IOSR-JBM   IES MCRC presents International Case Study Conference

Abstract: Entrepreneurship, innovation and human resource can be attributed to key economic terminologies of a dynamic economy. With the emergence of human capital as the most important asset, the growth and expansion of any business organisation depends on its qualitative labour resource to realise its vision. Human Resource Management (HRM) is a major field in labour economics and covers a wide range of activities. Section 1 highlights the interactive role of human capital and HRM for reshaping business activities. A success story with respect to Grameen Shakti that utilizes local human resources as well as skilled professionals is analysed in Section 2 of the paper. Section 3 presents a case study with the help of primary data collected from 114 software firms in Mumbai city on labour resource. Section 4 through a human resource comparative analysis portrayed in the above two cases develops a qualitative strategy for enhancing business productivity.
Keywords:- Human capital, human resource management, business productivity

[1] Athreye Suma S. (2005) – "Human Capital, Labour Scarcity and Development of the Software Services Sector", Saith Ashwani and Vijayabaskar M. (Eds.) in ICTs and Indian Economic Development: Economy, Work, Regulation, Sage Publications India Pvt. Ltd., New Delhi, pp. 154-174.
[2] Basant Rakesh and Rani Uma (2004) – "Labour Market Deepening in India‟s IT: An Exploratory Analysis" in Economic and Political Weekly, December 11, Vol. 39, pp. 5317-5326.
[3] Chandrasekhar C. P. (2005) – "The Diffusion of Information Technology and Implications for Development: A Perspective Based on the Indian Experience", Saith Ashwani and Vijayabaskar M. (Eds.) in ICTs and Indian Economic Development: Economy, Work, Regulation, Sage Publications India Pvt. Ltd., New Delhi, pp. 40-91.
[4] Heeks Richard (1996) – "India‟s Software Industry: State policy, liberalisation and industrial development", Sage Publications India Pvt. Ltd., New Delhi.
[5] Krishna Anirudh and Brihmadesam Vijay (2006) – "What Does It Take to Become a Software Professional?" in Economic and Political Weekly, July 29, Vol. 41, pp. 3307-3314.
[6] Saatçi Ezgi Yildirim (2013) – "How Different are Social Business Firms from Social Entrepreneurial Firms: A Comparison of two Successful Cases", Volume 1, Issue 2, MERC Global‟s International Journal of Management , ISSN 2321-7278 (Print) and ISSN 2321-7286 (Online), pp. 130-149.
[7] Smith Stephen (2003) – "Labour Economics", in T. J. International Ltd., Padstow, Cornwall, Great Britain.

Abstract: Film makers are finding innovative and scientific ways to market their film. Promotion of film has become very aggressive. Movie makers have become creative in communicating about their film. They have become more artistic. Everything is planned keeping in mind the script and plot of the film. One can find its presence across all mediums, be it TV, print, outdoor, Internet, mall activation, cinema activation and even in the advertisements of other brands. Marketing a film is considered as the second most important aspect after production. In India, promotion of film has evolved over a period of time in its approach. From the stage of production to marketing it, the directors & actors are tapping into this energetic brand loyalty by creating explosive, innovative campaigns. Campaigns need to be outrageous enough to make people stop, stare and grab the attention of the public. Movie marketing has developed to be more and more innovative to become clutterbreaker', 'striking', 'eye-catching', 'pea cocking so that it can attract attention and stand out from a crowd. This case study highlights how the two champions, Shah Rukh Khan & Rohit Shetty had taken the advertising world by storm in marketing their film 'Chennai Express' that created visibility, propaganda & publicity before the film was launched. The duos have challenged this belief that a movie is a perishable product.

[1]. Mooney, R. L. (1963). A conceptual model for integrating four approaches to the identification of creative talent. In C.W. Taylor & F. Barron (Eds.), Scientific creativity: Its recognition and development (pp. 331–340). New York: John Wiley & Sons.
[2]. Steven R. Pritzker. (2009). Marketing Movies: An Introduction to the Special Issue. Psychology & Marketing, Vol. 26(5): 397–399 (May 2009) Published online in Wiley InterScience. © 2009 Wiley Periodicals, Inc. DOI: 10.1002/mar.20279.

