IOSR-JBM   IES MCRC presents International Case Study Conference

Abstract: Cooper's, a small shop still run in a conventional way, selling chocolate fudge and other sweet products is an attraction for many people visiting the small town and hill station Lonavala between Mumbai and Pune in Maharashtra, India. What make this small store buzzing and have loyal customers are the unique fudge and its several varieties that are sold at Cooper's. The chocolate walnut fudge continues to be the most popular and hot selling product there. This small store with no branches or expansion has continued to be patronized by its loyal customers and remains the best fudge store in Lonavala since several decades.

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Abstract: Satyam Computer Services Ltd is an Indian IT services company based in Hyderabad, India. Tech Mahindra which was ranked #5 in India's software services firms and overall #161 in Fortune India 500 list for 2011, is a is a part of Mahindra Group conglomerate with headquartered at Pune, India. Tech Mahindra Limited is a leading global systems integrator and business transformation consulting organization, focused primarily on the telecommunications industry. Satyam unveiled its new brand identity Mahindra Satyam subsequent to its takeover by the Mahindra Group's IT arm on 13 April 2009. On June 24, 2013 Tech Mahindra and Mahindra Satyam merging process completed and the name of the parent company was retained for the merged entity with a new Logo and motto. Merger was delayed due to various disputes both in India and abroad. There were quite many problems in the areas of legal and judicial issues, diverse expertise of the merged entities and also the culture between two companies. All these problems were successfully handled by the companies even while working is virtually integrated companies before the High court clearance for the merger. After the merger various activities were involved to smooth out the procedures at the merged entity. This paper comprises of all such problems faced and solved at Tech Mahindra.

[1]. Tech Mahindra company report by Hem Securities
[2]. http://en.wikipedia.org/wiki/Tech_Mahindra
[3]. http://en.wikipedia.org/wiki/Satyam_scandal
[4].http://articles.economictimes.indiatimes.com/2013-06-26/news/40187424_1_satyam-merger-governmentmediated-auction-tech mahindra
[5]. http://articles.economictimes.indiatimes.com/2013-11-08/news/43822194_1_balance-sheet-tech-mahindradollar-denominated-growth
[6]. http://www.thehindu.com/business/Industry/185-swap-for-tech-mahindra-mahindra-satyammerger/article4849296.ece
[7].http://www.thehindubusinessline.com/industry-and-economy/info-tech/mergers-last-step-techm-integrateshr policies/article5038987.ece
[8]. http://www.cxotoday.com/story/techm-takes-innovative-approach-to-integrate-satyams-hr-policies/
[9]. http://www.indianexpress.com/news/tech-mahindra-completes-mahindra-satyam-merger-retains-ownname/1133552/
[10]. Times of India (Delhi) January 25, 2009 p 1

Abstract: - The Indian handicraft industry forms a major part of the rich cultural heritage of the country. It is an unorganized, decentralized, labour intensive cottage industry. Some of the strengths identified are availability of abundant & cheap labour in the country, use of local resources, low capital investment and unique craftsmanship in the manufacturing of products along with increasing appreciation by international consumers. Despite the strengths, the industry faces a number of problems in the country such as low literacy and education levels, lack of modern / technological skills & lack of adequate finance. The planning commission acknowledges the fact that the unorganized sector that constitutes about 93% of the workforce doesn't have a structured system to support acquiring or upgrading of skills. The 12th Five Year Plan's vision for the handicraft sector includes creation of globally competitive handicrafts and provision of sustainable livelihood opportunities to the artisans through innovative product designs, better product quality & use of technology while preserving traditional art. Various schemes have been designed and efforts have been taken to achieve this vision. How effective are these efforts, remains questionable. This case, through a secondary literary study presents the current situation of the handicraft sector and the artisans alike in order to facilitate analysis of problems and identification of developmental pathways.

