IOSR-JBM   The National Conference on Contemporary Management Practices in Competitive World (NCCMPCW)

Paper Type	:	Research Paper
Title	:	Assessment of service quality dimensions in healthcare industry "A Comparative study on patient's satisfaction with Mayiladuthurai Taluk Government vs. Private Hospitals
Country	:	India
Authors	:	I. Arul Edison Anthony Raj, S. Karpagam, Dr. V.S. Rajakrishnan

Abstract: Average service quality perception toward Government hospitals lead to increasing demand for good quality Government health care in Mayiladuthurai Taluk. Observing the growth of private health care sector, highly number of patients get satisfied with the service quality of private hospitals in Mayiladuthurai Taluk. This study attempts to identify the service quality factors that influence patient satisfaction with Government vs. private hospitals. A survey was conducted on patients of nine different hospitals and ward in Mayiladuthurai Taluk. The Convenient sampling method was used in the research to obtain information regarding patients' perceptions toward 13 service quality dimensions of Government and Private hospitals. Multiple-regression was used to identify the service quality factors that influence patients' satisfaction. And descriptive statistics represented the patient's satisfaction level with different service quality factors.
Keywords: Service quality, health care, hospitals, patients' perception, patient satisfaction.

[1] Otani Koichiro et al, Patient Satisfaction: focusing on "excellent", Journal of Healthc Manag, Vol.54 Issue 2, Mar/Apr 2009, pp. 93–103
[2] Kravitz Richard, Patient Satisfaction with Health Care, Journal of General Internal Medicine; Vol. 13 Issue 4 April 1998: pp. 280–282.
[3] Morris J. Brent et al, Patient Satisfaction: An Emerging Health Policy Issue, Journal of the American Academy of Orthopaedic Surgeons (AAOS), Jun 2013, Vol. 7 Issue 6, p. 29
[4] Allan Yen-Lun Su, Service Quality in a Chain-operated Steakhouse, p. 234, https://web.nkuht.edu.tw/master/conference/2001/html/papers/3-a-2.doc
[5] Bitner, M. J. (1990). Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses. Journal of Marketing, 54(2), pp. 69–82.
[6] Boshoff, C., and Gray, B. (2004). The Relationships between Service Quality, Customer Satisfaction and Buying Intentions in the Private Hospital Industry. South African Journal of Business Management, 35(4), pp. 27–37.
[7] Boulding, W., Kalra, A., Staeling, R., and Zeithaml, V. A. (1993). A Dynamic Process Model of Service Quality: From Expectation to Behavioral Intentions. Journal of Marketing Research, 30(1), pp. 7–27.
[8] Op.cit: Boulding, W et.al,
[9] Brady, M. K., and Robertson, C. J. (2001). Searching for a consensus on the antecedent role of service quality and satisfaction: An exploratory cross-national study. Journal of Business Research, 51(1), pp. 53–60.
[10] Buttle, F., (1996), "SERVQUAL: review, critique, research agenda", European Journal of Marketing, Vol. 30, No. 1, pp. 8-32.

Paper Type	:	Research Paper
Title	:	Analysis of existing learning styles and factors affecting the learning styles of the employees working in IT/ ITes sector
Country	:	India
Authors	:	Mangalalakshmi

Abstract: Today's competitive world pushes every organization to become a learning organization. Different organization follows different learning strategies to make the organization open to learn. Information technology based organization s concentrates more on the openness to learn and update with new trends in the process of organizational development. Learning efficiency of the employees forms the basis of attaining the objectives without any deviations in learning strategy. Learning style of the employees determines the knowledge absorption, learning strength and personal preferences in their learning. The learning style of the individual is the way in which individual learner begins to concentrate on, process absorb and retain new and difficult information. Thus various learning styles have been identified by the researchers such as field independent, field dependent, Convergent, Divergent, Holist, Assimilator, and Explorer and so on. The validity of these styles can be measured using instruments such as COGNITIVE STYLE INDEX (CSI), LEARNING STYLE INVENTORY, GREGORIC STYLE DELINEATOR, MEYERS-BRIGGS TYPE INDICATOR (MBTI) and others. The styles are thus analyzed with the help of these instruments. The learning style of the employees is influenced by various factors such as intelligence, aptitude, personality, motivation and attitude, learner beliefs and age of acquisition. These factors are analyzed and the ways for improving the learning efficiency of the employees on job training are explained.
Keywords: Cognitive style, Learning strategy and Learning sty

