IOSR-JBM   IES Management College and Research Centre (IESMCRC-2016)

Abstract: Corporate social responsibility (CSR) refers to a business practice that involves participating in initiatives that benefit society. Companies should undertake different CSR activities with an intention to make significant social impact but there can be another reason behind CSR activities undertaken by the companies. Strategic CSR activities are adopted by many companies mainly with an objective of tackling the problems arising due to divergence between private profits and public welfare.

[1]. Corporate Social Responsibility in India – How the Companies Act may augment regional disparities, By Richard M. Rossow, Centre for Strategic & International Studies
[2]. Doing Well by Doing Good Case Study: "Fair & Lovely‟ Whitening Cream (A research paper by Aneel G. Karnani)
[3]. Marketing to Base of the Pyramid: A Corporate responsibility approach with Case studies by Nicholas J.C. Santos, Santa Clara University and Gene R. Laczniak, Marquette University
[4]. Corporate Social Responsibility (CSR): Overview of Indian Corporates by Vikramjitkaur, Rayat Institute
[5]. of Management, Railmajra, Punjab Technical University, Jalandhara
[6]. Study of Impact of CSR Program on Consumer‟s buying behaviour for FMCG products in Mumbai by ShilpaShinde, JJT University, Jhunjhunu, Rajasthan, India

Abstract: Education, as we are aware, is vital to the human resource development and empowerment in the stages of growth of a nation. In any education system, higher education encompassing Management, Engineering, Medicine etc., plays a major role in imparting knowledge, values, and developing skills and in the process, increase the growth and productivity of the nation. While the Government is committed to providing primary education and certain facilities/subsidies for higher education, given the higher cost involved in the establishment of higher education institutes, we are witnessing the entry of private sector to run educational institutions.

[1]. Agarwal, P. (2006). ―Higher Education in India: The Need for Change.‖ ICRIER Working Paper, Indian Council for Research on International Economic Relations: No. 180.
[2]. Agrawal, T. (2011). ―Returns to education in India: Some recent evidence,‖ Indira Gandhi Institute of Development Research, WP-2011-017, Mumbai. September.
[3]. Chatterjee, Jayanta, How to improve India's higher education and research quality?
[4]. Higher Education in India: Issues, Concerns and New Directions http://www.ugc.ac.in/pub/heindia.pdf.

Abstract: Pygmalion effect is a phenomenon which works on the principle that higher expectation is directly proportional to higher performance thereby playing a crucial role in increasing the productivity of an organization. It has long been recognized that productivity has a close nexus with the treatment of employees in an organization by their superiors. Functioning as a self-fulfilling prophecy, Pygmalion effect has the ability to increase employee efficiency considerably and help an organization grow. It can very well form the core of management.

[1]. Daido K. and Itoh H.( 2005), The Pygmalion Effect: An agency model with reference dependant preferences, Social Science Research Network, Working Series No. 1444
[2]. Eden, D. (1992). Leadership and expectations: pygmalion effects and other self-fulfilling prophecies in organisations. Leadership Quarterly, 3(4) , 271-305.
[3]. John W. Atkinson, ( year) "Motivational Determinants of Risk-Taking Behavior,"Psychological Review, vol. 64, no. 6, 1957, p. 365.
[4]. Livingston J. Sterling, Pygmalion in Management (1971), Harvard Business Review
[5]. Miller, Cecil, The Self Fulfilling Prophecy: A Reappraisal (1961), Chicago Journal
[6]. Reynolds, Dennis Restraining the golem and harnessing Pygmalion in the classroom (2007), Academy of Management Learning and Education

Abstract: Research shows that the employee engagement is intellectual and emotional involvement which incorporates the head, heart and hands of employee, put forth the amount of discretionary effort, shows enthusiasm for the job and willingness to help the organization achieve its goals. In today's world there is neck-to-neck competitive in higher education and the role of engaged teachers in this respect is undisputable. An engaged teacher will show a high degree of commitment and involvement in the profession. For him/her teaching is more of commitment than compliance (Barman A. and Saikat R., 2011). The teachers in higher education sector should be fully engaged, so that quality teaching can be imparted to the students. Thus, engagement of the teachers is an important consideration for all the higher educational institutions.