Abstract: - KSA engineering college was founded in mid1980 by doctor and financier DR. Deshpande through KSA Public Charitable Trust to impart training in the market demanded engineering courses conspicuously for the middle class. Accordingly, the KSA Institute was deliberately located within easy access to city rail and bus lines. It placed no restrictions on religion, race, gender or social class and provided grounding in practical engineering subjects geared to the needs of its target student community. It offered low tuition fee and free public lecture. KSA College's mission has not changed dramatically since its inception, and members of the Deshpande family have been on its Board of Trustees. This is a case study of the decline and subsequent turnaround of the engineering college. It is a study of the factors that led to KSA engineering college's decline, the challenges it faced during that period, and the strategies which enabled the institution to regain its fiscal health and vitality. It explores how the history of the college and changes in the higher education market contributed to its financial and enrollment difficulties, an examination of the plans and strategies that were implemented to achieve a successful turnaround to regain its fiscal health and market position. The study locates the ultimate source of the decline in the determination of the leadership, the dramatic internal changes and ultimately conflicts that ensued from that decision, and questions of identity that remain with DR. Deshpande's institute to this day as it continues its evolution from an institute for the middle class to a respected college with a particular orientation toward the applications of technology education. The factors that led to KSA Engineering college decline and the challenges faced by its management during the period of 1990 to early 2000, following steps were taken for its revival Board Governance, Faculty Governance and Culture, College Mission in Competitive Markets- a Source of Advantage, Balanced Scorecard approach, Increase in student enrollment with market demand affordable fees and Starting of new market driven courses.
The following are the key themes/issues:
• How does an organization continue to be relevant when the local and global market changes?
• What is the reason of the KSA's decline?
• With the passing away of time how the institution found its footing and recovered from a severe period of decline?
• What was the role of Principal (Leader) and the Trustees in the turnaround strategy?
Keywords:- Strategy, Leadership, Social Responsibility, Branding

[1]. Hamlin, A., & Hungerford, C. (1988). How Private Colleges Survive a Financial Crisis: Tools for Effective Planning and Management. Planning for Higher Education, 17(2), 29-37.
[2]. Chakraborty, S., & Dixit, S. (1992). Developing a Turnaround Strategy: A Case Study Approach. OMEGA International Journal of Management Science, 20(3), 345-352.
[3]. Sen, A,K. (2006). Restructuring of an Educational Institute, Thesis submitted in NMIMS, Mumbai as a part of P.G.D.Ed.M Course.

Abstract: A wise person once said that life is a series of losses. Some losses can be devastating, such as the loss of a child, but devastation can also come from the loss of a dream or the loss of health. However, there are tools can help us cope better with loss and stress. Job stress comes with a heavy price tag, costing American businesses more than $300 billion a year. That's according to reports from the American Psychological Association. Stress impacts our ability to perform, leads to workplace turnover, and is a direct contributor to medical and insurance costs. According to the Center for the Advancement of Health, studies indicate a significant correlation between on-the-job stress and mental, emotional,and physical problems, such as heart disease and mental, immune, and musculoskeletal disorders. The present case attempt to realize these conditions that would impact an organizations' health costs as well as its workers' ability to conduct their jobs. The present case deals with the occupational stress and work-life balance issues. It serves as a guideline for the employers to understand the the causes and effect of stress on the employees performance and the organizational overall goals and take initiatives for individual skill building to manage life pressures more effectively.