[1] Mayer, R. E.,& Massa, L. J., Three Facets Of Visual and Verbal Learners: Cognitive ability, Cognitive style, and learning preference, Journal of Education Psychology, 95(4), 2003, 833
[2] Massa, L. J. & Mayer, R. E, Three Obstacles to validating the Verbal-Imager subtest of the cognitive styles Analysis. Personality and individual differences 2005, 39, 845.
[3] Price, L., Individual differences in learning: Cognitive control, Cognitive style, and Learning style Education Psychology, 2004, 24(5), 681.
[4] Reio, T.G.J , &Wiswell , A. K., An Examination of the factor structure and construct validity of the Gregroc style Delineator, Educational and Psychological Measurement, 2006 , 66(3), 489.
[5] Cassidy, S., anOverview of Theories, Models, and Measures. Educational psychology, 2004, 24(4), 419.
[6] Beyler, J., Schmek, R. R.,Assessment of Individual Differences in Preferences for Holistic –Analytic strategies: Evaluation of Some commonly available Instruments, Educational and Psychological Measurement, 1992, 702

Paper Type	:	Research Paper
Title	:	Assessment of Present Economic Scenario in India "A Study on the Factors Situation Influencing Petroleum Industry"
Country	:	India
Authors	:	I. Arul Edison Anthony Raj, S. Karpagam, P. Thiyakesh

Abstract: This paper deals with present economic scenario in indian petroleum industries. To analyze the reason for hike in petroleum product price level and provide the corrective measure to reduce the cost of product as much as possible. With today's unstable and extremely focused worldwide market, escalated by expanding for advanced items from requesting clients, government have begun to understand the criticalness of petroleum fare. Domesticated utilization of petroleum items in 2011-12 enlisted a development of 5% (as contrasted with 8% GDP development). In view of provincial utilization of petroleum items, import dependence for oil in India was 76% in 2011-12 and dependent upon the relative development sought after and preparation, it is evaluated that oil dependence will be as high as 85 for every penny in 2020. As far as using, as a nation we use, around 80-90% of import bill on petroleum items. The reason for this paper is to inspect the criticalness of cash variance and the choices availabilities to decrease the cost level.
Keywords: Economy of India, petrol price hike, need for change in petrol price, need for change in petroleum industry, inflation strategy, present day economic scenario.

Books:
[1]. Paul A Samuelson & William D Nordhaus, Economics, 19th Edition (Tata McGraw Hill Education Pvt Ltd.).
Website:
[2]. http://en.wikipedia.org/wiki/Economy_of_India
[3]. Dr. Y. V. Reddy, "Economic Policies and India's Reform Agenda: New Thinking 1 Edition (Hardcover)".
[4]. Hari Sud, India as Petroleum Products Export Hub, http://www.ivarta.com/columns/OL_051011.html
News Paper
[5]. Fixing Petroleum Subsidy Issue is Key: Survey, "THE HINDU", Business Economy, DT: February 27, 2013
[6]. Economic survey 2011-12: India's oil refining capacity likely to rise 15% to 214 MT, "THE ECONOMIC TIMES", Oil & Gas, DT: March 15, 2012.

Paper Type	:	Research Paper
Title	:	Influences of online marketing in the prospective Indian Insurance Industry
Country	:	India
Authors	:	Dr.R.Karthi

Abstract: E-commerce is the part of Internet marketing. The advent of the Internet made the world so simple and dynamic in all the areas. Internet is the growing business because the people in the world are using day to day in their life. The conventional model of purchasing goods in our society is replaced by the contemporary mode of satisfying the needs of the consumers. E-commerce is attractive and efficient way for both buyers and sellers as it reduces search costs, time, energy and psychic for buyers and inventory costs for sellers. In this paper the researcher investigate the influence of online marketing on the insurance industry in India. The recent growth of Internet infrastructure and introduction of economic reforms in the insurance sector have opened up the monopolistic Indian insurance market to competition from foreign alliances. We study the recent scenario in the insurance industry in India and identify the characteristic of online insurance that improve the conventional insurance model and thus, makes it more attractive for the Indian insurance industry to go online.
Keywords: on-line marketing, Indian insurance industry, customer satisfaction, economic development

