IOSR-JBM   New Dimensions in Business and Management Research

Abstract: The number of mobile user increased over the year but some factors create a boundary in acceptance of mobile advertisement. A theoretical model developed to observe the factors that influence on the acceptance of mobile advertisement model. This study will remove the hurdles and create a new opportunity for the marketers in e-marketing. Data collected by questionnaire from the 151 respondent of the Bahawalpur, Pakistan. All ensured to be mobile users. The study concludes that permission and attitude have positive influence on acceptance of mobile advertisement. Trust and perceived control directly related to permission. In our results, frequency has no effect on attitude of acceptance but overall motives have strong positive effect on attitude of acceptance. Motives are categorized into entertainment, fashion, escape, affection, low cost and coordination but our findings show entertainment, fashion, and affection have no impact on motives of using sms as well as escape, low cost and coordination have strong positive impact on motives. At last, we see attitude of acceptance have positive significant influence on permission. With respect to limitations, sample size is very short, only regression analysis used in research and only some factors of motives concluded in research. Longitudinal study will conduct to give significant results of attitude of acceptance; this study will conduct in multi culture society.

Keywords: Acceptance of mobile advertisement, Affecting factor of motives, Attitude toward acceptance, E-marketing, Trust influence permission.

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Abstract: To be a leading company, it is a massive task to build brand loyalty. Brand is the only word that differentiates the goods and services from the other ones. Therefore, the dominated companies spend a lot on the brand to make it unique in order to develop the brand loyalty. Brand loyalty can be created by the numerous ways and strategies but most convenient ones are how much you fulfill your promises in the light of brand credibility and so on service quality is how much strong. If the customer is satisfied then it will show its loyalty towards brand and if not then it shift the intention towards other brand in term of brand switching. This study measures brand loyalty of banking clients of Bahawalpur in Pakistan. A field survey was conducted in Islamia University of Bahawalpur. The study was conducted by 200 respondents, analysis were conducted by mean of exploratory and confirmatory factor, for checking the data and common method variance. For checking the relationship regression analysis were done. The results were quite significant. Findings indicate that bank has performed satisfactorily in presenting a desired image of the target market. Hence, future researchers in the area should be kept in mind that product involvement and brand loyalty are not universal constructs; they should examine within specific consumers and product parameters.

Keywords: Brand Loyalty, Brand Credibility, Brand Switching, Service Quality and Customer Satisfaction

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Abstract: In recent days, the companies are extensively using technology for their promotion and advertising activities like mobile advertisement. This study aims to explore the factors that affect mobile advertisement and its build up a conceptual model to inspect the influence of three preceding factors (gender, personal trust, and attitude) on customer willingness to participate in permission-based mobile advertisement. Data is collected from 150 respondents through self administered questionnaires. The usable questionnaires were entered in the SPSS for regression analysis. Results of the study show that personal trust and attitude towards SMS advertisement significantly affect Permission. The study did not find any relationship between gender and permission. The results indicate the relative importance of two preceding factors of personal trust and attitude towards SMS advertisement. These factors influence the willingness of the consumers in giving their permission to different companies to send mobile advertisement messages.

KEYWORDS- Attitude toward SMS advertisement, Gender, Permission, personal trust

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Abstract: The main objective of this research report is to find the crucial problems, faced by the employees while working in organizations and find the ways how we make our employees loyal with their organization. The purpose of this research is to elaborate the key factors which are useful for the satisfaction of the employees i.e. workplace environment, reward and recognition, training and development and team work. These factors help to make the policies effective and through this effectiveness, efficiency takes place in the management process. This research paper is based on theoretical considerations, a model was proposed linking the employee job satisfaction (EJS) constructs. The survey was conducted in 2012 and covered 200 employees within the territory of Punjab in Pakistan. Through this survey we find a strong positive relationship between team work and all other factors..