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Abstract: This case study is focused on learning difficulties in mathematics. It will also focus on developing strategies for improving mathematics learning. Basically there are two types of learning difficulties Learned helplessness and Defensive attribution. The case will provide specific emphasis on these two difficulties by illustrating the case of a student.
Keywords: Mathematical learning difficulties, learning attribution, learning method

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Abstract: Case: Mrs. Nirmala Shirke has recently joined the school as a principal. This being her first assignment as a principal she is very strict and expects the teachers to follow her dictum. Most of the teachers are finding difficulty to match with her leadership style. Invariable Mrs. Shike becomes the topic of discussion. Fiveteachers were selected by the managementof the school to be sent for a one day refresher course conducted by the state board at Mumbai. The school hired a local taxi for the occasion. The teachers were in a lighter mood and light discussions, leg pulling, cracking jokes, school politics, were the topic of the day and the time flied. On the return journey Reema took the initiative and decided to play antakshri. Reema, Bhavana, Tulsi, Alok and Yogesh(not the real name) all of them actively played and thoroughly enjoyed the return journey.

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Born in 1960 in a lower middle class family of five Chandrashekhar E. Potnis (CEP) spent his childhood lived in a small 100 sq. ft. room in Pune, India. Crunched and constrained, his regular sleeping place was below father‟s bed. Poor in education right from nursery days he would habitually invite scolding and spanking from his father. Entire school life went like that. He never participated in any events and never even raised hand to answer the questions a teacher would ask the whole class. Though continually forced to study by parents and teachers he would seldom do that. Consequently, exam results would be 40% to 50% year-on-year.

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Abstract: Aviation industry in India offers a huge recruitment market and is looking at various options to recruit the commercial pilots for different assignments. The massive demand for commercial pilots which is also partly due to big time consolidation in the civil aviation sector has fuelled attrition to a high level of 46 per cent as the pilots and cabin crew spot opportunities in growing demand by domestic as well as foreign airlines The process & prerequisites of becoming the commercial pilot is tedious, lengthy & stringent which is prerequisite to understand the recruitment problems faced by the Indian Aviation Industry. The working conditions of Commercials pilots are extremely stressful, thus the real challenge for the HR departments of commercial air carriers is to recruit these pilots who will stay with them for longer time. The present study aimed to find out various factors of recruitment. HR heads of jet airways, Kingfisher along with commercial pilots were interviewed regarding their recruitment policy in turn to retain the employees in the Aviation Sector. Case Study revealed five dimensions of recruitment as perceived by the HR heads and pilots, they were-. Encouraging & Employee-friendly Recruitment Policy, Impact of External Forces, Organizational Internal Factors, Employment Brand, and Organizational Growth & Self Advancement Opportunities of the recruitment.
Keywords:- Recruitment, Commercial Pilots, Indian Aviation Industry, Dimensions of Recruitment

[1]. Edwin B. Flippo (1979). Personnel Management, Publisher McGraw-Hill Companies
[2]. May, D.R. Gilson, R.L. and Harter, L.M. (2004) 'The psychological conditions of meaningfulness, safety and availability and the engagement of the human spirit at work',
[3]. Journal of Occupational and Organisational Psychology, Vol 77, pp11-37.
[4]. Parry, E. & Wilson, H.( 2009). Factors influencing the adoption of online Recruitment. Personnel Review, Vol. 38, No. 6, pp. 655-673.

Abstract: ―This research article aims to evaluate and analyse the performance of P.S.A. from the annual reports published by V.J.S. Bank Ltd. The period covered under the study is from the year 2001-02 to 2012-13. As the name itself indicates, it is a matter of great national priority. The PSA marches in the various directions; raising standard of living & strengthening the contribution of services to development process in the significant portion of the National Product & Development. The Government & R.B.I give guidelines regarding P.S.A. This Study intends to examine the Hypotheses which will act as a milestone to reach the stated objectives.

[1]. Indian Banking Today & Tomorrow (Magazine)
[2]. The Journal of Indian Institute of Bankers.
[3]. Annual Reports of V.J.S. Bank LTD.

