Abstract: Purpose – The purpose of this paper is to expand the range of service above service afters and service scenario by using a service-environmentprospect to environment and empirical vision on value. Methodology – our main method is to design a conceptual encaseswork of an expanded service content which bases on so-called S-D logic, service-environments visions. Discoveries – The service environmentoffersthe proposition whichhelps to the development of services marketing research by expanding the milieu of service in 2 directions: it's accent on service as general statement of every interchange permitting the cogitation of all illustrations of value-in-use which istaken as service encounter; it's conceptualization.........
Key words: Co-creation, Service environment, organisations, S-d logic, Service experience
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