IOSR-JBM   INTERNATIONAL CASE STUDY CONFERENCE, MUMBAI

Abstract: Make in India initiative will contribute to the growth of medical tourism phenomenally for several reasons. Medical Tourism, synonymous with the words like health tourism, medical travel or global healthcare and has become a universal concept gaining importance. The word was first used by travel agencies and is today used by media, government, tourism development corporations etc. The countries which have become the best destination include Thailand, Singapore, Malaysia and India for Healthcare also sometimes referred to as Healthcare Hub.

[1]. AditiAbhyankar, Sandhya Salve (2013).Growth Potential of Domestic and International Tourism, Review of Integrative Business & Economics Research,Vol. 2(1), pg. 566-576. [2]. D.Amutha (2010). Booming Medical Tourism in India, International Journal of Bio-resource and Stress Management,Vol. 2 (3), pg. 349-352.
[3]. Dr.R.Kumar (2008).Medical Tourism in India, Management and Promotion
[4]. Shweta Mishra (2014). Prospects in Medical Tourism – India, Journal of Tourism: A Contemporary Perspective, Vol. 1(1), pg. 13-17.
[5]. SeemaSangwan (2015). Making "Make in India" a realism: role of FDI, International Journal of Applied Research: 1(7), pg.770-773.

Abstract: Micro Small and Medium Enterprises (MSMEs ) are considered as one of the most important growth engines for sustainable economic development in India. These are the units, specialised in specific products and services, who participate as ancillary industry/job worker/vendor, traders etc., to larger units. Consequently, they enable larger entities to complete the entire value chain in a cost effective manner. MSME sector has been recognized as significant contributor in inclusive growth and regionally balanced development. This sector has been undergoing a significant transition post liberalization era after opening up of the economy.

[1]. www.rbi.org.in
[2]. www.msme.gov.in
[3]. www.dcmsme.gov.in
Reports
[4]. MSME Annual Reports-2011-2012, by Ministry of Micro Small and Medium Enterprise, GOI.
[5]. Final Report Fourth All India Census of MSME 2006-2007, registered sector.
[6]. Disclaimer: The views expressed by the authors are in their personal capacity and do not in any way represent the views of the Organization.

Abstract: - Data is valuable, and information gained from data is definitely worth something. But without an effective method for turning data into actionable information and extracting its value, even the most comprehensive data set can be worthless. Digital dashboards allow managers to monitor the contribution of the various departments in their organization. To gauge exactly how well an organization is performing overall, digital dashboards allow capturing and reporting specific data points from each department within the organization, thus providing a "snapshot" of performance.

[1]. P. Bourdieu, A. Accardo, G. Balazs, S. Beaud, F. Bonvin, E. Bourdieu, et al, The Weight of the world, Polity Press, Cambridge, England (1999) [2]. F.P. Brooks, The design of design: essays from a computer scientist, Addison-Wesley Professional, NJ (2010)

[3]. N. Cross, K. Dorst, N. Roozenburg (Eds.), Research in design thinking, Delft University Press, Delft, The Netherlands (1992)

[4]. Dorst, K. (1997). Describing design: A comparison of paradigms. Thesis, TUDelft, The Netherlands.

[5]. K. Dorst, Design problems and design paradoxes, Design Issues, 22 (3) (2006), pp. 4–17

[6]. Layers of design: understanding design practice. Proceedings of IASDR 2009 (International Association of Societies of Design Research): Design, Rigour& Relevance, IASDR & Korea Society of Design Science, Seoul (2009) p. 64

Abstract: It is proposed that an understanding of Amartya Sen's capability approach in particular and human resource development perspective in general could help in positioning strategy for cultural services and find a rationale for market development and marketing framework, as with any of the basic services that are intrinsic to Amartya Sen's capability approach. While supply side definitely is responsive in resource allocation to technology oriented, mass consumption and discreet consumption service products for which consumer demand exists and is expanding in response to environment of innovation.

[1]. Alkire, S. & Foster, J. (2007) Counting and Multidimensional Poverty Measure
[2]. 2.Chaudhuri B, ReboudV(2003) On the implicit conceptions of freedom and justice involved in the capability approach. Third conference on the capability approach: from sustainable development to sustainable freedom. 7th–9th September 2003. University of Pavia, Pavia (Italy)
[3]. 3Dreze, Jean and Amartya Sen, (2002) India Development and Participation, Oxford: Oxford University Press
[4]. 4Forgas JP, Williams K, von Hippel W (2004) Social motivation. Cambridge University Press, New york
[5]. North, D.C.1990: Institutions, institutional change and economic performance. Cambridge University Press.

