IOSR-JBM   Volume-2 ~ Issue-3 ~ Jul-Aug-2012

Paper Type	:	Research Paper
Title	:	Employee Branding Through Talent Management for Customer Satisfaction
Country	:	India
Authors	:	Meera Singh
	:	10.9790/487X-0230103

Abstract : The meaning of Employee branding to the company is actually the image of an organization for the people working in the organization. It is this reputation that the companies make of themselves inside their premises that are also carried outside to the customers, the clients and also the others who are affected by the proceedings of the company. Hence, one can say that within the company, employee branding is done to attract the employees, and also for their subsequent retention in times to come so as to improve the company's image as far as customer satisfaction is concerned. The management has to understand a very simple fact that it can't lay a narrow focus on the employee branding because it is very critical for overall business strategy of the company. One must keep another fact clear that if employee branding is only considered to be a part of the recruitment process and not emphasized as Talent management and then given the back seat, there will be too many cases of absenteeism resulting in subsequent resignations at frequent intervals along with the high employee turnover.
Keywords - Employee branding, Talent management, Customer satisfaction, Employee Turnover

[1] Arthur Anderson, Best Practices: Building You Business with Customer-Focused Solutions (New York: Simon & Schuster, 1998), 125-127
[2] Gratton L., Living Strategy: Putting people at the heart of corporate purpose (Pearson Education, 2000).
[3] Warren, K. and Kourdi, J. People Power: Developing the talent to perform (Vola Press, 2003).
[4] Bradley T. Gale, Managing Customer Value (The Free Press, 1994)
[5] Lance A. Berger, Dorothy R. Berger, The Talent Management Handbook (McGraw-Hill books, 2004)
[6] Robert D. Buzzell & Bradley T. Gale, The PIMS Principle: Linking Strategy to Performance (The Free Press, 1987)

Paper Type	:	Research Paper
Title	:	Sustainable Stratagic Human Resources Practice
Country	:	India
Authors	:	Dr. Mallikarjuna NL
	:	10.9790/487X-0230413

Abstract: "Human Resources strategies to support organizational changes" is vast. Key external factors are driving radical changes to the way organizations work and shape the strategic context for managing people at present and in the coming years. These factors are for instance social and economical changes, technological evolution, operational environment, etc. In this context of major people challenges, the role of the HR function is more than ever at the centre of the action. Therefore, this report does not claim to address all of the issues related to how much value people add to an organisation.In HR literature, a number of various models and approaches try to demonstrate how a strategic approach to HR can be translated into a set of coherent HR processes and practices. These models have value in highlighting some fundamental issues and demonstrating the importance of a strategic approach. However, they are generally focused on the development of HR strategies with an implicit assumption that the organization is relatively autonomous in developing its own strategy"
Key words: Sustainable, strategies, practices, social changes

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[3]. Chandrasekhar, C.P., Jayati Ghosh and A.Roychowdhury (2006), "The "Demographic Dividend‟ and Young India's Economic Future", Economic and Political Weekly, No.49, Vol.41.
[4]. GOI (2010), "Mid-Term Appraisal of Eleventh Five Year Plan", Planning Commission, Yojana
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[6]. ILO (2004) Global Employment Trends for Youth, Geneva: International Labour Office.
[7]. ILO (2005a) Youth: Pathways to Decent Work: Promoting Younth Employment-Tackling the Challenge, Geneva: International Labour Organization.
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Paper Type	:	Research Paper
Title	:	A Study on Perception and Awareness on Credit Cards among Bank Customers in Krishnagiri District
Country	:	India
Authors	:	Dr.S.SUDHAGAR
	:	10.9790/487X-0231423

Abstract: A credit card is a small plastic card issued to users as a system of payment. It allows its holder to buy goods and services based on the holder's promise to pay for these goods and services. The issuer of the card creates a revolving account and grants a line of credit to the consumer (or the user) from which the user can borrow money for payment to a merchant or as a cash advance to the user..
Keywords: Attitude, Awareness, Credit card, Cardholders and Perception

BOOKS:
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Paper Type	:	Research Paper
Title	:	Relationship between Corporate Social Responsibility and Corporate Governance
Country	:	India
Authors	:	Dr. D.P.Verma, Raj Kumar
	:	10.9790/487X-0232426

Abstract:.............................................................................................................................................................

