IOSR-JBM   International Conference on Service Marketing – Talking The Show Abroad (ICSMTSA-2016)

Abstract: Ethics means a set of moral principles which govern a person's behavior or how the activity is conducted. And advertising means a mode of communication between a seller and a buyer.Thus ethics in advertising means a set of well defined principles which govern the ways of communication taking place between the seller and the buyer. Ethics is the most important feature of the advertising industry. Though there are many benefits of advertising but then there are some points which don't match the ethical norms of advertising.
Key words: advertising, communication, ethics

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Abstract: International services have unique characteristics compared to domestic services; the differences compared with domestic services are that they include the cross border activities and have the interaction with foreign culture (Wong, 2009). Services on an international market can be difficult as expectations are hard to predict from one culture to another. Many services companies nowadays earn more than half of their profit outside their home market. Little research attention has been given to the performance of the service firms in the international context and services marketing models with international approach considers new research opportunities. In an international context, environmental factors have a substantial influence on the strategy and success of MNC subsidiaries operating in foreign markets

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Abstract: This paper discusses the "Customer's Perception on TAFE Reach Ltd: An Empirical Study". Survey was conducted regarding the degree of service satisfaction perceived by customers who service their vehicles in Tafe Reach ltd. authorised Dealers for Tata motors ltd. The hypothesis testing done for each services of cars suggests that the satisfaction level of all the products/services as well as the confidence intervals of the same. Further the satisfaction level of customers was assessed with regard to the various services provided and the problems faced by them in cleanliness of dealership

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Abstract: The world economy nowadays is increasingly characterized as a service economy. This is primarily due to the increasing importance and share of the service sector in the economies of most developed and developing countries. In fact, the growth of the service sector has long been considered as indicative of a country's economic progress. Economic history tells us that all developing nations have invariably experienced a shift from agriculture to industry and then to the service sector as the main stay of the economy. This shift has also brought about a change in the definition of goods and services themselves. No longer are goods considered separate from services. Service differs from product marketing due to the fact marketing that services are intangible and typically require personal interaction with the customer

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Abstract: Economic structures and policies create the context for throughput, but it is individual business operations that are responsible for the actual throughput activities in the production of goods and services. The specific technologies they use have a significant impact on the amount and types of materials that go through the production cycle of extraction, manufacture, use and waste. In the past, the impact of various technologies on the environment was not a significant issue for business planning and operation. The effects of burning coals were too obvious to ignore in the late 19th and early 20th centuries, but even British royalty could not exert enough authority to reduce the pollution created.

[1]. Adams, C. and A, Zutshi: 2004, ―Corporate Social Responsibility: Why Business Should Act
[2]. Responsibly
[3]. Ángeles Gil Estallo, M., F. Giner de-la Fuente, and C. Gríful-Miquela: 2007 ―The Importance of
[4]. Corporate
[5]. Social Responsibility and Its Limits", International Advances in Economic Research; 13 (3), 379-388.

Abstract: In tourism, the ability of destination Organizations and business to select to aggregate and to distribute information to the right Consumer at the right time and in the right place is critical. ICT-Skilled tourism enterprises and destination marketing Organizations (DMOs) have huge opportunities to apply ICTs for communicating their offering enhancing their visibility on the Market. The question of how to move with evolution of new technologies and Tourism sector is a vita concern in modern times in this fast moving World.

[1]. Gretzel U,Y. Yuan, and D.Fesemex (2000), Preparing for the New Economy: Advertising Strategies and change in Destination Marketing Journal of Travel Research,39(2) 146-56.

[2]. Katsoni V (2011), "The Role ITCs in Regional Tourist Development'' Regional Science Inquiry Journal 3(2):95-113.
[3]. Minghetti V and D. Buhalis (2010), "Digital Divide in Tourism Journal of Travel Research 49(3):267-281.
[4]. Warschauser,M(2004), Technology and Social Inclusion Rethinking the Digital Divide. Cambridge, MA: MIT Press.
[5]. Werthner H & Klein S (1999a),ITCs and the changing landscape of global tourism distribution, Electronic Markets: 9(4): 256-62

Abstract: India has a diversified financial sector undergoing rapid expansion, both in terms of strong growth of existing financial services firms and new entities entering the market. The sector comprises commercial banks, insurance companies, non-banking financial companies, co-operatives, pension funds, mutual funds and other smaller financial entities. The banking regulator has allowed new entities such as payments banks to be created recently thereby adding to the types of entities operating in the sector. However, the financial sector in India is predominantly a banking sector with commercial banks accounting for more than 64 per cent of the total assets held by the financial system.

[1]. Media Reports, Press Releases, IRDAI, General Insurance Council, Reserve Bank of India

[2]. Exchange Rate Used: INR 1 = US$ 0.0149 as on May 16, 2016

Abstract: Every day, every hour even every second the information technology is growing and it affects our regular activities like shopping, learning, surfing, banking, etc. India being a developing country has to accelerate the growth of banking sector for its further development. The banking sector services are to be improved with the help of information technology. Obviously, almost all of the banks in India are providing E-Services to their customers. The concept of E-service represents prominent application of utilizing the use of information and communication technologies..........

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Abstract: The Indian food industry is poised for huge growth, increasing its contribution to world food trade every year. In India, the food sector has emerged as a high-growth and high-profit sector due to its immense potential for value addition, particularly within the food processing industry. The food industry, which is currently valued at US$ 39.71 billion is expected to grow at a Compounded Annual Growth Rate (CAGR) of 11 per cent to US$65.4 billion by 2018. Food and grocery account for around 31 per cent of India's consumption basket. Accounting for about 32 per cent of the country's total food market.........