Abstract: Jindal Steel and Power Limited(JSPL), one of the big-shots in Indian steel scenario ventured into Latin America in 2007 by winning a contract of iron-ore mining and integrated steel plant in Bolivia. The scene was jubilant for JSPL as it had the better of Lakshmi Mittal in the competition ofbagging the contract awarded by the Government of Bolivia. But soon things started falling apart. Several problems cropped up between the company and the government. First being the land allotment issue where the Bolivian government could not hand over the agreed area of land to JSPL for starting the work. Next being the gas supply which the government should have made available to the company after the signing of agreement but failed to provide the supply required for operating the plants. Adding fuel to the fire, JSPL did not make investments on-time citing infeasibility of operation due to unavailability of land and gas supply.These problems led to Bolivian government invoking the Bank Guarantee for the first time in 2010 alleging the losses in revenue that it has faced because of inactivity of JSPL. The trust was completely breached when the government invoked the Bank Guarantee for the second time in 2012. Soon after, Jindal announced that it no longer can continue the contract and decided to terminate it. The government retaliated by filing cases against Jindal's employees, arresting them and seizing their machinery assets on-site. Jindal exit from Bolivia. Though the government called for reconciliation talks, the talk did not happen as JSPL management feared that its diplomats would be arrested if they land in Bolivia. JSPL moved to ICC for arbitration and for recovering its assets and investment

[1]. Tsolakis, Andreas ―Crisis in Bolivia: Evo Morales, MAS and Elite Resistance to Change‖ Global Dialogue, 2008; 10, ABI/INFORM Complete
[2]. ―JSPL faces legal heat after Bolivia pull-out‖-Business Standard, July 25, 2012
[3]. ―JSPL resumes work on $2.1 bn project in Bolivia‖- Business Standard, August 20, 2012
[4]. Betwa Sharma ,―Jindal Steel will have to pay penalty: Bolivia‖, Business Standard, May 10,2012
[5]. ―JSPL pulls the plug on $2.1-bn Bolivian project‖, Business Standard, July 18, 2012
[6]. Jindal Steel and Power Limited- Annual reports 2007,2008
[7]. Jindal Steel and Power Limited-Press Release, June 9, 2012
[8]. ―JSPL scouting for mines in Mozambique‖, The Economic Times, Dec 5, 2012
[9]. Sudheer Pal Singh, ―Flight from Bolivia‖, Business Standard, August 11, 2012
[10]. Bolivia Oil and gas report,Q2-2010

Abstract: Mr. Sawanraj Asnani (Retail sotre owner,Patanjali Ayurveda,Indore ) is wondering why he is not getting enough products procured despite his regular follow ups with the patanjali distributor. He is frustrated by repeatedly telling his valuable customers that the products they require is out of stock for the last couple of weeks. There exist a great demand for the patanjali herbal and cosmetic products in the market and they are sold like a hot cake but still company doesn‟t care to create efficiency in production and supply chain (Exhibit-6). As he shared his feelings with the other retail shop owners and patanjali chikitsalya he came to know that they are also having the same problem. He him self has been using Patanjali products for the last couple of years and is among the highly satisfied consumers of these products specially the aloe vera gel and the tejas telam. This has inspired him to start his retail store.