[1]. Stakeholder is a broader concept than shareholder and it includes:
 Country and Government;
 Customers ;
 Shareholders and providers of capital ;
 Suppliers and vendors,
 Employees.
[1]. Organization for Economic Co-operation and Development
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Paper Type	:	Research Paper
Title	:	Fraudulent Advertisement: A Skirmish between the Manufacturers and the Consumers
Country	:	India
Authors	:	Rangam Sharma, Anisha Mathur
	:	10.9790/487X-0232730

Abstract: In this era of technological boom Consumers are largely dependent on the electronic media to get them acquainted about the line of products. Many of us purchase day to day products such as toiletries inclusive of soap, shampoos etc on the basis of tempting advertisements. Till a certain extent these advertisements are necessary to help us choose the products. due to the intense competition that exists in the market, every brand puts forth their best in front of the consumers through their advertisements. This introduces the scope for unfair trading. To reach market targets and preserve their goodwill, advertisers sometimes overstep the legal norms. Advertisements today contain elements of fraud and misrepresentation, often made with the objective of misleading people. This paper has three parts. The first part presents the status quo of fraudulent advertisements in India. It presents a brief overview on bait advertisement and addresses the issue under the tab of vulnerability of children and other sections of the society. The second part of the paper touches the constitutional aspect of the problem. It exhibits how the said problem is gross violation of Rights protected under the neo expansion of Article 21, vis a vis Right to information, Right to choice and Right to safety. This part ends with a note on consumerism and the corrective and distributive justice involved in addressing this very issue. The last part deals with the grievances caused because of such activities. The paper concludes with a set of recommendations that can be incorporated in order to decline the rate of fraudulent advertisement in India.
Keywords: RTI, Consumerism, Puffery, Bait Advertisement, Vulnerable society, judicial pronouncements

[1]. Manisha Singh Nair, Comparative advertising in the Indian legal realm, Entertainment Law Review 2009
[2]. ( RP No 831 of 2001)
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[10]. OPno168of1994)

Paper Type	:	Research Paper
Title	:	Brand Attitude, Its Antecedents and Consequences. Investigation into Smartphone Brands in Malaysia
Country	:	Malaysia
Authors	:	Zahra Seyed Ghorban
	:	10.9790/487X-0233135

Abstract: The notion of brand attitude has been conceptualized and been the target of different empirical investigations. There are arguments regarding the antecedents and the consequences of this concept in business environment, and it is believed that there are several factors affecting brand attitude including advertisement and customer satisfaction. On the other hand brand attitude has been argued to be positively related to purchase intentions among customers. This study by analyzing smartphone brands in Malaysia found that the relationship of customer satisfaction and advertising with brand attitude is positive and significant, while the latter is positively related to purchase intention.
Keywords: Brand attitude, Customer satisfaction, Advertisements, Purchase intention.

[1]. Armstrong, G. and K. Kotler, Marketing an introduction. 9th ed2009, New Jersey: Pearson Education.
[2]. Solomon, M.R., Consumer Behaviorı Buying, Having and Being. 8th ed2009, New Jersey: Pearson education.
[3]. Banyte=, J., E. Joks=aite=, and R. Virvilaite=, Relationship of Consumer Attitude and Brand: Emotional Aspect. Engineering Economics, 2007. 2(2): p. 65-77.
[4]. Martensen, A., et al., Application of a Model for the Effectiveness of Event Marketin. Journal of advertising research, 2007. 47(3): p. 283-301.
[5]. CurrásˇPeréz, R., E. BignéˇAlcañiz, and A. AlvaradoˇHerrera, The Role of SelfıDefinitional Principles in Consumer Identification with a Socially Responsible Company. Journal of Business Ethics, 2009. 89(4): p. 547-564.
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[8]. VonReisen, R.D. and N.C. Herndon, Consumer Involvement With the Product and the Nature of Brand Loyalty. Journal of Marketing Channels, 2011. 18(4): p. 327-352.
[9]. Petty, R.E., B. Pablo, and K.G. D., The Meta-Cognitive Model (MCM) of Attitudes: Implications for Attitude Measurement, Change, and Strength. Social Cognition, 2007. 25(5): p. 657-686.
[10]. Fazio, R.H. and R.E. Petty, Attitudes: Their Structure, Function, and Consequences2007, New York: Psychology Press.