[1]. (n.d.). Retrieved June 15, 2013, from http:// planningcommission.gov.in.
[2]. BCG, C. Y. (2009). India@75 - The people's agenda (National Vision Document). CII.
[3]. (2008). Eleventh Five Year Plan 2007-12. Planning Commission of India. New Delhi: Oxford University Press (ISBN-13:978-0-19-569650-9 ISBN-10: 0-19-569650-6).
[4]. Ernst&Young. (2012). Competitive study on Handicrafts Sector in China. Retrieved from website of Exports Council of India.
[5]. Ghosh, A. (2012). Triggering innovation and creativity in traditional handicraft sctors : An Indian perspective (ISSN 0973-936X). Management Insight , VIII (1), 2-5.
[6]. Ghouse, S. M. (2010). Indian Handicraft Industry: Problems and Strategies. International Journal of Management Research and Review (ISSN 2249-7196) , 2 (7), 4-7.
[7]. (2006). Handbook of Statistics and Indian Economy. Bombay: Reserve Bank of India.
[8]. Hashmi, S. K. (2012). Market for Indian Handicrafts. Excel Journal of Engineering Technology and Management Science (ISSN 2249-9032) , I (1), 6,7.
[9]. India, C. C. (2011). Craft Economics & Impact Study. Retrieved July 12, 2013, from www.craftscouncilofindia.org.
[10]. Jalal, D. S. (1991). Industrial Entrepreneurship in Small Scale Industires. Agra: Anmol Publications.

Abstract: The global population is expected to touch 8 billion by the year 2025 and cause an increase in food shortages, the world over. Aquaculture produce, is a source of cheap proteinous food, is employment generating and a good foreign exchange earner through exports, in addition to having a large domestic market. Goa has the ideal land topography, tidal amplitude and climate for aquaculture, however, only scientific aquaculture practices can avoid outbreak of diseases and environment damage, due to soil and water pollution. The objective of this study is to develop a suitable policy for estuarine aquaculture farms operating in Goa State.Data for this study has been collected from both primary and secondary sources.The potential contribution of aquaculture towards national and household food security, poverty alleviation and income generation (both local and foreign exchange) in many parts of the world has been well recognized. However, there is a considerable lack of knowledge, understanding and focus on the importance of managing health in rural, small-scale, resource-poor, subsistence- type aquaculture. Potential interventions by the authorities are needed to assist farmers to prevent and control disease outbreaks through better health management. There is an urgent need for development and implementation of appropriate national policies and regulatory frameworks that can significantly contribute to reducing the risks to poorer households involved in rural aquaculture. . Aquaculture has an impact on the environment right from the moment development of land is taken up for pond construction, its impact continues throughout the conduct of farm operations and even after aquaculture operations are discontinued. The SWOT analysis studies the benefits against the social and environmental costs of aquaculture. National Environment Engineering Research Institute, Nagpur (NEERI) scientists observed that organic contamination of Goan rivers was high and farms showed saline intrusion. They also observed that the coastal regulation zone (CRZ) was being violated by most aquaculture farms in Goa. The Apex Court has ordered that all prawn farms within the CRZ should be closed down. However, the Goa Government is not in agreement with this order of the Supreme Court, as about 1/3rd of Goan farms lie in CRZ designated areas.The NEERI report and Supreme Court directives on CRZ's seek to ensure that taking up aquaculture activities does not adversely impact the surrounding areas and society at large.
Index Terms: Aquaculture, estuarine regions, prawn