[1]. TNN (2008), "Yoga heals Bollywood", available at http://articles.timesofindia.indiatimes.com/2008- 01-28/news-interviews/27778259_1_breathing-techniques-yoga-pranayama The Times of India (accessed 15 feb. 2013).
[2]. PTI (2007), " Swami Ramdev gives yoga tips to british lawmakers", available at http://articles.timesofindia.indiatimes.com /2007-07-18/ indians-abroad, Times of India, (accessed 20 feb. 2013).
[3]. PTI(2008), "Yoga guru Ramdev to set up massive centre in Houston", available at www.articles
.timesofindia. indiatimes.com / 2008-07-17/us/27915044_1_yoga-guru-yoga-camp-patanjaliyoga,Times of India, (Accessed 22 feb. 2013).
[4]. You tube (2009), "Swami Ramdev at M.D. Anderson Cancer Centre", available at www.youtube.com/watch?v=P-RgznbNVv4 (accessed at 12 march 2013).
[5]. You tube (2009), "Swami Ramdev promotes yoga at deoband gathering", available at www.youtube.com/watch?v=ZjNyRFKRQ18, Zee News. 3 November (accessed 22 feb.2013).
[6]. Srivastava K.Ritesh K ( 2011), " Satyagrahi Baba Ramdev", available at www.zeenews.india.com/home/satyagrahi-baba-ramdev_710304.html (accessed 3 march 2013).
[7]. "Who is baba ramdev the rise and rise of the yoga guru ", available at http://daily.bhaskar.com/article/NAT-IDP-who-is-baba-ramdev-the-rise-and-rise-of-the-yoga-guru- 2158058.html, (accessed 12 march 2013).
[8]. "Patanjali food and herbal Park-The largest food park in the world" available at http://www.myyog.com/news/138-health/204-Patanjali-Food-and-Herbal-Park---The-largest-foodpark-in-world.html (accessed 1.1.14 3.20 P.M.)
[9]. "bharat-swabhiman-andolan-baba-ramdev", available at.blogspot.com (accessed 12 march 2013).
[10]. "Yoga" available at awikipedia.org/wiki/Yoga (accessed 12 march 2013)

Abstract: It is a criminal offence to put children in awful work settings day, rejecting their right to have minimum education and snatching away their childhood. Some studies indicate that the money they make is so negligible it may not even add to the family's welfare. Many a times it happens that economic condition is so bad that has forced the parents to make their children into child-labourers. The case study will focus on the role played by Kailash Satyarthi in initiating to eradicate the child labour from industries. The case will also focus on the initiatives taken by him on educating children. It will also depict what kind of characteristics he is having as a leader and as a social entrepreneur.
Keywords: Child labour, Kailash Satyarthi, Human Rights

[1]. A transcript of an interview with Kailash Satyarthi discussing poverty and child labor and efforts to raise awareness and gather support for the elimination of the worst forms of child labor. This interview was shot in 2000.
[2]. This interview discussing the promise of Education for All was shot in 2000.
[3]. file:///H:/pro/Human%20Rights%20Award%20of%20the%20Friedrich-Ebert-Stiftung.htm
[4]. http://www.wallenberg.umich.edu/satyarthi.html
[5]. ICCLE - The International Center on Child Labor and Education
[6]. One man can make a difference, http://www.wallenberg.umich.edu/recipients.html
[7]. http://www.campaignforeducation.org/en/members/asia-pacific/view/184-india
[8]. http://www.kailashsatyarthi.net/speeches/301105.php
[9]. file:///H:/pro/Human%20Rights%20Award%20of%20the%20Friedrich-Ebert-Stiftung.htm
[10].http://www.fes.de/themen/menschenrechtspreis/en/mrp1999.php

Abstract: Whitefield emerged as an IT Hub in late 1990s and the initial impetus was provided with formulation of Karnataka Industrial Areas Development Board (KIADB) promoted the Export Promotion Industrial Park (EPIP) in 1994. Further, development of International Technology Park Bangalore (ITPB) catalyzed IT development in this micro-market. Sizeable IT/ITES population, availability of land and connectivity to other parts of the city are the primary reasons driving residential development in this micro-market further leading to speculative retail developments within the micro market. This study aims to explore the nature of relation and effect between market analysis and feasibility of establishing new shopping mall development in Whitefield. Different variables were identified for market analysis: location, demand, product mix and competitors. The study area consisted of approximately 16 square kilometers for analysis and primary survey. Basic mapping tool is used to understand and estimate the population, type of developments and land use which was based on primary study within the micro market. The study made a number of conclusions, most important of which is: there is a significant supply of organized retail space in Whitefield for a limited demand offering various product mixes.
Keywords:- Market analysis, Feasibility study, Retail feasibility, Mapping

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