Keywords: Employee job satisfaction, workplace environment, Reward and Recognition, Teamwork, Training and development

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Abstract: Instead of all efforts of the companies, the demand for counterfeit products is rapidly increasing. Consumer is the most important asset for the success of any organization. Knowing and understanding the consumer is the challenging aspect for any organization increasing demand for the counterfeit make more worthwhile than ever before. Why people buy counterfeit and what will be the impact in future. The purpose behind this research is to develop a sense about counterfeit mobile (CMP) phenomena, that through what factors it's expanding in Pakistanis purchasing behavior. Data was collected from 150 peoples through questionnaires. We performed factor analysis and structural model to test the measurement and structural models. The finding indicated that, price personal gratification, previous experience and social influence are the factors those positively affects consumer attitude towards purchasing CMP. Brand images and other factors that directly influence consumer purchase intension towards CMP. Limitation of this paper is that the respondents were more qualified than population. Through this research, the genuine mobile phone producers can enhance their target consumer attitude toward their own products by focusing those all variables that influence consumer purchasing behavior towards CMP. In this paper the study was focused on a single phenomena of counterfeiting, CMP. In a country where people use cell phones more than others third world countries.

Keywords: Counterfeit, purchasing intentions, consumer attitude, counterfeit mobile phone, Pakistan

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Abstract: The idea of turnover intention has to become one of the most significant topics in almost every multinational organizations and government sectors. This article information on an examination of the variables with the intention of might be analytical of intentions to go away a work, also tests a reproduction to include independent variables. A sum of 175 government permanent and contract employees, banks and others completed questionnaires measuring assurance to the association for which they worked, job satisfy action, self-esteem, trust, employee commitment in the job and their meaning to give up. Regression study was used to analysis the relations hypothesized in the form. These actions might help out in maintaining also rising profession agreement as well as assurance to the association. Research type Research paper

Key words: Employee Turnover, Job satisfaction, Job performance, Organizational commitment, Turnover intention, Trust,

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Abstract: The importance of our research work is for marketing and advertising concerns that how they can make their advertisement more effective and efficient. It also gives direction for marketing managers and advertisers for the application of appeals in their ads. TV ads attitude is made by using different appeals and celebrity expert roles and this remains very effective for marketing strategies. People take interest and spend time to watch such type of ads which give information about product's features, specifications. We investigated the role of emotional and rational appeal in Television advertising attitude and we also detected that how the efficiently celebrity or any professional expert can be used in TV ads. Research showed the practical importance of rational appeal in TV ads and how people respond towards such appealing attitude of ads. The data was collected from the students and scholars of "The Islamia University Of Bahawalpur, Punjab, Pakistan. The briefing was given to the respondents before collection of the data by depicting the picture of cellular companies' ads and mobile phone making companies' advertisements, how they make their advertisements attractive and create arousal and intense desire for having their product and packages.

Key Words: Rational Appeal, Emotional Appeal, celebrity & expert, advertising attitude.

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Abstract: Importance of this study is that it gives a wide view to the young consumers that why the use of the counterfeited products is more against the humanity as just going for the cheap prices and less expansive products we usually forget that how badly it hurts the one who actually made that product and the new idea. Thus, the counterfeited products should be avoided not just for others but for humanity purpose. The aim of this study is to provide the basic and relevant factors that actually effect and increases the purchase intention of consumers towards the counterfeited products overall the globe, and how these factors can be avoided through the knowledge provided by this research paper. The method used in this research is the survey questionnaire, sample of 150 people was taken who were students and employees and house wives etc. the survey was analyzed through ANOVA and coefficient of the samples. Findings of the study were that all the relationships were found to be positive among the variables. Where brand image, consumer attitude and the product involvement were independent variables and the purchase intention towards the counterfeits was the dependent variables and all the relations were positive among all the variables.

Key Words: Purchase intention, Product involvement, Brand image, Consumer attitude, Counterfeit products.

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Abstract: There is agreement in the literature that attitude play pivotal role in achievements and performance in mathematics. Moreover, mathematical skills are necessary in order to complete undergraduate program of business studies. Specially, students who are having major marketing, accounting and finance subjects cannot complete degree without possessing some mathematical skills and knowledge. The aim of this study is to investigate the relationship between gender, marks obtained in mathematics and overall CGPA in previous semesters, with students' attitude towards business mathematics. This empirical study is done through 18 items of attitude for business mathematics and demographic information of respondents and survey information is collected from 108 students of department of management sciences, The Islamia University of Bahawalpur. All the respondents have already passed out business mathematics course. In order to find out results descriptive statistics, ANOVA, and regression analysis employed. Results indicate that gender is not having significant impact on attitude for mathematics, male are slightly better than female. Higher achievements and grades increase the likeness of this subject. Surprisingly, students with higher CGPA are negatively inclined toward this course. On the average, students' performance in mathematics remains below part compared to other subjects results. There is importance for the universities and business schools to know that failure and lower inclination toward mathematics due to little achievements and inadequate exposure of this subject. At entry level, these institutions should ensure that students have necessary mathematical abilities and skills.