Paper Type	:	Research Paper
Title	:	Good Governance as Panacea to the Socio-Economic Crises in Nigeria
Country	:	Malaysia
Authors	:	Danjuma Abdullahi
	:	10.9790/487X-0233640

Abstract: The objective of this study is to examine how lack of good governance generate tensions and crises in Nigeria and how its negates development. A descriptive study was carried out using secondary data, the findings revealed that lack of good governance create a lot of crises, political tension, unemployment, lack of quality education, inequitable resource allocation and increasing poverty have incited extreme and ongoing violence in Nigeria since 1999 such as bomb blast, armed robbery and other social verses, the paper will suggest ways out of these crises.
Key words:-Governance; Crisis; Economy.

[1]. National bureau of statistics Annual socio-economic report retrievedfrom http/www.nigerianstatgovng/uploads/latest release /2ff063b27de8aa15b35f1a6fb04bf472c658d939.pdf (2011)
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[3]. Bolaji A. 20 million Nigerian Youths unemployed –FG Vanguard 16 April(2012) 2012.www.vangaurd. newspaper.com.
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[5]. Ogundiya I. Democracy and good governance: Nigeria's dilemma, African journals of political science and international relations vol4(6) (2010) pp 201-208.http/academicjournals.org/ajpsir/pdf
[6]. Obadan M. I. Poverty reduction in Nigeria: The way forward CBN economic and financial review, vol.39, (2009) number 40 National bureau of statistics Poverty in Nigeria(2012) www.officeofstatistics.ng.com
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Paper Type	:	Research Paper
Title	:	Developing Alternative Sources of Funding Local Governments in Nigeria during Period of Global Economic Recession
Country	:	Malaysia
Authors	:	Danjuma Abdullahi, Zakariyau Yahaya Kwanga
	:	10.9790/487X-0234145

Abstract: The paper intends to investigate the reasons for poor performance of local governments in Nigeria as well as looking at the alternative sources of funding local governments been the level of government closer to the people but unfortunately this level of government has been subjected to serious underfunding by the other tiers of government couple with economic recession that is affecting the globe, it is clear that government alone could no longer continuo funding local governments, Nigeria is a mono-crop economy that is heavily rely on oil, any fluctuation in the oil market could definitely make a negative impacts on their allocation and affect the rate of service delivery to the people, traditionally local government allocation came directly from federal allocation but for unknown reasons the state government do hijack it and gives local government a token amount that is not even enough for the payment of their salaries, Descriptive approach was used to gather data, the findings revealed poor performance of local governments in Nigeria and the paper suggest that local government should look outward for alternative sources of revenue instead of relying on federation allocation.
Key words: Local Government; Funding; Economy and Recession

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Paper Type	:	Research Paper
Title	:	Sustainability through Service Marketing- Below the Line Bangladesh
Country	:	Bangladesh
Authors	:	Mahreen Mamoon, Hamidul Islam
	:	10.9790/487X-0234648

Abstract : Social Marketing is a zero-sum game as it begets a dilemma to the marketer in terms of risk, benefit and cost. The descriptive paper covers the social Marketing concept from the facet of a Bangladeshi Company SMC, and its possible contribution to the below the line consumers. Attempt has been made to highlight various marketing programs and communication tools to cover the unidentified segments and ways to isolate them to better focus the strategic goals.
Keywords – Sustainability, Social marketing, Promotion, Positioning

[1]. Gerard, H. (2007). Social Marketing: Why Should the Devil Have All the Best Tunes? Butterworth-Heinemann. London: Oxford Publishers
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[3]. Weinreich, N. (2010). Hands-On Social Marketing: A Step-by-Step Guide to Designing Change for Good (2nd Edition). Sage Publications.
[4]. Institute of Public Health and Nutrition (IPHN), Government of Bangladesh, "National Strategy for Anemia Prevention and Control in Bangladesh", 2007.
[5]. Harvey, D. (1999). "Let Every Child Be Wanted: How Social Marketing Is Revolutionizing Contraceptive Use Around the World.