IOSR-JBM   National Conference on "Innovative Business Practices in Technological Era"

Abstract: The Project Entitled "A Study On Customer Satisfaction Towards Samsung Mobile Phone In Erode City" Is Carried Out With An Objective To Determine The Consumer Preference And Satisfaction. The Primary Objective Of This Study Is To Find Out The Consumer Preference And Satisfaction Towards Laptops With Special Reference To Erode. After Collecting The Data From The Respondents It Was Analyzing Using Simple Percentage Method For Analyzing The Collected Data.

 Marketing Management, V.S.Ramanathan & S.Ramakumar) Himalaya Publishers
 Kothari C.R. Research Methodology
Web Sites Reffered
 Www.Samsungmodelimage.Com
 Www.Samsung.Co.In
 Www.Samsungonlineproject.Com

Abstract: To study on customer purchase behavior towards mobile phone.Customer buying is not mere transfer of item from seller to buyer. Consumer wants buying to become a happy affair. They would like to see, touch and feel the commodities that they buy. Understanding this psychology for the consumer many organizations have come to make purchase of happy affair.The present study is conducted in Erode city and it is decided to consider different mobile phones' like Nokia, Sony Ericsson, Samsung, HTC and Micromax. This study helps to know the factors which influencing the consumer to purchase Mobile Phones.This study helps to know the buying behavior of the consumer while choosing Mobile Phones.This study also helps to know the consumers satisfaction level towards different branded mobile phones.This research study also helps to know the reason for the dissatisfaction of the consumer.The consumer buying a variety of mobile phones which satisfy his wants and they are always influenced by his purchasing activities by some considerations which lead him to select a particular brand or a particular store in preferred to others. Consumers mostly preferred Nokia mobile phones. From this study I have gained lot of practical exposure about consumer buying behaviour towards mobile phones. Key-Word: Training, Development, Knowledge.

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Abstract: The project entitled "a study on customer satisfaction towards Airtel in dharampuri district" is carried out with an objective to determine the consumer preference and satisfaction. The primary objective of this study is to find out the consumer preference and satisfaction towards laptops with special reference to dharampuri. For distribution of questionnaire to the consumer convenience sampling method was used to select the customer and the survey was taken among those selected users. After collecting the data from the respondents it was analyzing using simple percentage method for analyzing the collected data

[1 Kothari. C.R (2004): "Research Methodology Methods & Techniques‟, New Age International Publishers, New Delhi, 2nd Edition.
2 Richard I. Levin, David S. Rubin (2004): "Statistics for Management‟, Prentice Hall of India Private Limited, New Delhi, 7th Edition.

Abstract: The research covers analysis of banking industry with special reference to karur vysya bank, karur. Banking industry is one of the leading and dominative industries in India. The demand of bank product is increases the performance of banking industry has been playing significant role of our economic growth. It is one of the industries, which helps to our economic development under these ground this topic has selected

www.kvb.co.in

www.google.com/m/search/customer satisfaction//

www.google.com/m/research design//

Abstract: This study was conducted to the overall job satisfaction of college faculty. A well-structured questionnaire based on job study about satisfaction index was applied to obtain required data from job satisfaction of college faculty. To study relationship of faculty with other.100 faculty members from participated in the survey the majority of the respondents was female, M.Phil, 20-30 years of age, single and had job experience of 3-5 years. The simple percentage analysis and chi-square was applied to find out the underlying variance among the variables. The analysis has found five new components of the job satisfaction. The results showed that overall job satisfaction among the college faculty members was neutral. The satisfied with the superior and colleagues and management and improve the satisfaction level. The researchers and scholars may conduct further studies on the factors identified through factor analysis.

1. Herzberg, F., Mausner, B., & Snyderman, B. B. (1959) The motivation to work. New York: John Wiley & Sons.

2. Herzberg, F. (1966) Work and the nature of man. New York: The World Publishing Company.

Abstract: The research has been conducted to know the peoples expectation and satisfaction Towards Ponds Skin Care Product. The difficulties faced by the customers with regard to skin care products availability and quality were also inquired into and there by their overall satisfaction level was studied. This is a descriptive research and mainly primary data is used for the purpose of data collection from 50 respondents through questionnaire. It was undertaken to determine the customer opinion and behavior of customers, price, quality, brand name are included in the study. Satisfaction level on ponds skin care products. Spss package program was used to analyze the data. The analyze of data was done by using the statistical tools like percentage analysis, chi-square and accordingly certain suggestions and recommendations have been given for improving the sales of ponds skin care products.

[www.marketingprinciples.com

Abstract: The main aim of the study is to analyze the job satisfaction. It involves in development of a group of potential qualified employees in the organization. This purpose the study carried out among the employees of srijayavilas mills. ltd., The objectives of the study is to find whether there exists any relationship between the satisfaction and involvement of employees. The unit of analysis is the employees of srijayavilas mills. ltd. The primary data is collected through a structured questionnaire with the available data. The data is analyzed and interpreted with like percentage analysis method& ci-square test. Based on findings suitable recommendation and suggestions has been made.

1. C.R Kothari (1990), Research Methodology, Second revised – edition, New Age international (P) Limited,Publishers, New Delhi

2. C.B. Memorial (1993), Personnel Management.Eleventh– edition, Himalayan Publications.

3. Levin Richard, David S. Rubin (2002), Statistics for Management, Seventh – edition, Prentice Hall of India Pvt.Ltd., New Delhi.