[1]. Barman A. and Saikat R., (2011) "Faculty Engagement in Higher Educational Institution -A proposed model", Romanian Journal for Multidimensional Education, ISSN: 2066 – 7329 (print), ISSN: 2067 – 9270 (electronic), Year 3, No. 7, August, pp: 143-164.
[2]. Bandura, A, (1986), Social Foundations of Thought and Action, Prentice-Hall, Englewood Cliffs, NJ.
[3]. Bandura, A, (1997), Self-efficacy : The Exercise of Control, Freeman, New York, NY.
[4]. BlessingWhite, HRAnexi (2008), "The Employee Engagement Equation in India‟, BusinessWorld, pp. 5-22.
[5]. Cooper-Hakim, A. & Viswesvaran C. (2005), "The Construct of Work Commitment: Testing an integrative framework‟. Psychological Bulletin, 131,241–259.
[6]. Corporate Executive Board (2004), "Driving performance and retention through employee engagement‟. Retrieved September 13, 2005, from www.corporateleadershipcouncil.com/Images/CLC/PDF/CLC12KADBP.pdf
[7]. Deci E.L. & Ryan R.M. (1987), "The Support of Autonomy and the Control of Behavior‟, Journal of Personality and Social Psychology, 53, pp1024-1037.

Abstract: Online shopping is a process of buying and selling of products and services through the Internet. Online shopping has become the fastest-growing industry and Internet users have reported that online shopping is one of their primary uses of Internet. In the past decade, there has been a dramatic change in the way consumers have altered their way of shopping. Although consumers continue to purchase from a physical store, consumers feel very convenient to shop online since it frees the customer from personally visiting the store. Internet shopping has its own advantages and it reduces the effort of travelling to a physical store. With the help of online shopping, the consumers can purchase clothing, shoes, books, airline and events tickets, foods, computers hardware and so on.For the analysis of data descriptive statistics have been applied. In the present study an attempt has been made to analyze the perception of the students towards online shopping and comparative study of under graduate & post graduate students on online shopping.

Key words: Online Shopping, Students, Perception.

1. Majority of UG students i.e. 47% of them spend their time for about 10-20 minutes for online shopping and majority of PG students i.e. 37%of them spend their for 10-20 and 20-30 minutes for online shopping.
2. Majority of UG students i.e. 35% of them spend Rs.500-1500 for shopping through online stores and 38% of PG students spend about Rs.1500-2500.
3. 28% of UG students purchase 1 or 2-3 items per year and 30% of PG students purchase 2-3 items per year through online shopping stores.
4. 30% of UG students buy products from online stores because of the wide variety of products available there and 32% of PG students do online shopping because of various payment options available.
5. Majority of UG and PG students (28%and 35%) confirm that products guarantee is not assured through online shopping.
6. 33% of UG students think that online shopping is time saving and easy and convenient buying procedure and 33% of PG students think that buying procedure is easy and convenient by shopping through online stores.

Abstract: Family Owned Businesses have contributed towards significant wealth creation and nation building. Their overall global impact has contributed more than half of the GDP, employment, and account for a sizeable proportion of market capitalization. However there is a research gap of focusing the area of business practices of family owned businesses which have a high impact on their business success; also there is a requirement to find that whether there is any difference between the business skills possessed by Sindhis Entrepreneurs & Other Entrepreneurs in Jalgaon. The researcher identified the business families belonging to selected communities for carrying out the study. The conclusions drawn from the study could provide some insight of business skills of FOB's in Jalgaon city.

Key Words: Family Business, Skills, Community.

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Abstract: The growth Indian automobile industry has created ample opportunity for foreign car giants. Volkswagen entered in India with a little initial success. Volkswagen has struggled to raise its volumes in India, hurt by the overall slowdown in passenger vehicle sales, lower penetration in the growth segments and stiff competition. Volkswagen sales shows dip for last three years. Today they are trying to regain their sales by adopting newer business strategies. This article aims to understand the scope of business for Volkswagen Indian car market. It also analyses the need to revision its business strategy in Indian market.