[1]. 1Wheaton, F, 1977, "Aquaculture‟, Aquaculture Engineering, John Willey & Sons Publications, New York, pp 21-23
[2]. 2Reddy, R P, Rao V V, Rao S R and Satesh T V R, 1996,‟ An Investigation on pollution aspects of the Buckingham Canal due to coastal aquaculture', Journal of Pollution Research, 15(2), pp 167-172
[3]. 3Rajagopalan, R & Surendra, L, 1996, "Protecting Local Communities, their resources and their environment: The case of shrimp aquaculture in South India', Voices of the Oceans, International Ocean Institute Operational Centre, IIT Madras, pp120-130
[4]. 4Dias, C & Castro, F, 1996, "Prawns culture: Farming from Goan waters', Mirror, O Heraldo newspaper, dated 15th December 1996, pp 2-3
[5]. 5Alvares, C, 2002, "Mangroves‟, Fish, Curry and Rice – A Source Book on Goa, its Ecology and Life-style, Revised Fourth edition, Published by Goa Foundation, G-8, Saint Britto‟s Apartments, Feira Alta, Mapusa, Goa-403507, pp 188-190
[6]. 6Rajagopalan, R & Surendra, L, 1996, "Protecting Local Communities, their resources and their environment: The case of shrimp aquaculture in South India', Voices of the Oceans, International Ocean Institute Operational Centre, IIT Madras, pp 120-130
[7]. 7Wafar, S, 1992, "Role of mangroves in brackish water fish culture', Biol. Educ.; 1992; pp 51-52
[8]. 8D‟Souza, J, 1997, "Prawn Farming : High returns, High damages', OHeraldo newspaper, dated 5th Feb, 1997, pp 4
[9]. 9Kumar, R., Rao, K and Rao, S, 1996, "Variations in the Pollution load of two water bodies in Guntur district – Algae as Bio-indicators‟, Indian Journal of Environment Protection, 16 (7), pp 534-536
[10]. 10Reddy, R P, Rao, V V , Rao, S R & Satesh, T V R, 1996, "An Investigation on pollution aspects of the Buckingham Canal due to coastal aquaculture', Journal of Pollution Research, 15(2), pp 167-172

Abstract: The alarm clock hasn't even gone off yet," Jeff Bezos,founder and chief executive of global ecommerce behemoth,Amazon, says of the US e-commerce market, about 20 years after it came about in that country. By that yardstick, the market in India isn't even a peck, considering only 11 per cent of the country's population uses the internet. But there are definite signs soon, Indian ecommerce, pegged at 47,349 crore in 2012 (including online travel bookings). According to a study by the Internet & Mobile Association of India and KPMG, would be a force that would take on physical retail head on, possibly forcing the closure of many brickand-mortar stores.

[1]. Duh, Rong-Ruey, Karim Jamal, and Shyam Sunder. 2001. ―Control and Assurance in ECommerce:
[2]. Privacy, Integrity and Security at eBay.‖ Working paper, Yale University.
[3]. Greif, Avner. 1989. ―Reputation and Coalitions in Medieval Trade: Evidence on the Maghribi Traders.‖
[4]. Journal of Economic History, 49: 857-82.
[5]. The Maghribi Traders' Coalition.‖ American Economic Review, 83: 525-548.
[6]. Houser, Daniel and John Wooders. 2000. ―Reputation in Auctions: Theory, and Evidence from eBay.‖
[7]. Working paper, University of Arizona.
[8]. Katkar, Rama and David Lucking-Reiley. 2001. ―Public versus Secret Reserve Prices in eBay Auctions:
[9]. Results from a Pokeman Field Experiment.‖ Working paper, University of Arizona.
[10]. Kollock, Peter. 1999. ―The Production of Trust in Online Markets,‖ in Advances in Group Processes, Vol 16, JAI Press, 99-123.

Abstract: The world is currently exploring the concept of sustainable development-an approach that will permit continuing improvements in the present quality of life and will lower the intensity of resource use, thereby leaving behind for future generations a fair stock of natural resources. It is a fundamental challenge for the humanity to ensure simultaneously an improved standard of living and better quality of environment. This demands to combine the elements of development and environment. This challenge can be met only through a paradigm shift in the process of planning and implementing of various development projects. Fast pace of urbanization has made this challenge all the more tough. For overcoming this challenge successfully we definitely need a local approach, with the participation from various stakeholders in the area. Such an approach to development cans surely further environmental sustainability in all areas.