4. J erald Greenberg – A. Baron Robert (2003), Behavior in Organizations, Seventh – edition, Prentice Hall ofIndia Pvt. Ltd., New Delhi.

5. P. Robbins Stephin (2003), Organizational Behavior, Ninth – edition, Pearson Education ltd.

Abstract: The main aim of the study is to analyze the stress management. It involves in development of a group of potential qualified employees in the organization. This purpose the study carried out among the employees of AHILL APPARELS (P) Ltd. The objective of the study is to find whether there exists any relationship between the satisfaction and involvement of employees.

[1]. Allen Elkin, forward by Paul J. Rosch, M.D., Stress Management for dummies". Published by IDG book Indian (p) Ltd.
[2]. David a Decenzo& Stephan P. Robbins, "FUNDAMENTAL OF HUMAN RESOURCE MANAGEMENT", Published by, Replika press (p) Ltd., India.
[3]. MeenaHariharen&RadhanathRath, "COPING WITH LIFE STRESS", published by SAGE Los Angles, London.

Abstract: This study is to know about the "factor responsible for women entrepreneur special reference to tirupur district‟. It also helps to know about the women entrepreneurs. The source of data is collected from women entrepreneur. The sample size is 50 and time constraint is the major problem in the study. The tool used for analysis and interpretation is simple percentage analysis. Both open end and close end questions are used in the questionnaire. From the analysis of the study it is found that most of the women entrepreneur made start the own business for support from family.

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Abstract: The project entitled "a study on customer satisfaction towards Samsung TV in Salem district" is carried out with an objective to determine the consumer preference and satisfaction. The primary objective of this study is to find out the consumer preference and satisfaction towards laptops with special reference to Salem. The secondary data was collected from related websites, books. The survey was conducted to 100 respondents by using direct questionnaire method. For distribution of questionnaire to the consumer convenience sampling method was used to select the customer and the survey was taken among those selected users. After collecting the data from the respondents it was analyzing using simple percentage method for analyzing the collected data.

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Abstract: The project work entitled "A STUDY ON ANALYSIS OF STRESS MANAGEMENT AMONG EXECUTIVES IN ASHOK LEYLAND",ENNORE, CHENNAI carried out by the researcher to know attitudes, skills and knowledge. To achieve the objective of a research, the primary data was collected with the help of questionnaire. Responses were gathered from the execuitves of ashokLeyland, ennore. A descriptive study was conducted among these sample size of 90 were chosen for the purpose of study through a structured questionnaire. The collected data was analyzed with the help of simple statistical tools, such as percentage analysis, chi – square analysis and H – test.

[1]. K.Aswathappa( 2006 ), Human resource and Personnel Management , TATA McGraw - Hill Publishing company limited, New Delhi.
[2]. P.G. Aquinas ( 2006 ), Human resource management (Principle and Practice) UBS Publishers Distributors private limited, New Delhi.
Websites:-
 www.ashokleyland.com
 www.Google search.com
 www.Wikipedia.com
 www.Humanresources.com

Abstract: The present study is based on the awareness of Sony DVD among the customers. A sample survey of 100 respondents was undertaken to find out the awareness of Sony DVD in Madurai city. The study mainly concentrated on general price level, quality about products, overall satisfaction about Sony DVD in, general awareness, and consumer preferences of Sony DVD.

www.Sonyworld.com

Abstract: The main aim of the study is to analyze the job satisfaction. It involves in development of a group of potential qualified employees in the organization.Forthis purpose the study carried out among the employees of ATLAS EXPORT ENTERPRISES., The objectives of the study is to find whether there exists any relationship between the satisfaction and involvement of employees. The unit of analysis is the employees ATLAS EXPORT ENTERPRISES. The primary data is collected through a structured questionnaire with the available data.

[1]. "Human resource management",decenzo and robbing, wiley- sisth edition (2001
[2]. Research methods for business" –a skill building, umasekaran-fourth edition
[3]. "Research methodology"- c.r.kothariwishvaprakashan,newdelhi (2001)
[4]. C.B. Memorial (1993), Personnel Management.Eleventh– edition, Himalayan Publications.
[5]. Levin Richard, David S. Rubin (2002), Statistics for Management, Seventh – edition, Prentice Hall of India Pvt.

Abstract:The source of data is collected from vkc chapel. The sample size is 100 and time constraint is the major problem in the study. The tool used for analysis and interpretation is simple percentage analysis. Both open end and close end questions are used in the questionnaire.To study the customer satisfaction of the vkc.To study the how many members prefer the vkc. To give suggestion regarding the improvement of the vkcproduct.This methodology explain about the overall objective research design, data collection method, sampling procedure, construction of questionnaire tools of analysis. Data constitute the foundation at statistical analyze and interpretation, the first important step in the project work is to obtain data collection by the primary method.I am confident to say that the study gave an opportunity to analyze various factors regarding customer satisfaction. The sample size is very low so it is very difficult concluding it by saying that it is the view of whole population.So the research is useful to know about customer satisfaction on VKC product.The researcher found that the image about of vkc product is very high. The proper image building advertisementThe customers perceive the price and quality of vkc is very good satisfaction.The customers like a price, offers, quality, and value added service is the fulfillment the vkc.And good standard of the vkc.