IOSR-JBM   Volume-15 ~ Issue-6 ~ Jan-Feb-2014

Paper Type	:	Research Paper
Title	:	Commodity future market and New Initiatives taken the Forward market commission in India to regularize and popularize Commodity future market among the potential investors – A Descriptive Study
Country	:	India
Authors	:	Mr. P. Periasamy, Dr. R. Satish
	:	10.9790/487X-1560109

Abstract: Being the regulatory body of Commodity market ,the Forward Market Commission has not taken any steps to create awareness among the public since liberalization . After More than a decade of introduction of a Commodity Derivative market in India , FMC has taken some constructive steps to open themselves to the general public with regard to regulation, system of operation , players of the market, FMC's Organizational Chart and major initiations taken by the government and commission. This paper is attempt to take the initiatives taken by the central government and and FMC to the common public and better understanding of the operation of FMC towards Commodity Derivative Market in India after Liberalization.

Keywords: Forward Market Commission, Commodity Derivative Market.

[1] FMC (2010) Market Review, Forward Markets Commission, www.fmc.gov.in GoI,
[2] Ministry of Civil Supplies (1980): Report of the Committee on Forward Markets,(Chairman: A M Khusro),
[3] DelhiHodrick, Robert, and Edward C. Prescott (1997), "Postwar U.S. Business Cycles: AnEmpiricalInvestigation,"Journal of Money, Credit, and Banking Kabra Kamal Nayan (2007) Commodity Futures in India, Economic and Political Weekly, Vol , No , pp 1163-1170
[4] Kamara, A. (1982), "Issues in Futures Markets: A Survey‟, Journal of Futures Markets,
[5] Vol. 2, pp. 261–94.
[6] Abhyankar, Abhay H (June 1995) Return and volatility dynamics in the FTSE 100 stock index and stock index futures markets, The Journal of Futures Markets 15(4) 457–488
[7] Ahuja, N. L. (2006); Commodity Derivatives Market in India: Development, Regulation and Future Prospects; International Research Journal of Finance and Economics; Issue 2
[8] Bessler, David A. and Covey, Ted (August 1991) Cointegration: some results on U.S. cattle prices, The Journal of Futures Markets 11(4) 461–74
[9] Bollerslev, Tim, Chou, Ray Y. and Kroner, Kenneth F. (April 1992) ARCH modelling in finance: a review of the theory and empirical evidence, Journal of Econometrics 52(1)5–59
[10] Bose, S (2008); Commodity Futures Market in India - A Study of Trends in the Notional Multi-Commodity Indices; ICRA Bulletin of Money and Finance.

Paper Type	:	Research Paper
Title	:	A Hypothetical Comparison between Event Marketing and Conventional Advertising
Country	:	Bangladesh
Authors	:	Husna Ara, Nafish Sarwar, Mashruha Zabeen
	:	10.9790/487X-1561013

Abstract: The contemporary marketers all over the world are shifting their centre of attention into event marketing due to its intense reputation as a mode of promotion. However, the efficiency of event marketing as a promotional tool over the common advertising practices is yet to be measured. Hence, this article provides a hypothetical analysis via a two-sample proportionate test to measure the effectiveness of event marketing over the usual marketing promotion. The result evidently exhibits that; event marketing is relatively more effective mode of promotion compared to other conventional methods of advertising for developing goodwill, building customer-company relationship and ensuring further re-purchasing tendency.

Keywords: Event Marketing; Hypothetical Analysis; Two Sample Proportionate Test.

[1] Schmitt B. H. (1999) Experiential Marketing. New York: The Free Press, P.26
[2] Keith J. Tuckwell (2009) "Canadian Advertising in Action" Pearson Education Canada Inc. C.14, P.6-8
[3] Desmet, P. M. (2005) Seminar notes from a seminar on Measuring and Understanding Product Emotions he taught at Copenhagen Business School, October 13, 2005. Copenhagen, Denmark: Centre for Marketing Communication, Department of Marketing, Copenhagen Business School
[4] Belch, G. E., and M. A. Belch. (2007) Advertising and Promotion: An Integrated Marketing Communications Perspective, 7th Ed New York: McGraw-Hill/Irwin, P.12
[5] Gupta, S. (2003) "Event Marketing: Issues and Challenges" IIMB Management Review 15, 2: 87–96
[6] MPI FOUNDATION. (2005) "Fourth Annual Trends Study, Event- View '05/'06." Press: July 11 [URL: http://www.gpjco.com]
[7] MPI FOUNDATION. (2004) "AS Events Unfold: Event Trends 2004" The George P Johnson Company Report on the Changing Role of Events in Corporate America's Marketing Mix: [URL: http:// www.mpiweb.org]
[8] Sneath, J. Z., R. Z. Finney, and A. G. Close. (2005) "An IMC Approach to Event Marketing: The Effects of Sponsorship and Experience on Customer Attitudes" Journal of Advertising Research: 373–381
[9] Close, A. G., R. Z. Finney, R. Z. Lacey, and J. Z. Sneath (2006) "Engaging the Consumer through Event Marketing: Linking Attendees with the Sponsor, Community, and Brand" Journal of Advertising Research: 420–433
[10] Martensen, A., L. Gronholdt, L. Bendtsen, and M. J. Jensen. (2007) "Application of a Model for the Effectiveness of Event Marketing" Journal of Advertising Research: 283–301.