Keywords: Volkswagen, stiff competition, scope of business, strategy.

[1]. Baggonkar, Swaraj. "Volkswagen‟s big leap." Business Standard. Bennet, Ralph Kinney. "The Secrets of their Success: What Makes a Best-Selling Car?" The American.July/August (2008): 18-21.
[2]. "Can GM, Chrysler and VW Fight Back? – Searching for the Road Marked Recovery." Strategic Direction 21.3 (2005): 6-9. Emerald.
[3]. Dawar, Nijar and Amitava Chattopadhyay. "Rethinking Marketing Programs for Emerging Markets." Long Range Planning 35 (2002): 457-474. ScienceDirect. Web. 28 April 2010.
[4]. DPA. "Volkswagen to Target emerging Car Markets." Earthtimes.org. Web. 28 April 2010.
[5]. Enderwick, Peter. "Large Emerging Markets (LEMs) and International Strategy." International Marketing Review26.1 (2009): 7-16.
[6]. Gebauer, Heiko. "Entering Low-End Markets: A New Strategy for Swiss companies." Journal of Business Strategy27.5 (2006):
[7]. Ghemawat, Pankaj. Redefining Global Strategy: Crossing Borders in a World Where Differences Still Matter.Boston: Harvard Business School Press, 2007.

Abstract: India is witnessing phenomenal growth in economy for past two decades exclusively the middle class in India has significantly stretched and its purchasing power also increased on the other hand. From the year 2006, for the first time the government alleviated retail policy, creates provision through the single brand retail route to allow maximum of 51 per cent FDI. Subsequently then, an unleashed flow can be witnessed in Indian retail sector. Conversely, structured retailing in the agricultural sector of India however remains in nascent stage.

[1]. Arpita Mukherjee, DivyaSatija et all., ,Impact of Retail FDI policy on Indian consumers and the way forward ICRIER Policy Series, http://www.icrier.org/pdf/policy_series_no_5.pdf (May 5, 2013)
[2]. Estimates from Central Statistical Organisation, (CSO), 2008-09.
[3]. Global Retail Development Index, AT Kearney, 2011. http://www.atkearney.com/index.php/Publications/global-retail-developmentindex.html.
[4]. Hemant Batra, Retailing Sector in India Pros Cons http://www.legallyindia.com/1468fdi-in-retailing-sector-inindia- pros-cons-by-hemant-batra
[5]. Agarwal, Vibhuti; Bahree, Megha, India puts retails reforms on hold.TheWall Street Journal. 7 December 2011).
[6]. P. Pirakatheeshwar, Retailing in India, http://www.articlesbase.com/internationalmarketing-articles/retailing-in-india-1147856.html (May 5, 2013)

Abstract: The ever changing business lines in the Indian Banking hasbeen prompting the researchers to find out the best business line . Since banking sector is one of the most important instrument of the national development, it occupies a unique place in a nation's economy. Economic development of the country is evident through the soundness of the banking system.

[1]. BikkerJacob,Bos,W.BJaap , A Theoretical and Empirical Framework for thAnalysis of Profitability, Competition and Efficiency , 2008 , Rutledge Publications
[2]. Ram Mohan, TT & ray S.L(2004) -Productivity Growth & Efficiency in Indian banking
[3]. Das . A. (2002) Risk and Productivity change in Public Sector Bank – Economic & Political Weekly Vol XXXVII , No 5( FEB 02)
[4]. David Cole . 1973. Return on Equity Model for Banks. - The Bankers Magazine, Spring.
[5]. Uppal R.K. – Empowering Indian Banks through Dynamic Changes -(2008) Mahamaya Publishing House New Delhi.
[6]. 5 MacDonald S. Scott/ Koch Timothy - Management of Banking 6th Edn -- CenageLearniong South Western New Delhi