Keywords: Food, Processing, Service, Scenario

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Abstract: Goods and services are the major marketable entities in most commercial activities. Traditionally, goods have occupied a lot of space in the market. As the growth in the market for goods in the developed world got saturated, the attention has turned towards services. Most developed countries have 70 per cent of their GDP from services. In India, about 50 per cent of the GDP is from the services. Among the various services, Cellular phone service, Housing finance and IT Services are the fastest growing sectors. As in case of goods, in services too marketing mix plays a vital role. The marketing mix of services includes 7Ps – Product, Place, Promotion, Price, People, Physical Evidence and Process.............

Keywords: Media, Promotion, Rural market and Services

[1]. https://www.scribd.com

[2]. www.managementparadise.com/
[3]. Rural Marketing, T.P.Gopal Swamy, published by Wheeler publishings, (NewDelhi)
[4]. Services Marketing, Ravi Shankar, Excel Books

Abstract: A service is an activity or benefit that one can offer to another that is essentially intangible and does not result in the ownership of anything. Service industry today dominates the economic scene in all the countries. Over a period of few decades we have seen the rise and unprecedented growth of service industry in almost all sectors including technology and telecommunications, health care, education, media, Utilities, financial and banking sector etc. Service industries growth has been characterized by focusing on customer service which here to pushed the product companies too to reorient themselves to look at the customers first. The marvelous growth and economic contributions of the service sector have pinched increasing attention to the issues and problems of service sector industries. The present study aims to analyse the changing face of services marketing.

Keywords- Service, Business, Marketing, Economy

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Abstract: Marketing of services is a relatively new phenomenon in the domain of marketing, having gained in importance as a discipline only towards the end of the 20th century. Services marketing first came to the fore in the 1980's when the debate started on whether marketing of services was significantly different from that of products so as to be classified as a separate discipline Prior to this, services were considered just an aid to the production and marketing of goods and hence were not deemed as having separate relevance of their own.

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Abstract: Economic development has been associated with the structural changes in the national economies. On the path of its economic development service sector plays an important role in the economic growth of nations. In India, the services sector contributed about 60% of GDP and about 30% of employment in 2013-14. It also contributed about 33% of the total exports of India in 2013-14. (Merchandise exports US $ 313 billion and services exports US $ 152 billion =Total Exports = US $ 465 billion in 2013-14).

Key Words: Economic development , structural changes , national economies.

[1]. Banga, Rashmi and B.N.Goldar (2004). Contribution of services to output growth.
[2]. Bhagwati, J.N.(1958). Immiserising growth – AGeometrical Note. Review of Economic Studies, Vol.25,2001-05.
[3]. Bhattacharya B.B.and Arup Mitra (1989). Agriculture-Industry Growth Rates: Widering Disparity: An Explanation. Economic and Political Weekly, August 26.
[4]. Chatterjee, B. and P.Roy Chaudhry (2009). Growth and Employment in India's Service Sector: Towards An Explanation of Interstate Comparisons in the post.

Abstract: The article focuses on the role and importance of branding in social marketing with the help of successful social marketing brands. Barriers for successful branding for a social product like –health, smoking or safe driving campaign, are discussed. Like the four P's required for marketing of any offering, social marketing brand involves five C's – Change-orientation, Competitive, Compatible, Caring and Culturally appropriate. The challenge of social marketing lies in complementing rather than compete with community mobilization and structural changes and in increasing the occasions and the number of times it is chosen as the 'preferred brand' for individual/societal change. For a successful branding of social marketing three main points are important – committed and extensive private sector involvement, creation of academic programs and legitimization of social marketing as a scholarly field of study.

[1]. Social Marketing – Why should the devil have all best tunes. By Gerard Hastings
[2]. Social Marketing In The 21st Century, By Alan R. Andreasen
[3]. Hands-on Social Marketing – A Step-by-step guide, By Nedra Kline Weinreich
[4]. http://www.social-marketing.com/Whatis.html
[5]. http://www.social-marketing.com/blog/2006/09/branding-for-social-marketers-part-1.html

Abstract: Smart city mission is an urban renewal and retrofitting program initiated by Ministry of urban development, Government of India; in which 20 cities are selected for the first phase project. Coimbatore being selected as one of the city, it has to undergo many infrastructural reforms in which energy management is an important sector. As the public acceptance is involved in bringing the reforms for implementing the energy management techniques like renewable energy, it is necessary to understand level of awareness among the public and their preference towards it..............

Key Words: Energy management, renewable energy, Smart city, Consumer preference

[1]. Darby, S. (2010). Smart metering: what potential for householder engagement?. Building Research & Information,38(5).
[2]. Prakash, S. V. (2010). Renewable Energy and Sustainable Development: an Overview. CURIE Journal, 3(2), 59-69.
[3]. N. S. Venl cataraman (2010). India slipping towards energy crisis can the Energy scenario be better managed? CHEMICAL BUSINESS.
[4]. Smart city proposal Coimbatore, smart city challenge, stage 2, Indian smart city mission from Ministry of Urban development.
[5]. Development of Coimbatore Solar City, Final Master Plan, August 2012, submitted to MNRE, Government of India.
[6]. Victor Meyer,Charles Myres and Nitin Bakshi, The vulnerabilities of the power-gridsystem: Renewable microgrids as analternative source of energy (2009)