Abstract: In our pursuit of material progress and happiness we are placing immense pressure on this planet. Growing population, increasing consumption, use of fossil fuels to supply electricity, use of minerals to manufacture electronics is resulting in degrading land and natural ecosystems.Some scientists have coined the term and believe that we are living in the Anthropocene era. Business sustainability which refers to managing the triple bottom line i.e. profits, people, and planet are an imperative by organizations which need to manage their financial, social, and environmental risks

[1]. The Clean Development Mechanism (CDM) is one of the Flexible Mechanisms defined in the Kyoto Protocol (IPCC, 2007) that provides for emissions reduction projects which generate Certified Emission Reduction units which may be traded in emissions trading schemes.
[2]. 1Use of Distillery Effluent in Agriculture: Assessment of Irrigation Quality and Nutrient Supplying Potential, S. R. Panda, D. K. Sharma, P. C. Moharana, D. K. Gupta Environment & Ecology 31 (3A) : 1453—1458, July—September 2013 Website: environmentandecology.com ISSN 0970-0420
[3]. United Nations Framework Convention on Climate Change, http://unfccc.int/kyoto_protocol/items/2830.php
[4]. 1United Nations Framework Convention on Climate Change, http://unfccc.int/kyoto_protocol/doha_amendment/items/7362.php
[5]. ―Carbon credit prices crash, companies hit‖, Namrata Singh, TNN | Feb 18, 2012, 03.48AM IST, The Times of India.

Abstract: The water problem varies significantly from one region to another and also from one year to another. Providing water was considered solely the job of the government. Solution to water problems depends not only on water availability but also on many other factors, among which are the processes through which water is managed, competence and capacities of the institutions that manage them. A campaign 'JalJagratiAbhiyan', representatives took an initiative to create awareness with the help of around 2,500 participants including Sarpanch, Gramsevak and members of Grampanchayat of Marathwada, started a project for fulfilling the gap between water demand and supply and given permanent solution for water shortage in drought areas, creating tanker-free villages, and ample water for irrigation, drinking and animals, improving agriculture, through usage of de-silted soil, which is very fertile, as top soil in the agriculture fields.

[1]. Berkes, F (2007). Community-based conservation in a globalised world. Proceedings of the National Academy of Sciences, 104(39), 15188–15193.
[2]. Berke, PR and MM Conroy (2000). Are we planning for sustainable development? An evaluation of 30 comprehensive plans? Journal of the American Planning Association, 66(1), 21–33
[3]. Conroy, MM and PR Berke (2004). What makes a good sustainable development plan? An analysis of factors that influence principles of sustainable development. Environment and Planning A, 36(8), 1381–1396.
[4]. Environment Canada (2005). Municipal Water Use, 2001 Statistics (PDF) (Report). Retrieved 2010-02-02. Cat. No. En11-2/2001E-PDF. ISBN 0-662-39504-2. p. 3.
[5]. EPA (2010-01-13). "How to Conserve Water and Use It Effectively". Washington, DC. Retrieved 2010-02-03.

Abstract: The primary objective for any product, idea or service is to ultimately sell as well as make the customers happy and satisfied. It requires a sense of enthusiasm and passion to take these kinds of job. If perceived in this way that the customer is the one, who will buy the product and the profit which is generated will benefit the company and as well as to earn our bread and butter. Customer could be retained only through unconditional customer service. Customer Relations is a part of human relations.

[1]. Dyché, J. (2001) The CUSTOMER RELATIONS Handbook: A Business Guide to Customer relations (Information Technology), Addison Wesley.
[2]. Anton, J., 1996. Customer relations: Making Hard Decisions with Soft Numbers, Prentice-Hall, Englewood Cliffs, NJ
[3]. Ahmed, T. (2005) Internet and Customer relations in SMEs, Lulea University of Technology.
[4]. http://www.webopedia.com/TERM/C/CUSTOMER RELATIONS.html
[5]. http://www.pwc.com/us/en/supply-chain-management.html
[6]. Importance of Customer relations (CUSTOMER RELATIONS) in the Banking Sector: An Indian Perspective 1Anu Putney, 2M M Puney CMJ University, Shillong, Meghalaya, India

Abstract: Real Estate Industry has been always discussed in different forums, articles, conferences, and media about how the trend is moving, what is going to be the growth, etc. This article does not discuss any of them. The primary focus of this case study is to provide a generic overview of the Real Estate Industry (Residential), including its Evolution story over the years, change in approach towards the industry with respect to different stakeholders.This Case Study is written for generic understanding of the Real Estate Sector and should not be used for any prediction analysis. We can broadly categorize the sector into Housing, Retail, Commercial and Hospitality. This case study mainly focuses on the Residential category.