Paper Type	:	Research Paper
Title	:	Effects Of Asymmetric Information, Transaction Cost To Corporate Governance, And Public Organization Performance (Study In Local Water Company In Malang Regency)
Country	:	Indonesia
Authors	:	Eddy Priyanto, Maryunani, Ghozali Mazkie, M. Khusaini
	:	10.9790/487X-1561427

Abstract: Governing government sector is not quite different with managing a company. When the purpose of private sector is to corporate stability and long-lasting profit ability, in fact the purpose of public sector is not much different. The purpose of public sector is to improve community welfare and community trust to government. Welfare itself could be accomplished if the implementation of the development program itself gives positive impact for the society. (Sifia from Aswanto, 2010). When regional autonomy law is applied, Regional Government-owned Enterprise (BUMD) has potential which should be developed more through professional management by merging the characteristic of public service and profit orientation. Realizing good BUMD requires commitment from all parties from Regency/City Government as the owner and the manager of BUMD. From profit oriented aspect, BUMD (Malang Regency's PDAM) is one of the support and source of district own revenue (PAD), on the other hand PDAM is one of public organization which function is to provide clean water as one of public's commodity.

Keywords: corporate governance, assymetric information, transaction cost.

[1]. Anthony, Robert N. and Vijay Govindarajan, 2001.Management Control Systems.Boston : McGraw-Hill Co. Vol.68:400-401,281.
[2]. Alwi, Syafaruddin (2002). ParadigmaBaruPeningkatanKinerjaBadan Usaha Milik Daerah (BUMD), JurnalSiasatBisnis, Vol. 1 Hal. 81-91
[3]. Beckman.Volker. 2000."A Theory of Determination of the Mark-up Under Oligopoly," Journal of Economic Literature. Vol. 38, pp. 595-613.
[4]. Belkaoui, Ahmed Riahi. 2001. Accounting theory, 4th Edition, Thomson Learning.
[5]. Benham, Alexandra and Lee Benham. 2000. "Measuring the Costs of Exchange", in Institutions, Contracts and Organizations: Perspectives from New Institutional Economics, Ménard (ed.), Edward Elgar Press, 367–375
[6]. Coase, Ronald.H. 1937, The Nature of the firm. Economica, New Series, IV: 386-405. Reprinted in: The Firm, the market, and the law, the University of Chicago Press,Chicago,1988.
[7]. -----------------------. 1998. "The New Institutional Economics," The American Economic Review, Vol. 88(2), pages 72-74, Paper and Procedding of the Hundred and Tenth Annual Meeting of the American Economics Associating.
[8]. Gana, Frans. & Moenardy, Khalid 2008. Kajian Pendirian Perusahaan Daerah, Jurnal Bisnis Usahawan Vol. 6 Nomor 2
[9]. Gilardi, Fabrizio. 2001. Principal-agent models go to Europe: Independent regulatory agencies as ultimate step of delegation. Paper presented at the ECPR General Conference, Canterbury (UK), 6-8 September 2001.
[10]. Husnan, Suad 2005. Penjualan Saham BUMN; ApakahTerjadi Distribusi Kemakmuran.

Paper Type	:	Research Paper
Title	:	Consumers' Satisfaction with 7up Packaging: an empirical Analysis
Country	:	Nigeria
Authors	:	Akabogu, Okey Christopher
	:	10.9790/487X-1562836

Abstract: This study focuses on the lacuna apparently extant because of the, probably, insufficient use of theoretical frameworks to measure and analyze packaging influences on consumers' satisfaction with 7up soft drink in Nigeria. The "VIEW" theory of packaging is the operationalized theoretical framework on which this study rests. Using a structured questionnaire, the influences of the "VIEW" packaging variables on consumers' satisfaction with 7up soft drink were obtained through a survey of a convenience sample of 300 consumers of 7up in Awka, capital city of Anambra State, Nigeria. The data obtained were computer analyzed using multiple regression analysis and analysis of variance (ANOVA) procedures. The study found that the "VIEW" theoretical framework explained about 46% of the variability in consumers' satisfaction with 7up in the study area. Only the Visibility (V) and Information (I) components of the "VIEW" theoretical framework significantly influenced consumers' satisfaction with 7up in the study area. Except for the education segments, the study found significant differences in satisfaction across the age and income segments of consumers of 7up in the study area.

