IOSR-JBM   National Conference on Advances in Engineering, Technology & Management (AETM'15)

Abstract: This paper tends to reveal the sectoral trend of FDI inflows in India in two different regimes 1991 -2000 and 2001-2012.This study further discloses the trend of FDI as well as the major sources of FDI inflows. In this study, the descriptive analysis has been employed for evaluating the sectoral trend of FDI inflows in order to identify the most significant sector contributing largely in growth prospect of India in context of FDI inflow. The results imply that service sector along with telecommunication sector received highest FDI inflows during last decade. Further, it is observed that mostly foreign investors prefer to invest through Mauritius route in India.
Keywords: sectoral trend, Mauritius route, trends of FDI, growth prospect.

[1] S. Anop, Determinants of Foreign Direct Investment in Real Estate in European Countries- Panel Data Analysis,2010, 17th Annual European Real Estate Society Conference in Milan, Italy
[2] M. Ana, Foreign Direct Investment Flows to Low-Income Countries: A review and Evidence,Overseas Development Institute,1997, 1-11.
[3] Alfaro L., A. Chanda, S. Kalemli-Ozcan and S. Sayek, FDI and Economic Growth: The Role of Local Financial Markets, Journal of International Economics, 2003.
[4] P. Sahoo, Foreign Direct Investment in South Asia: Policy, Trends, Impact and Determinants, ADB Institute Discussion Paper, No. 56, 2006, Asian Development Bank, Manila.
[5] Rajan, et. al.,New Dimensions of Economic Globalization: Surge of Outward FDI from Asia, World Scientific Press,2008.

Abstract: Modern Corporates realize vitality of financial, social & environmental performances as the essence of sustainability of successful business. They accept their responsibility to help community and make a positive contribution to the world. A number of prominent firms, driven by consumer awareness and environmental realities, are embracing the business value of Going Green. Green technology plays an important role in the achievement of environmental sustainability. Green commercial practice is a strategic approach to put our business on the path of sustainability and provides the flexibility to thrive in the long term through a conservation of both the environment and financial resources. A social awareness is to be established about company's impact on the environment and fostering a culture that minimizes the same. This paper has an objective to highlights the concept of green business and its needs in the current global scenario for sustainability. It also proposes an eco-friendly business model as a pace towards sustainability which is an objective of this paper. It also provides suggestive solutions as an opportunity to reduce the impact of business on environment and flourish at the same time.
Key Words: Eco-friendly business model, Greening business, Green Commercial Practices, Going Green, Sustainability.

1] Brown, D, J Dillard and R S Marshall . Triple Bottom Line: A Business Metaphor for a Social Construct. Spain: Universitat
Autònoma de Barcelona, 2006. December 2014.
http://www.recercat.net/bitstream/handle/2072/2223/UABDT06?sequence=1
[2] Smart Steps to Sustainability. United States Environment Protection Agency. September 2009. doi:EPA/180/B-09/001.
[3] Kabiraj, S, V Topkar and R C Walke. "Going Green: A Holistic Approach to Transform Business." International Journal of Managing
Information Technology 2.3 (2010): 22-31.
[4] Manget, Joe, Roche Catherine and Flexi Munnich. "Capturing the Green Advantage for Consumer Company." 2009. 2015 January.
https://www.bcgperspectives.com/content/articles/consumer_products_sustainability_capturing_green_advantage_for_consumer_com
panies/
[5] Manget, et al. "Capturing the Green Advantage for Consumer Companies." 2008. January 2015.
www.bcg.com/impact_expertise/publications/files/Capturing_Green_Advantage_Con-sumer_Companies_Jan_2009.pdf