[1] Anderson, E. W. & Sullivan, M. (1992). The antecedents and consequences of customer satisfaction for firms, Marketing Science, Vol 12(2), pp 125-143.
[2] Assure India. URL: http://www.assureindia.com.
[3] Ballantyne, D., M.Christopher, A. Payne (1996). Improving the quality of service marketing: service (Re) Design is the critical link, Journal of marketing management, Vol.11, no.1, pp.7-24.
[4] Batiz-Lazo,B.,(2001). Customer Value Creation & Corporate strategy in finance services, Open University Business School paper.pp.1
[5] Berger, L., (1988). Word-of-Mouth Reputation in Auto Insurance Markets, Journal of Economic Behavior and Organization, Vol. 10, pp. 225-234.
[6] Berry, L.L (1986). Big Ideas in Service marketing, Journal of Consumer Marketing, Vol 1 pp.47-51
[7] Bima Guru. URL: http://www.bimaguru.com.
[8] Bima Online. URL: http://www.bimaonline.com.
[9] Birkhofer, B., M. Schoegel, T. Torsten (2000). Transaction and trust-based strategies in E-commerce – A conceptual approach, Electronic Markets. Vol. 10, 3pages.
[10] Chang, Y. (2002). Dynamics of Banking Technology Adoption: An Application to Internet Banking. Working Paper, University of Warwick

Paper Type	:	Research Paper
Title	:	Biomass for Energy Production and Interval Transportation Problem to Minimize Transportation Cost
Country	:	India
Authors	:	Dr.R.Sophia Porchelvi, P.Jamuna Devi

Abstract: India had all potential to meet out the necessity of an individual citizen. But due to the larger consumption of fossil fuels, India is in a crunch and scarcity in generating all sort of energy to fulfill the demand of the individuals. Government is taking innumerable campaign to yield energy through various renewable sources. Serious support of researches in the field of "renewable" energy resources like solar photovoltaic technologies (PV), biomass, wind turbine, geothermal will lead to new applicable energy. The high consumption of the individual, the growing population and the shortage of fossil fuels urged India in frantic pressure to accomplish the task. This paper focuses its attention on making use of renewable sources as an alternative source of energy in the energy crisis of India. Nagapattinam, a south coastal region of Tamilnadu in India has chosen for the study and a generalized findings and suggestions have been given based on the secondary data observed. A mathematical model to reduce the transportation cost is also given.
Keywords: renewable energy, municipal solid waste, biomass, bio fuels, biogas, fish waste, transportation problem.

[1] A New approach for solving interval transportation problem, S.Mohanaselvi, K.Ganesan Proceedings of International conference on mathematical methods and computation,2009
[2] S.Chanas and D.Kuchta, " The concept of solution of the transportation problem with fuzzy cost co-efficients", Fuzzy sets and systems, 1996
[3] Tamil Nadu Urban Infrastructure Financial Services Limited, City Corporate Plan cum Business Plan for Nagapattinam Municipality Final Report April 2008.
[4] Mata-Alvarez, J., Macé, S. and Llabrés, P., 2000,"Anaerobic Digestion of Organic Wastes. AnOverview of Research Achievements and Perspectives", Bioresource Technology, 74, pp.3-16.
[5] Lanari, D. and Franci, C., 1998, "Biogas Production from Solid Wastes Removed from Fish Farm Effluents", Aquat. Living Resour., 11(4), pp.289-295.
[6] Civic Exnora web: http://www.exnorainternational.org/about_exnora.shtml
[7] Corporation of Chennai web: http://www.chennaicorporm/swm.htmation.com/sw
[8] Biomass power plants in Tamil Nadu face cash crunch,Posted by panchabhutha ⋅ September 27, 2011 Filed Under P Krishnakumar, Tamil Nadu Electricity Board, Tamil Nadu Energy Development Agency, TEDA, TNEB

Paper Type	:	Research Paper
Title	:	A Study on Potential Categories of Toys in Chennai City
Country	:	India
Authors	:	M. Mohamed Thariq, Mr. N. Aminur Rahman

Abstract: The research aims at exploring the Potential categories in toys .The study was made in and around at Chennai city. The sample was collected according to the convenience of the researcher. A descriptive study was adopted as it was found appropriate for the study. The Questionnaire method used for collecting the data. The tools used for analyzing the data were Percentage Analysis, Chi-square test. The study resulted that the potential categories of toys were Teethers in Infancy, Pull along toys in Preschool, Clay items in creative category, Board games moves fast in Games category (Business game). Chinese / Local brand contributes more for sales due to lesser price. Branded toys were preferred due to quality and non-toxic. Air filling toys, Electronic toys, Bay blade with more designs, Hard puzzles, Wooden related toys, Power rangers, Transformers, Dora, Nemo (fish), Scooby do and also dolls such as (Barbie and Sindy, Rani, Chintudoy, Mother Theresa, Zoo Zoo (Vodafone)) has been more lovable by kids.
Keywords– Branded toys, Descriptive study, Infancy, Potential categories, Zoo Zoo.