[1]. Cedric, P (ed.) 1996, Sustainability, the environment and urbanization, Earthscan, London.
[2]. City Development Plan, TMC (www.thanecity.gov.in/uploadpdf/5-NURM-CDP-3-41345638666.pdf)
[3]. City Sanitation Plan , TMC (www.urbanindia.nic.in/programme/uwss/csp/draft_csp/thane_csp.pdf)
[4]. Environmental Status Report, TMC, 2012 (www.thanecity.gov.in/uploadpdf/ESR%202012%20English.pdf)
[5]. Government of India (2007), "Maharashtra Development Report‟, Planning Commission, GOI, Academic Foundation, New Delhi.
[6]. Gupta, A & Asher, MG 1998, Environment and the developing world: Principles, policies and management, John Wiley & sons Ltd, Chichester.
[7]. Kahneman, D, Knetsch, JL 1992, "Valuing public-goods - the purchase of moral satisfaction‟, Journal of environmental economics and management, vol. 22, No.1, pp. 57-70.
[8]. Kundu A., Bagchi S., and Kundu D. (1999), "Regional Distribution of Infrastructure and Basic Amenities in Urban India: Issues concerning Empowerment of Local Bodies‟, Economic and Political Weekly, vol -34, No 28, (July 10-16, 1999), pp 1893-1906.
[9]. Maiti, S & Agrawal,PK 2005, "Environmental Degradation in the context of growing Urbanisation: A focus on the metropolitan cities of India‟, Journal of human ecology, vol.17, no.4, pp. 277-287.
[10]. Ministry of Urban Development, Govt. of India, New Delhi (2001): "Good Urban Governance Campaign‟,-India (www.urbanindia.nic.in)

B came back to his office one afternoon and shut himself up in his cabin. His assistant knocked the door to inform him about some routine messages from clients for service maintenance of their equipments. He replied "get it done, Reema". He did not consider reema to be his subordinate but more of a colleague and a friend. He had encouraged her to complete her graduation when she had given up after her first attempt (TN HR). He had just returned from the field. It had been along hard day; he had three client meetings since morning. The first two were follow ups on the proposals submitted earlier (what are follow ups); the third was a new client meet. All the three visits on a hot may day had met with very limited success. The first one seemed likely to be lost to a competitor, the second one had postponed the buying decision in definitely due to internal reasons with promises of " If we buy, we buy from you only " and the third meeting turned out to be what is termed as " Chor bazaar" type.; meaning all competitors in shapes and sizes! What could be more depressing!

[1]. What is your suggestion for improvement of the marketing services? Is "showmanship" the only marketing solution or do you have further suggestions? Keep in mind the financial statement.
[2]. Should TQM be implemented in the operations or should the current policy of "selling be continued? Do you think the company can use J.I.T?
[3]. What should be the H.R strategy/ policy? What is your suggestion to stop the dishonesty of the employees? Should the firm completely outsource?
[4]. Can you help to financially reengineer the structure?

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Books:
[1]. S. K. Bhatia, Business Ethics and Global Values, Deep & Deep Publications Pvt. Ltd., New Delhi, 2008.
[2]. Heinz Weihrich, Harold Koontz, Management – A Global Perspective, Mc Gra Hill, International editions, New York, pg. no. 57-80, 1993.
[3]. Andrew Crane & Dirk Matten, Business Ethics, Oxford University Press, Pg.No. 46-82, 2010.
[4]. Wood, D.J. , Towards improving corporate social performance (Business Horizons, Vol. 34 No. 4, World Business Council for Sustainable Development 1991) pp. 66-73
Websites:
[1]. http://www.ficci.com
[2]. www.financialexpress.com
[3]. www.tata.com
[4]. www.tatamotors.com/sustainability/CSR-10/content.php
[5]. www.pluggd.in/india
[6]. www.new-cademy.ac.uk/research/businesscommunity/unvpages/..../telco.pdf
[7]. www.iosrjournals.org
[8]. www.tata.com

Abstract: ―The Indian banking sector is a backbone of the Indian economy therefore it should be supervised more closely than any other business unit. Indian banking sector widely includes co-operative, commercial, nationalized, private and international banks in its fold. In a present study an attempt is made to evaluate the financial performance of the only scheduled Urban Co-operative Bank in Surat City namely Surat People Cooperative Bank using a CAMEL model. CAMEL model is basically an approach widely used to measure the performance of banking unit in and outside India. This model measures the performance of financial institution especially banks, from all the important parameter like Capital Adequacy, Assets Quality, Management Efficiency, Earning Quality and Liquidity. The study is based on secondary data drawn from the annual reports of Surat Peoples Co-operative Bank. For the purpose of evaluation the data of 10 years are analyzed by calculating 28 ratios related to CAMEL Model. Statistical tools like average, standard deviation and coefficient of variation is also calculated. It is found out that overall state of capital adequacy of SPCB was satisfactory. As far as loan portfolio is concern, the overall state of assets quality was also good. The management efficiency was also satisfactory. Overall earning capacity of the bank was not bad but the overall state of liquidity was not satisfactory.
Key Words: Scheduled Urban Co-operative Banks, financial performance, Camel Model, Surat Peoples Cooperative Bank.