Abstract: The main objective of the paper is to find out the immediate driving factors in decision making process of online customers/customers. The paper also emphasize on the consumer behaviour in online shopping of electronic goods especially in India.E-commerce has made life simple and innovative of individuals and groups. Today the online shopping trend is gaining much popularity across the world especially in India. There is a drastic shift of customers from brick and mortar stores to online purchases. With the advent of technology and internet, the shopping is becoming more convenient through online.Online websites like flipkart, snapdeal etc. have made the customers to move to online purchases. The Internet has firmly established itself as a sales channel and has changed the commercial landscape dramatically. The gap has been finding out the difference in buying behaviour of online and offline customers.
Keywords: Consumer behaviour, online retail, buying behaviour

[1] Rakesh, Sapna (2012), Impact of promotions and value consciousness in online shopping behaviour in India, Promotions in online stores, volume no 5, issue 2, pg: 60.
[2] Ramcharan, Mohan (2010) Key factors effecting consumer buying behaviour, the customer perception, volume no 2, issue 3, pg: 381
[3] Croome, R J (2013) Online-Offline Channel Switching Behaviour of Retail Consumers, Towards a Model of Consumer Value, Volume 1, issue 1, pg: 58
[4] danaher j. peter, wilson w. isaac and davis a. robert (2003) a comparison of online and offline consumer brand loyalty, volume 22, issue 4, pg.: 461
[5] Bhatnagar, A, Misra, S., and Rao, H. R. ìOnline risk, convenience, and Internet shopping behavior,î Communications of the ACM (43:11), 2000, pp. 98-105.

Abstract: Modern global managers are required to possess a set of competencies or multiple intelligences in order to meet pressing global challenges. Hence, expanding global managers' competencies is becoming an important issue. Many scholars and specialists have proposed different sets of competency models containing list of required competencies. In this study efforts have been made to describe the competencies and skills required in expatriates so that they can deal effectively with different organizational climates and cultures among different countries. The paper presents a detailed study of Indian Multinational corporations and the present managerial caliber in these firms. The specific competencies needed for effective global leadership can be gleaned from this research on participants and educators in cross cultural training programs.

[1] Harrison and Hopakins, 1967. [2] HRM Spring, 1990.
[3] http://www.shrm.org/
[4] Handbook of research IHRM, M. Harris 2008.
[5] Text book of IHRM S. C. Gupta edition 2006.
[6] Brookfield global relocation trend 2012 Survey Report.

Abstract: Leadership exists in our day to day life and influences our activities. Sometimes leader enjoys their position and take privilege of it and some he has to perform himself as a responsible person. Leadership does not exist in isolation it has the followers. It depends upon the followers' efficiency that leader should be more responsible or more free. How much leader is responsible it's also depends upon the 3'C of the leader that is commitment, competencies and confidence. sThese three are vital quality that every leader most posses.

[1] www.griffith.edu.au
[2] hockeyfamilyadvisor.com
[3] http://lifestyle.iloveindia.com
[4] www.cldc.indiana.edu
[5] http://www.mallenbaker.net/
[6] http://psychology.about.com
[7] www.lgcplus.com/briefing

Abstract: Advertising is any paid kind of non-personal presentation of ideas, product associated services by a known sponsor (Kotler). it's one in every of the strongest tools within the hands of marketers by means of that they use to speak their product, services policies and varied schemes to their shoppers. Within the recent years, particularly once, liberalization and arrival of transnational firms in Asian country, the utilization of celebrities because the complete ambassador and endorser of assorted brands has magnified vastly. A "Celebrity" refers to associate "individual World Health Organization is thought to the general public, like actors, sport figures, entertainers‟ et al. of form for his or her accomplishment in areas apart from that of the merchandise category supported (Friedman and Friedman 1979). Celebrities attract the buyer attention towards the packaging and additionally stimulate complete recall. They assist the brands to become recognizable. this paper tries to research varied aspects of celebrity packaging, its quality and connection within the current time once shoppers are bombarded with thousands of advertisements each day. The study additionally tries to seek out factors to be thought-about by the marketers whereas choosing a celeb for his or her brand.
Keywords: Advertisement, celebrity, brand

