Abstract: Confronting the global waste crisis, especially plastic waste dilemma worldwide, effort research and experiment started to focus on all pollution problems decades ago. So, many trials have been done trying to decrease the consumption of plastics generally around the world, more specifically the consumption of plastic bags. Why plastic bags are so dangerous? A Plastic bag is manufactured in a second, used for 20 minutes and requires up to 300 years degrading in nature1. To fight the plastic bag problem, the Eco- bag manifests itself. Nevertheless, the problem nowadays, societies face arises in the reuse of the eco-bag by customers. In this study, a practical application....
Word key: Nudge, Eco-bags, sustainable development, rationality, cognitive biases, Lebanese supermarket.
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