[1] Dr. K.V.S.N Jawahar Babu, (July-Aug 2012) Performance Evaluation of Urban Co-operative Banks In India, IOSR Journal of Business and Management, Vol.1, Issue 5, pp.28-30.
[2] Dr. Ramchandram & Siva Shanmugam (2012) made a research paper entitled " An Empirical Study on Financial Performance of Selected Scheduled Urban Co-operative Banks in India", Assian Journal of Research in Banking and Finance, Volume 2, Issue 5, pp. 1-24
[3] Dr. Redddy K Sriharsha (feb 2012), "Relative Performance of Commercial Banks in India using Camel Approach, The International Journal‟s Research Journal of Economics & Business Studies, vol.1, Number 4.
[4] Kabir Md.Anwarul and Dey Suman (sept 2012), "Performance analysis through CAMEL Rating: A Comparative study of selected Private Commercial Banks in Bangladesh", Journal of Politics & Governance, Vol.1, No. 2/3, pp. 16-25, September 2012.
[5] Lakhtaria Nilesh J. (April 2013), "A Comparative study of the selected Public Sector banks through CAMEL Model", Indian Journal of Research, Vol.2, Issue 4, April 2013.
[6] R. Alton Gilbert, Andrew P Meyer and Mark D Vaughan, "The Role of CAMEL Doengrade Model in Bank Surveillance", The federal Reserve Bank of St.Louis, working Paper 2000-021A.
[7] Prof. Dr. Mohi-ud-Din Sangmi and Dr. Tabassum Nazir, (2010) Pak. J. Commer. Soc. Sci. Vol. 4 (1), 40-55.
[8] Salija R, Sharma S and Dr. Lal R, "Impact of Merger on Financial Performanc of Bank – a case study of HDFC bank", Internation Journal of Research in Finance and Marketing, Vol. 2, Issue 2, Feb 2012.
[9] Shar Amir Hussain, Shah Muneer Ali, Jamali Hajan (Feb 2010), "Performance evaluation of pre and post nationalization of the banking sector in Pakistan: An application of CAMEL model, African Journal of Business Management, Vol. 5(3), pp. 747-761.

Abstract: It is necessary that people join an organization with an open of mind of learning and doing work conscientiously; exhibiting organisational behavior right from start till they remain with the organisation. Only then, they should think of their other growth components. At the same time it is important that the organisations also take care of its people over a period of time understanding their position and performance from time to time. When disparities exist among the people of the same rank then it becomes difficult for people to continue if they are highly competitive and growth conscious. Often there are a few people who work wholeheartedly and being instrumental bring about many changes and improvements; which needs to be appreciated, recognized and rewarded appropriately. This is one of the ways of keeping people happy and satisfied. Everyone does the work but not everyone performs. Most of the people in organisations work routinely and aimlessly and yet expect growth. In such cases, the extraordinary should be considered for something extra and their efforts should be appreciated on a common platform. I think if care is taken good employees can consistently go to prove themselves and in due course become organisational citizens; not mere performers. This can further lead to organisational growth and sustainability. There are definitely different ways looking at things. But for people certain initiatives need to be deliberated. So let us get to understand what those initiatives could be

[1] What kind of journey did Mr. Adrian undergo?
[2] How was he instrumental to the organization?
[3] Why had he to resign when he was appreciated by all?
[4] What suggestions would you make to the organization?
[5] Describe the personality of Mr. Adrian.