[1] China sourcing reports, through global sources, www.globalsources.com
[2] The Context of China-India Economic Cooperation India study made by Goldman Sachs Inc group - a global management and consulting cum investment firm, www.hinduonnet.com
[3] Mr. David Daniel Selvaraj, Deputy Marketing Manager, Funskool (India) Limited about the Toy Industry, www.Chennaibest.com [4] The Times of India, Simba plans toy factory in South India, Apr 11, 2010
[5] Indian market flooded with toxic toys: CSE study, Friday, January 15, 2010, www.news.oneindia.in [6] Research methods for Management, Dr.S.Shajahan
[7] www.researchandmarkets.com
[8] www.marketresearch.com
[9] www.indiantelevision.com
[10] www.toy-icti.org

Paper Type	:	Research Paper
Title	:	Corporate Social Responsibility: A Contemporary Approach Towards Sustainable Development
Country	:	India
Authors	:	Soundarya S

Abstract: There is always a social consciousness for every individual as if how the society thinks or reacts to a situation. But it is a reverse scenario in the case of a Corporate where the society expects the Corporates to consider them in their functions. This is where the need for Corporates to focus on the Society they are engaged into. This study emphasizes the scope of corporate sustainability through social responsibility. It also gives an insight of the current scenario of CSR and its contributions towards sustainable development. This is better explained with the concept of triple bottom line and corporate social performance. It also tries to explain the modern corporate philanthropy and the social innovation process that helps the corporate to better fit themselves to the urge of the day.
Keywords: Corporate governance, corporate philanthropy, corporate social innovation, corporate social performance (CSP), Triple bottom line (3P's).

[1]. John Elkington in his 1997 book Cannibals with Forks: the Triple Bottom Line of 21st Century Business. Sustainable Development, was most famously defined by the Brundtland Commission of the United Nations in 1987. [2]. The Hindu page no.15, Tuesday September 10th, 2013.
[3]. International Institute for Sustainable Development (2011). "The triple bottom line". Business and Sustainable Development: A Global Guide. Bsdglobal.com. Retrieved 2013-04-04.
[4]. Brown, D., J. Dillard and R.S. Marshall. (2006) "Triple Bottom Line: A business metaphor for a social construct." Portland State University, School of Business Administration. Retrieved on: 2007-07-18.

Paper Type	:	Research Paper
Title	:	A Study on Land Development Banks (LDB) - Banking & Credit
Country	:	India
Authors	:	Dr. V.S. Rajakrishnan, P. Rajeswari, N. Kaliyaperumal

Abstract: This paper deals with land development bank limited time exercises, and additionally unmistakably demonstrate the utilitarian project, limbs advance requisition methodology and generally speaking exercises about the area advancement bank. LDB have many branches in India, the mail functioning of this bank is to develop the agriculture and tried to avoid the land corruption. Because, land corruption is the real issue of Indian Agriculture. A large portion of the area zone in our nation shows confirmation of corruption, influencing accordingly the profitable asset base. Out of 329 million hectares of area in the nation, something like 175 million ha. (53 %) is experiencing corruption in some structure or the other. There are 7.61 M ha of salt influenced soils in India according to the Ministry of Agriculture, Government of India. Still our government provide many facilities to improve the agriculture activities in rural areas.
Keywords: Land Development, Agriculture Importance, Land Importance

[1] Cooperative Banking in India, Dr. S. Nakkiran, Professor of Co-opreratives, Ambo University, Ethioppia.
[2] India Cooperative Movement, Dr. K. Ravichandiran, Professor, Department of Cooperation, Gandhigram Rural University, Gandhigram.
[3] Institute of Banking and Finance (2009) Cooperative Banking Operation, Macmillan India Limited, New Delhi.
[4] Tamilnadu Cooperative State Land and Development Bank.
[5] https://www.indiatimes.com/ld_bank
[6] https://www.bankofindia.com/landanddevelopment.aspx
[7] http://www.preservearticles.com/2012033129449/short-notes-on-land-development-banks.html
[8] TBAU AGRI TECH PORTAL, http://agritech.tnau.ac.in/banking/crbank_land_dvpt_bank.html
[9] Madgearu V.N., Agrarianism Capitalism Imperialism, Romanian contributions to the study of social Evolution , Ed "The Economist", Bucharest, 1936
[10] http://www.yourarticlelibrary.com/banking/land-development-banks-in-india-structure-working-and-progress-of-ldbs/263

Paper Type	:	Research Paper
Title	:	An Empirical Study on Employees Health and Safety at H&R Johnson Ltd, Karaikal
Country	:	India
Authors	:	B.Asha Daisy, Dr.R.Karthi, P.V. Sornalatha3, B. Imayavan

Abstract: Employees' health and safety is the biggest asset of any growing organization. The organization which takes utmost care in the employees' health and take timely decision on all health related issues leads to improve the productivity of the organization. The above said reason influences the researcher to choose this topic for the study.120 respondents were taken for the study to collect primary data. Chi square test and percentage analysis are used to measure the outcome statistically. Based on the findings suitable suggestion were given.