[1] Agrawal, J., Kamakura, W., (1995), The economic worth of celebrity endorsers: an event study analysis. Journal of Marketing, Vol. 59, No. 3, 56-62.
[2] Baker, M.J., Churchill, M.A., (1977). The impact of physical attractive models on advertising evaluation. Journal of Marketing Research, Vol. 14, 538-555.
[3] Atkin, C.and Block, M. (1983) "Effectiveness of Celebrity Endorsers", Journal of Advertising Research, 23, March Issue, pages57-61.
[4] Keller, K 2008, Strategic Brand Management: Building, Measuring, and Managing Brand Equity, (3d edition), Prentice Hall, Upper Saddle River, NJ.
[5] Friedman, H. H., & Friedman, L. (1979). "Endorser Effectiveness by Product Type."Journal of Advertising Research, Vol. 19(5), pages67-71.

Abstract: Travel and tourism is the largest service industry in India. It provides heritage, cultural, medical, business and sports tourism. The main objective of this sector is to develop and promote tourism, maintain competitiveness of India as tourist destination and improve and expand existing tourism products to ensure employment generation and economic growth. The aim of study is to evaluate the effectiveness of marketing mix elements on the satisfaction of tourists visiting historical sites of Jaipur. The objectives of study is to assess tourists' perceptions towards quality tourism services provided at historical sites of Jaipur and to measure tourist satisfaction by examining the impact of Marketing Mix elements on overall tourist satisfaction. The study is exploratory in nature. A systemized and organized study was done to reach the desired objectives of the study. The responses obtained from the respondents i.e. tourists (Domestic and International) visiting Jaipur is analyzed using various statistical techniques. This study is restricted to tourists (Domestic and International) visiting Jaipur. The importance of this study is that it focuses on identifying the various Marketing Mix Elements affecting the overall satisfaction of tourists visiting Jaipur. Simple random sampling technique was used to gather data from the respondents, because of which respondents diverged from every age group, gender, professions, religions, marital status, states and countries etc. but were restricted only to tourists (Domestic and International) visiting Jaipur. The questionnaire was intricately designed to tap the demographic variables including age, education, gender, marital status, and tenure of visit of the respondents. It also gathered information about the factors responsible for development of Tourism.
Keywords: Historical Sites in Jaipur, Marketing Mix, Tourists Satisfaction.

[1] Krishna, A.G., 1993 "Case study on the effects of tourism on culture and the environment:India; Jaisalmer, Khajuraho and Goa".
[2] D. B. Gupta,Income and Employment Tourism-A Case Study of Jammu and Kashmir,doctoral thesis, Jammu University, Jammu, 1983.
[3] A. Parasuraman, V. Zeithaml, and L. Berry, SERVQUAL: AMultiple-item Scale for Measuring Consumer Perceptions of Service Quality,Journal of Retailing, 64(1),1988, 29-40.
[4] A. Parasuraman, V. Zeithaml, and L. Berry, SERVQUAL: a Multiple-item Scale for Measuring Customer Perceptions of Service Quality, Cambridge, MA, Marketing Science Institute,1986, 86-108.
[5] R. B. Sharma,Critical Appraisal of Tourist Facilities in and around Shimla,doctoral thesis, Himachal Pradesh University, Shimla, 1990.

Abstract: Turn-of-the-Month effect states that stocks consistently exhibited higher returns on the last day and first four days of the month (Cadsby and Ratner 1992). It documents that stocks consistently exhibit higher returns on the last day and first four days of the month. Turn-of-the-month anomaly, is, thus a part of the broader anomaly, namely, Monthly effect. It was initially documented by Ariel (1987), states that it is the concentration of positive stock returns in the last trading day and the first five trading days of each month and suggested that one possible explanation is systematic purchasing by pension funds at the turns of months. Recently, it has been suggested that the explanation for the Turn-of-the-Month effects could be behavioral. Recent studies in human behavioral psychology indicate that the tendency to find patterns may be a natural framework for human beings when observing any phenomenon. The present study examines Sensex for the period through January 1, 2001 upto December 31, 2014 and it is found that Turn-of-the-Month is present in Indian stock market.
Key words: Efficient Market Hypothesis, Turn-of-the-Month effect, Seasonality.

