IOSR-JBM   INTERNATIONAL CASE STUDY CONFERENCE, MUMBAI

Abstract: The purpose of this case study is to seek strategy and solutions to produce business viability for a small-scale local cake businesses operated by a women entrepreneur, by studying a new home-run start-up. This topic was chosen because the author is a start-up entrepreneur, and aims to make her venture viable and successful, and ultimately inspire a surge of new and unconventional lines of business.

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Abstract: According to WHO, as on year 2014, more than 50% of Indians (i.e. over 600 million people) have no access to toilets[2]. Most of the public toilets and communal restrooms in Indian cities are either dysfunctional or lack proper hygiene. The condition is much worse in the semi-urban areas and in villages, where there is a near complete absence of public toilets. Worst than that, in villages, where 70% of Indian population reside, there is a severe dearth of private toilets in households. Only a handful privileged ones have access to toilets at home. Here, people are left with no choice but to defecate in open.

[1]. Yan, S. (2014, April, 09). The Poop Guy. The Blog, The Borgen Project. Source: http://www.borgenproject.org/
[2]. UNICEF. (2013). Facts and Stats. Source: http://www.poo2loo.com/
[3]. Open Defecation News. (2014, November 17). Reaching Open Defecation-Free Status in India. Source:
http://www.opendefecation.org
[4]. UNICEF India. Water, Environment and Sanitation. Source: http://www.unicef.org/india

Abstract: - Data Flow diagram is a graphical aid for defining system inputs, processes and outputs. It represents flow of data through the system. The DFD's are used in modern methods of system analysis. They are simple to the extent that the types of symbol & rules are very few. DFDs serve 2 purposes: 1. Provide a graphic tool which can be used by the analyst to explain his understanding of the system to the user. 2. They can be readily converted into a structured chart which can be used in design.

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Abstract: There are mainly six local companies in Sri Lanka operate on cable manufacturing and trading business namely ACL Cables, Kelani Cables, Sierra Cables, Ruhunu Cables, Kamal Cables and Orange Cables. As ACL Cables and Kelani Cables are in the export market, they manufacture their cables complying with the British and Australian Standards.This study is based on "Kelani Brand" which is currently exporting to Maldives, Bangladesh and India in the region. Branding a cable product is a critical challenge where it has to cater for both consumer market and industrial segments. Researcher specially focused on how the said Cable brand has effectively acclimated to branding strategies rather operating as a generic product. Special reference was made to study how the organizations strategized the functional and emotional brand appeals to develop brand equity for the end-user market. Study has been conceptualized brand building variables as independent factors and purchasing decision as the dependent factor. Researcher has analysed the result of the implementation of brad building model of Kelani Cables via descriptive and inferential statistical analysis. Conclusion of the study has provided hindsight as contribution to practice at the end of the report.

Keywords: Cable Brands, Brand Equity, Emotional Values, Functional Values

[1]. Aaker, D.A. (2007), Strategic market management: 6th ed. India: Wiley India.
[2]. Bigne, E. ,Ruize,c and Sanze,s.(2005), The impact of internet user shopping patterns and demographics on consumer mobile buying behaviour ,Journal of Electronic commerce research ,1(3).
[3]. John, C .B(1994), Keep promotions simple ,but effective, Journal of consumer research .Vol 213.pp98
[4]. Jos, S.(2006), EXCIT and quoting Brand values at General Motors UK. Strategic HR review ,Vol ,pp8.
[5]. Keller, K.L.(2001),Building customer based brand equity: creating brand resource requires carefully sequenced brand building efforts‖, Marketing Management,Vol 10 no.2,pp.15-99.

Abstract: Most dairy production centers in India are managed through cooperatives or through private bodies or individuals. Adopting a community-based approach, this case specifically articulates successful management of a dairy centre, Shikar Dairy Private LTD ( SDPL) in a remote village of Shahjanpur in Uttar Pradesh in North India. Over a one year period, this village lacking basic infrastructure to support dairy production activities, was supported and several processes catalyzed towards integration leading to smooth establishment of the dairy in the village. The model involves nine diverse strategic partners and change agents from financing the loans for cattle purchase; to working toward community mobilization; for providing technical advice for fodder production and its usage based on modern scientific technologies specially customized for local systems; for capacity building initiatives at the grassroots levels; along with providing continuous handholding support services in an end-to end mode.