[1]. Make In India - Website
[2]. India in Business, Ministry of External Affairs, Govt. of India, Investment and Technology Promotion Division - Website

Abstract: The co-ordination and integration of the supply chain functions are obvious for optimization although difficult to achieve due to the presence of different market and enterprise dynamics resulting inconveniences like non -arrival of materials on time, failure of production facilities, illness of employees. The supply chain of a manufacturing enterprise is a global network of suppliers, manufacturing units, warehouses, distribution centers and retailers that facilitate procurement of raw materials, distribution and delivery of final products to the end customers effectively. Very often deviations from the plans happen due to various controllable factors that lie within the scope of a supply chain function, which may be dealt with locally. The co-ordination of revision of plans across supply chain functions is possible by introducing Integrated Supply Chain Management (ISCM) project that addresses coordination problems at the tactical and operational levels by using Decision Support Systems (DSS) with the help of artificial Intelligence and Enterprise application interface.

[1]. Bruce C. Arntzen, Gerald G. Brown, Terry P. Harrison, and Linda L. Trafton. Global Supply Chain Management at Digital Equipment Corporation. Interfaces 25: 1 January-February 1995 (pp.69-93).
[2]. Mihai Barbuceanu and Mark S. Fox. Capturing and Modeling Coordination Knowledge for Multi-Agent Systems. Internation Journal of Cooperative Information Systems, Vol.5 Nos.2-3 pp 273-314, 1996.
[3]. Mihai Barbuceanu and Mark S. Fox. The Specification of COOL: A Language for Representing Cooperation Knowledge in Multi-Agent Systems. Enterprise Integration Laboratory, University of Toronto, Internal report, 1996.
[4]. Mihai Barbuceanu. Description and Specification of Cooperation Protocols in COOL, Enterprise Integration Laboratory, University of Toronto, Internal report, 1996.
[5]. Rohit Bhatnagar, Pankaj Chandra, and Suresh K. Goyal. Models for multi-plant coordination. European Journal of Operational Research, 67(1993) 141-160.

Abstract: This case traces the history and evolution of Sivanjali, a social entrepreneurship programme pioneered by Swami ShantanandSaraswathi who inspired his devotees to come together "as volunteers at Shivanjali, in various service oriented projects to transform themselves by selfless service through arts and charities‟. Through their various economically viable projects Sivanjali has transformed lives of many underprivileged of the society.

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Abstract: Profood International Corporation is the forefront of processed fruit products from the Philippines. Being a family corporation, the company has prioritized developing its own family members to manage and expand the company. The brothers and sisters were given shares in the company, thus making them all part owners of the company. Juan thinks that family business can be successful if there is team spirit within the family circle. The company is pioneer and leader in the export business and always remained the apple of the eye of competitors in the same business line.

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Abstract: Aparna having graduated with distinction in Computer Science from a premier institute considered herself fortunate in bagging a job in a Multinational company. She had also qualified for admission in a prestigious Institute in Mumbai but, after due deliberations and advice of friends and family members, decided to take up the job offer. She along with two of her college mates were tremendously excited to join the companyand received a very warm reception and were extended all necessary facilities on arrival .They were put
through a grueling orientation and Training programme. Aparna was ecstatic and took her own time to get over the hangover and carefree days of the college and was somewhat laid back. Evidently her batch mates who were earnest from day one fared better and were given more responsibilities.

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Abstract: Satara lies between 17°5' N - 18°11' north latitude and 73°3' to 74°54' East longitude. Satara district is predominantly agricultural. The land in the Krishna valley especially that of Wai, Satara, Karad, Patan and Javali is very fertile. But Satara is also blessed with Sahyadri ranges surrounding it, making it an attractive tourist destination. In 50km radius from Satara, many tourist destinations exist such as, Mahabaleshwar, Thosegar, Kaas, Wai etc.

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Abstract: PEPSICO INDIA provides farmers with variant of seeds for Contract Farming that helps farmers not only providing a ready market but also in technological application, getting farm credit and insuring their crops. Contract farming is an agreement between farmers and the company for production and supply of agricultural products or commodities of a certain type, under forward agreements regularly at a pre-agreed price and time for a certain quantity. This case study is an initiative to demonstrate Pepsico India Holdings Private Ltd, the Indian arm of Pepsico International's successful Contract Farming for potatoes in India. The case study provides a detailed outlook of the concepts of contract farming and the relationship of the farmers with that of the PEPSICO Company.

