Paper Type |
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Research Paper |
Title |
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Sustainable Development and Multinational Business |
Country |
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Malaysia |
Authors |
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Izdihar Baharin @ Md. Daud || Dr. Ilham Sentosa |
|
: |
10.9790/487X-0135056 |
ABSTRACT: The issue of sustainability development in business had been debated at the highest level of the world governing bodies and had strong following from nations across the globe. Business today no longer sees the incorporations of sustainable development dimensions of economy, environmental, social and cultural into their business practice as additional cost structures but more as a business strategy to win over customers and markets. Since these additional costs are expensive, multinationals are the beast conduits to pursue the amalgamation of sustainable development in business.
Keywords: sustainable development, multinationals, business
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