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Abstract: : Flipkart is an Indian electronic commerce company founded in 2007, by Sachin and BinnyBansal. It operates exclusively in India, where it is headquartered in Bangalorewith registered in Singapore, On average, Flipkart sells nearly 10 products per minuteand is aiming at generating a revenue of 50 billion by 2015 Their main competitor are Amazon and Snapdeal

[1]. articles.economictimes.indiatimes.com

[2]. Jump up^ "Who ordered the first book from Flipkart and which book was it?".Quora. Retrieved 2014-05-22

[3]. Jump up^ "Flipkart goes for fashion branding - The Times of India". Timesofindia.indiatimes.com. Retrieved 5 October 2013.

[4]. Jump up^ GeetikaRustagi (4 August 2010). "Now order your next mobile oFlipkart". Livemint.

[5]. Jump up^ "About Us". Flipkart.com. Retrieved 5 October 2013.

The manufacturing sector is yet to mature in India and combined with the relative backwardness of its service sector, the service sector development should assume an equal priority for future economic growth in India while planning infrastructure development for growth and productivity gains in manufacturing sector. The objective of this study is to look at some developments in service sector in India as well as elsewhere with reference to the current service sector scenario so as to assess its potential to serve as an engine for inclusive economic growth in India. The services sector is a primary provider of jobs in India but the scope exists for productivity gains along with expanding the breadth of the service sector canvas in the long run.

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Abstract: This case study is on the theme of financial inclusion, women empowerment and financial literacy. The case study is based on a real life experience of an illiterate woman of Gujarat State, living under Below Poverty Line (B.P.L.). The case highlights how initially a woman was persuaded to open a bank accountto make her financially empowered under the scheme of financial inclusion. Later, due to lack of knowledge of basis financial concepts (basic financial literacy), how she has become a victim of financial inclusion, instead of benefitting from it. To summarize, the case drives home the point how making a woman financially literate is perhaps much more important than just persuading her to open a bank account and getting included in the formal financial system of India.

Keywords: Financial Literacy, Financial Inclusion, Financial Education

[1]. Reserve Bank Of India (2013).Priority Sector Lending- Restructuring Of SGSY As National Rural Livelihood Mission (NRLM) – Aajeevikathe Master Circular RPCD. GSSD. BC. No.1/09.01.01/2012 – 13 Dated July 2, 2012 On Priority Sector Lending- Special Programmes - Swarnajayanti Gram Swarozgaryojana (SGSY) Issued By Reserve Bank Of India, Dated June 27, 2013.

Abstract: Human resource management (HRM) is a function in organizations designed to maximize employee performance in service of their employer's strategic objectives. Organisation is the foundation upon which the whole structure of management is built in order to facilitate the achievement of objectives or goals. In the global work environment, HRM is therefore an essential prerequisite for understanding the management of the workforce as well as for human resource planning and development. This case study analysis on HRM seeks to derive an assessment of the best human resource strategies and practices followed by successful Indian and international organizations. Section 1 through an introductory analysis identifies the meaning and need for HRM in the globalised world. Section 2 deals with case study analysis of various successful Indian and international organizations that have taken a unique approach to addressing a particular human resource need or issue. Section 3 of the paper concentrates on the emerging and the growing challenges for HRM. Section 4provides a directional perspective for the promotion of HRM strategies to address problems that entrepreneurs have to tackle in the globalised complex and competitive world.

Keywords: Human Resource Management, Organizations, Employer, Employee, Strategies.

[1]. AbeysekeraRuwan(2007) - "The Impact of Human ResourceManagement Practices on Marketing Executives Turnover ofLeasing Companies in Sri Lanka" Contemporary ManagementResearch,Volume.3, Number 3
[2]. Barney, J.B. and Wright, P.M. (1998) – "On Becoming a StrategicPartner: The Role of Human Resources in Gaining Competitive Advantage, Human Resource Management, Volume 37, pp. 31-46
[3]. Bhattacharya Prasenjit (2009) – "Indian Human Resource Management and Talent Mindset", Society for Human Resource Management, Great Place to Work® Institute, India, ISBN: 978-1-586-44190-6
[4]. BhushanKapoor () – "Impact of Globalization on Human Resource Management", Information Systems and Decision Sciences, California State University, Fullerton, USA
[5]. Brewster, C. (1997) – "International HRM: Beyond Expatriation", Human ResourceManagement Journal, Volume 7, Number 3