[1] Ariel, R.A., A Monthly Effect in Stock Returns, Journal of Financial Economics, Vol. 18, 1987, pp. 161-174.
[2] Aydogan, K. and Booth, G., Calendar Anomalies in the Turkish Foreign Exchange Markets, Applied Financial Economics, Vol. 13, 1999, pp. 353-360.
[3] Boudreaux, D. O., The Monthly Effect in International Stock Markets: Evidence and Implications, Journal of Financial and Strategic Decisions, Vol. 8 (1), 1995, pp. 15-20.
[4] Brusa, J., Liu, P. and Schulman, C., The Reverse Week End Effect: The U.S. Market Versus International Markets, International Review of Financial Analysis, Vol. 12(3), 2003, pp. 267-286.
[5] Cadsby, C. B. and Ratner, M., Turn of the Month and Pre-Holiday Effects on Stock Returns: Some International Evidence, Journal of Banking and Finance, Vol. 16(3), 1992, pp. 497-509.

Abstract: In today's world technology has experienced a tremendous growth and has increased the access towards the internet due to which the social networking sites have got a high significance in the lives of the youth. Social media among the students is becoming a highly usable and acceptable tool in order to make their communication more effective and powerful and social media has also bridged the gap that existed earlier between the students.It gives the same platform for the students all over the world to communicate and to learn. It is the teenager group who has analysed the usage of social networking site more appropriately. As we know that Social networking is becoming an integral part of our lives, among the various age groups it is the student category that found using the social networking sites.The purpose of this research is to study the impact of social networking websites on the academic performance of the students. This study tries to explore the influence of social media use on the academic performance of the students. The use of the social networking sites may have positive as well negative impact on the students. Social media has the potentials of influencing decision-making in a very short time regardless of the distance.The paper is based on the descriptive analysis and the data collected was from the secondary sources. The study constitutes the description of the social networking sites, pros and cons of the social networking sites on the students and the impact the social networking sites have on the academic performance of the students.
Keywords: Academics ,Communication, Internet ,Social media, Students.

[1] http://ijcsi.org/papers/IJCSI-9-4-3-407-411.pdf
[2] http://www.cisjournal.org/journalofcomputing/archive/vol5no3/vol5no3_9.pdf
[3] http://seminar.spaceutm.edu.my/jisri/download/G_FinalPublished/Pub12_SocialMediaAcademicPerformance.pdf

Abstract: Customer satisfaction is very essential in the age of globalization and cutthroat competition when the technology is developing with high pace and expectations of customers are rising. The objective of this study is to identify the customers' perception towards Internet banking and to analyze their satisfaction level due to Internet banking. The paper presents the analysis of 100 Internet banking customers having saving and current account in Sirsa City. The Percentages and frequencies have been applied for analysis to explore the results of the survey. Charts have also been prepared to depict data. It has been found that the mostly customers are from rural sector. All respondents are satisfied with the Internet banking service of their respective banks.
Keywords: Customer Satisfaction, Service Quality, Online Banking, Internet.

[1] Safeena Rahmath , Date Hema and Kammani Abdullah (2011)" Internet Banking Adoption in an Emerging Economy: Indian Consumer‟s Perspective", International Arab Journal of e-Technology, Vol. 2, No. 1
[2] Daud Norzaidi Mohd , Mamud Nor Izad and Aziz Sabrina Abd (2011) "Customer‟s Perception Towards Information Security in Internet Banking System in Malaysia", Australian Journal of Basic and Applied Sciences, 5(9): 101-112
[3] Abdelghani Echchabi (2011)"Online Banking Prospects in Morocco: An Extension of Technology Acceptance Model", Journal of Internet Banking and Commerce, vol. 16, no. 3.
[4] Sehgla Ritu and Chawla (2011) " Impact Of Internet Banking on Customer Satisfaction: A Comparative Study of Public Sector Banks, Private Sector Banks and Foreign Sector Banks", International journal of research in Commerce, IT And Management Volume No.1,Issue No.
[5] Sultan Naveed and Zaman Khalid (2011) "Customer Perception towards Online Banking Services: Empirical Evidence from Pakistan", Journal of Internet Banking and Commerce, vol. 16, no.2