Abstract: According to The Chartered Institute of Marketing (CIM), Marketing is the management process ofidentifying, anticipating and satisfyingthe customer requirements profitably. From the definitionwe infer that the success of marketing depends upon proper identification and anticipationof the customer demands. The question now arises, as to how do we do this? There are various ways of identifying and anticipating the customer demand. In the present study,the author has made an attempt to understand it through the study of role played by Social Networking Sites in deciding the fate of politicians in the recently held Assembly elections - 2013.The research is based on secondary data drawn from sources such as books, statistics available in different websites and visiting different Social Networking Sites (SNSs)including the most popular ones like Facebook and Twitter.Study of different Social Networking Sites led to the understanding that in the present information era, SNSs have become the most efficient and effective ways to marketing. Their speed and reach is beyond the comprehension of contemporary thinkers. Are the SNSs going to take the marketing techniques scale new heights? Those who take the first leap will get the first mover advantage and the laggards will be sooner or later out of business.
Key Words: Marketing,Social Networking Sites, Likes&Shares, Ps of Marketing, Communication

[1] Danah M. Boyd, Nicole B. Ellison (2007), " Social network sites: Definition, history, and scholarship," Journal of Computer-Mediated Communication (RSS)(pg. 211)doi: 10.1111/j.1083-6101.2007.00393.x
[2] Harris, J. and Gupta, P.(2008) "You should buy this one!" The influence of online recommendations on product attitudes and choice confidence," Int. J. Electronic Marketing and Retailing, Vol.2, No.2, PP.176-189.
[3] Norman, A.T. & Russell, C.A. (2006). The pass-along effect: investigating word of- mouth effects on online survey procedures. Journal of Computer-Mediated Communication, 11(4). Available online at: http://jcmc.indiana.edu/vol11/issue4/ norman.html (accessed on December 13, 2009).
[4] Thorson, K.S. & Rodgers, S. (2006) Relationships between blogs as eWOM and interactivity, perceived interactivity, and parasocial interaction. Journal of Interactive Advertising, 6(2). Available online at: http://www.jiad.org/article79.
[5] Sun, T., Youn, S., Wu, G. &Kuntaraporn, M. (2006). Online word-of-mouth (or mouse): an exploration of its antecedents and consequences. Journal of Computer- Mediated Communication, 11(4). Available online at: http://jcmc.indiana.edu/ vol11/issue4/sun.html (accessed 18th Jan 2013).

Abstract: In a highly competitive economy, which our country experience as on today, work force downsizing becomes unavoidable many a times, to many industrial units. While those who were given pink slip get griped with emotional, financial and psychological pressure; the survivors of layoff suffer no less than their seen off counterparts. There may not be actual increase in work over load, but a psychological effect of this perception would result in de-motivation, low productivity, and absenteeism and employee turnover. This problems confronted by layoff survivors shall have a consequent effect on their Work Life Balance (WLB).In this case study, an attempt is made to understand possible effect on WLB of layoff survivors in a textile industry viz., JBF Industries Limited, UT of Dadra and Nagar Haveli.

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Abstract: The Drug Treatment Courts of Jamaica began operating in 2001 as an initiative to combat the high incidence of crime committed in Jamaica by persons under the influence of Drugs. This Court originated from the passage of the Drug Court (Treatment and Rehabilitation of Offenders) Act, 2001. The Drug Courts are physically located on the Corporate Area Resident Magistrate Court Building and the St. James Resident Magistrate Court buildings. There are also two (2) Drug Treatment Centres that work in conjunction with the Drug Treatment Courts of Jamaica. Those centres are located at Maxfield Park Health Centre (Corporate Area) and the Cornwall Regional Hospital (St. James). The mandate of the Courts was to reduce the incidences of drug use and dependence by persons whose criminal activities are found to be linked to such dependence, to reduce the level of criminal activities that result from drug abuse and to provide such assistance to those needy persons; which would enable them to function as law abiding citizens. The courts were designed to apply the Principles of Therapeutic Jurisprudence by offering an alternative to incarceration which reverses the priority of the Courts and focuses on rehabilitation as an option to incarceration; with its goal being, to break the vicious cycle of drug addiction and to reduce recidivism with an aim to promote social stability within the Jamaican society (JacksonHaisley, n.d.)

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