[1] Armstrong M (1997). Personnel Management practice; (6th Edition).London: Kogan Page.
[2] Casio W (1996). Managing Human Resources: Productivity, Quality and Working Life and Profits; United States: Mc Graw Hill.
[3] Dessler G (1997). Human Resource Management; New Jersey: Prentice Hall
[4] Edington DW, Alysissa BS (2008). (PLEASE INCLUDE TITLE). Emerald Group Publishing Ltd.Int. J. Workplace Health Manage., 1(1).
[5] Mberia AM (2001). A Survey of the Occupational Health and Safety Programmes Adopted by the Banking Industry in Kenya; An Empirical Study; Unpublished MBA Project; University Of Nairobi.
[6] Sindiswa ET (2003). An evaluation of the preventive and control measures for lead dust exposure in one of the South Africa foundries: an empirical study; Unpublished Master's Thesis; Lulea University of Technology.
[7] WHO (1999). Hazard Prevention and Control in work environment; Airborne Dust, WHO, Geneva, 1999/SDE/OEH/ .14

Paper Type	:	Research Paper
Title	:	Assessing the Project Risk Management Processes by using Rules and Project Management Templates
Country	:	India
Authors	:	Ms. B. Asha Daisy, Ms. P. V. Sornalatha, Dr.R.Karthi

Abstract: Risk management constitutes a fundamental part of successful project management, since suitable risk management can help the project manager to reduce both expected and unexpected risks in all types of projects. The major features relating to the methodology followed by the Indian corporate to assess the project risk and the relative significance assigned to different risk assessment techniques. The sensitivity analysis is used overwhelmingly (91%). It is used more significantly by public sector units and private sector firms having chartered accounts as chief financial officers. The risk adjusted discount rate is used by around one-third of the corporate. Sensitivity analysis is the most popular approach for quantifying risk. It is a behavioral approach that uses a number of possible values for a given variable to assess its impact on a firm's returns. Diversification of corporate investment is also used by the sample corporate (53%) for risk reduction. Once the nature of risk is understood and its quantum estimated, it is incorporated within the decision making framework. Keywords: Diversification, project management, project risk, sensitivity analysis, decision making framework.

[1] Financial Management, I M Pandey Tenth edition Vikas Publishing House Pvt Ltd
[2] Financial Management, M Y Khan & P K Jain Fifth edition Tata McGraw Hill Education Pvt Ltd
[3] Projects planning, analysis, Selection, Financing, Implementation, and review, Prasanna Chandra, sixth edition Tata McGraw Hill Publishing Company limited
[4] Introduction To Risk Management And insurance, Mark S. Dorfman eight edition Asoke K Ghosh, Prentice-Hall of India Private limited.

Paper Type	:	Research Paper
Title	:	A Study on Cross Culture Skills in Management
Country	:	India
Authors	:	Ms.P.V.Sornalatha, Ms.B.Asha Daisy, Mrs. V. Carolin Juliya Pushpam

Abstract: Globalization and migration are the main causes of growing number of multicultural enterprises. Culture is important for managers. The article discusses the importance of cross cultural skills in management. "We didn't all come over on the same ship, but we're all in the same boat." - Bernard Baruch, American financier and statesman. Cross culture is the interaction of people from different backgrounds in the business world. Cross culture is a vital issue in international business, as the success of international trade depends upon the smooth interaction of employees from different cultures and regions.

[1] http://chronicle.com/article/Cross-Cultural-Skills-/128782/
[2] http://www.grenoble-em.com/959-cross-cultural-skills-for-global-business-2.aspx
[3] http://www.siliconindia.com/magazine_articles/Ten_Key_CrossCultural_Management_Skills-VYW183003426.html
[4] http://www.slideshare.net/guest34faa6/cross-cultural-management
[5] http://www.mediacom.keio.ac.jp/publication/pdf2002/review24/2.pdf
[6] http://www.mindtools.com/CommSkll/Cross-Cultural-communication.htm