[1]. Rahul Chaturvedi," CONTRACT FARMING AND FRITOLAY'S MODEL OF CONTRACT FARMING FOR POTATO",Potato J. 34 (1-2) : 16-19, 2007,Gneral Manager-Agro (R&D), PepsiCo India HodlingsPvt. Ltd. (FritoLay Division) Global Business Park,M.G. Road, Gurgaon-122 002, Haryana, India. [2]. Preetinder Kaur, "Contract Farming of Potatoes: A Case Study of PEPSICO Plant" , International Journal of Scientific and Research Publications, Volume 4, Issue 6, June 2014 1 ISSN 2250-3153, Research Scholar, Department, of Geography, Panjab University Chandigarh. [3]. Meeta Punjabi,"The potato supply chain to PepsiCo's Frito Lay",Food and Agriculture Organization of the United Nations (FAO). [4]. "Potato Contract Farming –Win-Win Model forAgro Processing",http://www.fmpcci.com/pdf/Contract%20Farming.pdf

Abstract: Maggi seems to be just that perfect quick-snack between meals and is so easy to make that kids sometime make it alone.At the end of May 2015, India's Food safety administration (FDA) ordered Nestle India to recall its popular Maggi noodles after tests showed that the product contained high levels of lead and MSG.

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Abstract: On November 5th, 2015, three gold related schemes namely Gold Monetization scheme (GMS), Gold Sovereign Bond (GSB) and India Gold Coins was introduced in an effort to monetize the idle gold held by Indian households and to mobilize it for growth of Indian economy. The schemes introduced though are reincarnation of the old schemes, are found to revisit the ground realities from the point of view of the Indian sentimental values towards gold and scheme viability from banks perspective.The guidelines proposed seems to revisit the failures of the past schemes introduced in 1999 and 2013.

[1]. The Direct Economic Impact Of Gold (2013) retrieved from https://www.pwc.com/gx/en/mining/publications/assets/pwc-the-direct-economic-impact-of-gold.pdf
[2]. Budget 2015: Jaitley introduces gold monetization schemes, retrieved from http://www.thehindubusinessline.com/economy/budget/budget-2015-arun-jaitley-introduces-gold-monetisation-scheme/article6945018.ece
[3]. PM launches three gold schemes, retrieved from http://www.thehindubusinessline.com/news/pm-launches-3-schemes-aimed-at-reducing-physical-gold-demand/article7845619.ece
[4]. Gold monetization scheme can bring idle gold to industry use: Gem and Jewellery Trade Federation retrieved from http://economictimes.indiatimes.com/industry/cons-products/fashion-/-cosmetics-/-jewellery/gold-monetization-scheme-can-bring-idle-gold-to-industry-use-gem-and-jewellery-trade-federation/articleshow/49686283.cms

Abstract: Case Study: WeChat-An Instant Marketing Tool
January 2011, WeChat launched itself in the Chinese's market and it was the big moment for the company called Tencent which was looking to create a separate marketing channel which wanted unprecedented growth which had been attracting business from all corners and were hoping to cash in on two fifty millions middle class consumers.

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Abstract: Functional Area: Operations and Entrepreneurship.
The case pertains to a small-scale enterprise established and run by a first generation entrepreneur. The protagonist, Pawan Agrawal, the promoter of the firm – PiyushMarketing was at crossroads about the downturn he was experiencing in the business. Piyush Marketing was into manufacturing of plastic granules from the waste product generated by woven sack industry. They made two kinds of product out of this raw material – HDPE – high density polypropylene and PP – polypropylene.

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Abstract: The fluctuation of Indian rupee has resulted in its significant depreciation against major currencies. The fluctuation of exchange rate is one of the uncertainties associated with International Trade. This exchange rate fluctuation has an impact on both large and small scale industries, across all the types of industries. An undue volatility of the exchange rate is detrimental to growth and stability of any economy and business and curving that volatility is the need of the hour. The primary concern of Indian companies with foreign currency exposure is to protect their profit-and-loss arising on foreign current assets/ liabilities. Exchange fluctuations pose various significant economic risks. Exchange rate fluctuation or the volatility in the exchange rate has direct impact on the importers and the exporters in a short run as well as in the long run, which may act as favorable or unfavorable factors on business. Generally, rupee depreciation negatively impacts import-oriented companies as input cost increases. Many of these companies may not be able to raise the selling price due to cut throat competition.

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Abstract: Bombay Stock Exchange and National Stock Exchange are the very popular trading platforms offering securities for the investors that offer several benefits to all the stakeholders involved. It has not only helped investors to invest in the market and earn profits from their investments but also helped companies to raise money to fund their operations. Most importantly, it has created a transparency and clarity in the transactions done on the exchange. This has made all stakeholders responsible for the success of the companies listed on the exchange i.e. from bankers and financial institutions to the retail investor - not explicitly but implicitly. How it
has made all the stakeholders responsible is a separate and long discussion and is out of the scope of this article. But given this fact, it has created the perennial existence of corporate. It may be a point being ignored, but the reality is that our country's Small and Medium Enterprises (SMEs) deserve the same type of treatment.

[1]. Ministry of MSME Annual Reports
[2]. BSE SME and NSE Emerge website
[3]. http://articles.economictimes.indiatimes.com
[4]. OTCEI and BSE Indonext website
[5]. http://indiabudget.nic.in