Keywords: "VIEW", packaging, 7up, consumers' satisfaction, Nigeria.

[1] Akabogu, O.C. Application of the "VIEW" concept of packaging in evaluation of promotional effectiveness. Business Management Dynamics 3(1), July, 2013, 47-57
[2] Akabogu, O.C. Promotional influence of packaging on consumers‟ retrials of bottled water in Nigeria. Asian Academic Research Journal of Social Sciences and Humanities, 1(15), 2013, 250-268.
[3] Akabogu, O.C. Application of the "brand-choice sequences" theory to measure brand loyalty to toothpaste brands in Nigeria, Business Management Dynamics. 2(12), 2013, 33-46.
[4] Twedt, D. W. How Much Value can be added through Packaging. Journal of Marketing, 1, 1968, 55-61.
[5] Engel, J.F., Warshaw, M.R., and Kinnear, T.C. Promotional strategy, fourth edition ( Homewood, Illinois: Richard D. Erwin, Inc., 1979).
[6] Blattberg, R. C., Breiesch, R., and Fox, E.J. (1995). How Promotions work.

[7] Rowley, J. Promotion and Marketing Communications in the Information Marketplace. Library Review, 47 (88), 1998, 383-387.Marketing Science, 14(3), 1995, 122-132.
[8] Underwood, R.L. (2003). The communicative Power of Product Packaging: Creating Brand Identity via lived and mediated Experience. Journal of Marketing Theory and Practice, 11 (1), 2003.
[9] Young, S. Packaging and the Environment: A Cross-Cultural Perspective Design Management Review, 19(4), 2010, 42–48
[10] Laforet, S. (2011). Brand names on packaging and their impact on purchase preference. Journal of Consumer Behaviour, 10(2), 2011, 8–30.

Paper Type	:	Research Paper
Title	:	The relationship between school culture and learning of female highschool students in Saveh Province
Country	:	Iran
Authors	:	Zeinolabedin amini sabegh, Zahra valaei maleki, Somayeh Bahmei, Vahid Fallah
	:	10.9790/487X-1563742

Abstract: This study is aimed to study the relationship between school culture and learning among female high school students in the schools of Saveh Province. In order to achieve the goal of study, the sample size based on scientific principles and sample size formula was 125 persons who were selected among 3710 female high school students by using relative stratifiedrandom sampling method. The toolsused in the research include Neefe's learning questionnaire and school culture questionnaire and descriptive, analytical statistics, Pearson correlation test, Spearman correlation test and t test were done and the following results were achieved: Findingssuggest that there is a significant positive relationship between school culture and students' learning and there is no significant difference between students of public and private schools in terms of school culture and learning.

Keywords: school culture, learning, Teamwork.

[1] Schmitt B. H. (1999) Experiential Marketing. New York: The Free Press, P.26
[2] Keith J. Tuckwell (2009) "Canadian Advertising in Action" Pearson Education Canada Inc. C.14, P.6-8
[3] Desmet, P. M. (2005) Seminar notes from a seminar on Measuring and Understanding Product Emotions he taught at Copenhagen Business School, October 13, 2005. Copenhagen, Denmark: Centre for Marketing Communication, Department of Marketing, Copenhagen Business School
[4] Belch, G. E., and M. A. Belch. (2007) Advertising and Promotion: An Integrated Marketing Communications Perspective, 7th Ed New York: McGraw-Hill/Irwin, P.12
[5] Gupta, S. (2003) "Event Marketing: Issues and Challenges" IIMB Management Review 15, 2: 87–96
[6] MPI FOUNDATION. (2005) "Fourth Annual Trends Study, Event- View '05/'06." Press: July 11 [URL: http://www.gpjco.com]
[7] MPI FOUNDATION. (2004) "AS Events Unfold: Event Trends 2004" The George P Johnson Company Report on the Changing Role of Events in Corporate America's Marketing Mix: [URL: http:// www.mpiweb.org]
[8] Sneath, J. Z., R. Z. Finney, and A. G. Close. (2005) "An IMC Approach to Event Marketing: The Effects of Sponsorship and Experience on Customer Attitudes" Journal of Advertising Research: 373–381
[9] Close, A. G., R. Z. Finney, R. Z. Lacey, and J. Z. Sneath (2006) "Engaging the Consumer through Event Marketing: Linking Attendees with the Sponsor, Community, and Brand" Journal of Advertising Research: 420–433
[10] Martensen, A., L. Gronholdt, L. Bendtsen, and M. J. Jensen. (2007) "Application of a Model for the Effectiveness of Event Marketing" Journal of Advertising Research: 283–301.