Key Words: Attitude, affect, cognition, mathematics, gender, CGPA, obtained marks, learning

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Abstract: Entrepreneurship is very constructive tonic for economic and social development of a country. Intention of youth is strong predictor for future entrepreneurial career. In Pakistan, youth is having moderate entrepreneurial intention. Consequently, the main aim of this study is to investigate barriers and hurdles in choosing entrepreneurship. Using data from 114 undergraduates and graduates of management sciences and getting response with 21 items on Likert scale. Data analysis is mainly executed through descriptive statistics, T test, correlation, Cronbach Alpha, and component factor analysis. The findings suggest that lack of skills, lack of assistance, lack of capital, lack of awareness, and fear of future are major hurdles to starting a business. This study suggests that Government, Nonprofit organizations, Universities and other influential institutions and sectors should endeavor for providing better training, skills and knowledge as well as good environment to feel some comfort in launching a new business.

Key Words: Barriers, Capital, Skills, Family, Economic, Entrepreneurship

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Abstract: The purpose of this paper is to investigate factors that lead towards failures of SMEs. These factors come from external as well as internal sources of these firms. After analyzing all these factors, study will purpose some recommendations in order to reduce this high failure rate. This study is qualitative in nature; with the help of some extensive literature, this study has conducted. Findings pointed out those most important factors of business failures are financial management and accounts management, marketing management, production and operation management, and human resource management. The study recommended that there should be proper training, knowledge, and information facilitation and institutes arranged in order to enable these firms to reduce this higher failure rate. If, these recommendations are appropriately applied, then it will be easier to achieve higher rate of success.

Key Words: High failure rate, finance, marketing, human resource, production and operation

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Abstract: The main objective of this paper is to determine the impact of working capital management on firm's performance in progressing market such as Karachi stock exchange. In this paper we utilized different variables for the analysis of working capital management and firm performance in KSE for a sample of 22 firms of chemical sector for the period of 6 years from 2005-2010. The variables that were used in this study for the measurement of working capital management are number of days receivables, number of days inventory and the Size, Leverage, Inventories, Equity, Sales, and GDP are the control variables. The dependent variable that is used in this study for the measurement of the firm performance is Return on Asset. The size of firm is positively affected by the firm profitability. The firms whose profits are higher, these firms are not interested in managing working capital and firm performance. The result from this study shows that there is negative relationship between the working capital and firm performance. The relationship between the size and profitability is positive. If the size of the firm is increased or decreased then the profitability increased or decreased respectively. Moreover, there are negative relationship between the profitability and the debt utilized by firms that support to pecking order theory.

Keywords: Working Capital Management, Equity, GDP, Chemical Sector, KSE-100

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Abstract: Today we are living in age of Information technology, where we use Internet for different purposes of daily life. Young people including Teenagers are one of the fastest growing internet users around the world. Teenage children in urban Pakistan households are influenced by internet and have positive impact in family purchase decisions. The primary purpose of this paper is to investigate empirically the impact of the Internet on Teenage Children's Role in Purchase Decisions in Pakistan. To accommodate this purpose, survey method is used to collect data from different respondents of the study. Data is collected from 300 Teenage students of Islamabad, who are internet users and belong to a specific social class. According to the results of the study, teenagers are good users of internet; they find products of their choice on internet and influence their family purchase decisions. But, there is gap of understanding between parents and children on information gathering on internet and co-view in family purchases decisions. The current study is useful for researchers, businesses operating online and for all those who have any concern with online purchasing or selling. Paper Type Research Paper

Keywords :Internet, Teenagers, Family, Purchase Decisions, Pakistan

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