Abstract: The growing and changing environment has led all the business organization to change their marketing strategy to provide better product and customer satisfaction, for example with the advent of technology and global competition the marketers incorporated the internet selling as a their strategy to sell the product all across the globe, also to gain competitive advantage the marketers formulated the concept of service marketing in product marketing by providing faster and speedier delivery, where customer demands quick and responsive service. Therefore quality product, service and peoples are considered as powerful forces of marketing, this led Marketing to evolve into an organization wide activity and its application broadened far beyond its boundaries, from giving rise to Person Marketing, Place Marketing, Event marketing to Societal Marketing. This paper emphasis the concept of societal marketing that evolved the concept of Cause Related Marketing. It has been observed that companies in India are associating their products with one or the other cause for example Hindustan Unliver campaigns of water conservation and hygiene with Lifebuoy has kick started again which was once started in the year 2002, also Tata sky in association with UNICEF has initiated a campaign for the education of under privileged children. This gives us an opportunity to study whether the target audiences are responding to these philanthropic acts of companies, will these set of customer buy the product intentionally to contribute in such cause to uplift the society. We have taken a small segment of the market which is technically known as millennial generation; it is believed that they show the characteristics of community welfare. Our attempt through this paper is to understand; what made marketers to adopt cause related marketing as marketing strategy, secondly is the millennial set of customer aware of the concept of cause related marketing. Lastly does this strategy affect the purchase intention of the millennial generation? The study is restricted to the state of Punjab in India.
Keywords: Cause Related Marketing, Purchase Intention, Millennial Generation, Corporate Philanthropy, Corporate Social Responsibility

[1] Williamson, Managerial Discretion and Business Behavior, American Economic Review.
[2] Porter M.E & Karmer M.R, The competitive advantage of corporate Philanthropy: Harvard Business Review [3] William Strauss, Neil Howe 2000, millennial rising; the next great generation New York Vintage
[4] AMA; American Marketing Association: An association for the Advancement of Science in Marketing , Proposal for Constituent by Laws Chicago :AMA1937
[5] Adkin Sue," Cause Related Marketing: Who cares wins" , Reed Publications , 2000

Abstract: Banking sector of India is thriving year by year and fulfilling the requirement of upper and middle class, however there are still some others are left whose needs are not met by these banks. Now the question arises, where will this populace go? Response to this question is Microfinance. To carry out the needs of underserved sections, there is a tool known as microfinance. In India business of microfinance is at its rising stage. According to microfinance market outlook 2014, the national microfinance sector has served 25 million clients and has been mounting by a moving rate of 30% to 50% per year. Micro financial institutions are functioning to eradicate poverty and provide different types of products to poor people according to their needs. Through this case study based paper, efforts have been made to know the measures taken and products introduced by the two top leading microfinance institutions in India.

[1] Ravi Shamika and Gakhar Shruti, Advancing financial inclusion in India beyond the JAN-DHAN YOJANA, Brooking India impact Series, Jan 2015.
[2] Bansal Hema and Kumari tanwi, client protection assessment report Arohan, the Smart campaign, may 2011.
[3] Indiependent Auditor's report, Arohan finn=ancial services private limited, 2013-14.
[4] Alia Hayyan, Ashta Arvind and Ratsimalanhelo Assessing economic impact of micro finance using a combined diary approach, Indian Institute of management, Ahmedabad, January 7-9, 2015.
[5] CRISIL Rating report, India's 25 leading MFIs, June 2014.