IOSR-JBM   Volume-2 ~ Issue-6 ~ Jul-Aug-2012

Paper Type	:	Research Paper
Title	:	Innovative HR Strategies for SM
Country	:	India
Authors	:	Krishna Kishore, Mousumi Majumdar, Vasanth Kiran
	:	10.9790/487X-0260108

Abstract: The Small and Medium Scale Enterprises being very volatile in nature take high amount of risk. It is therefore imperative for them to address the uncertainty through reliable and loyal work force which can shoulder them in good and bad times. HR has the challenge of attracting talent on role dimension and then retaining that talent by providing a professionally driven organization culture. Due to low degree of bureaucracy and leaner work force structure, it is easier for HR to implement change management programs in SMEs. The HR faces the challenge to adhere to the agreed policy norms which succumb to exemption from the owners. HR also needs to understand that the owners do not want to feel themselves devoid of decision making power due to change in policies. HR professionals need to be conscious that professionalism without the loss of agility and responsiveness is the right transformation direction for SME's success. This paper analyses the various innovative HR strategies that can lead to change management and as such ensure a sustainable future for the SMEs.
Key words: SME, HR, Strategy, Developing countries, Innovation, Organization citizen behavior

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Paper Type	:	Research Paper
Title	:	Recognizing the Effective Factors in Social Responsibility Promotion of Saipa Automobile- Manufacturing Group
Country	:	Iran
Authors	:	Reza Najafbagy, Mehdi iran nejad parizi, Mohammad Reza Zomorrodian, Zeinolabedin amini sabegh
	:	10.9790/487X-0260913

Abstract: Social responsibility of a organizaction has been a noticeable and important issue in recent years and has great impact on stability of every organization continuation. Excellent corporations as responsible organizations should be act according to their commitment for explaining and responding to their beneficiaries about their performance and make sure that this commitments have been fulfilled in the organization. Thus social responsibility has bilateral advantages for then in such a manner that either organization makes a profit from more consolidated and behavioral approach and community and beneficiary parties will have a better attitude about organization performance. In this paper author claim that Iran automobile manufacturing companies have no motivation to observe social responsibility for many reasons. Whereas observing social responsibility may be considered as a way to decrease these sicknesses and promot the quality products and finally to increase life safety of drivers and society. After examining the existence literatures and operational research, the promotive factors of social responsibility in automobile manufacturing Companies have been extracted and the extent of each influencing foctor have been identified
Keywords: Social responsibility, quality in different areas, clearness in giving services, responsiveness, observing social-moral principles, affiliated compiles laws, observance of beneficiaries'rights.

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Paper Type	:	Research Paper
Title	:	Marketing in the New Millennium: Emerging Issues and Trends
Country	:	India
Authors	:	Jaspal Singh
	:	10.9790/487X-0261423

Abstract: Given the focus on marketing research, the present paper combines both the academic and the practitioner perspectives to highlight several issues and emerging trends that will shape the role of marketing research in the new millennium. These include redefinition of marketing researcher, the ongoing nature of marketing research, qualitative research, Internet marketing research, and ethical issues in marketing research.

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Paper Type	:	Research Paper
Title	:	Gender Differences in Entrepreneurial Skills' Acquisition: An Analysis of Informal Institutional Factors
Country	:	Nigeria
Authors	:	Ismail Olaniyi, Muraina; Soladoye Nurudeen Lameed; Bernice Olufunmilola, Lesi Oloyede Solomon, Aregbede & Olawale Adejumo Osunloye
	:	10.9790/487X-0262426

Abstract: The study looks into gender differences in entrepreneurial skills acquisition. 110 entrepreneurial students formed the sample of this study across two institutions in Lagos State using survey design method. Data were collected through the use of questionnaire. Three hypotheses were formulated and tested using inferential statistics (Chi-Square). The findings show that parental education, socio-economic status and religious influence have significant impact on entrepreneurial skills attainment of the children. The findings also reveal that marketing related value with regards to choice of entrepreneurial skills has nothing to do with being a male or female.

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Paper Type	:	Research Paper
Title	:	Managing Talent; Twenty Commandments about Talent Management
Country	:	Pakistan
Authors	:	Syed Shabib-Ul-Hasan
	:	10.9790/487X-0263136

Abstract: Today's highly competitive world, with its assistant paradigms, has altered the way human productivity is evaluated. Human capital has now usually been appraised in terms of its attainment, achievement, accomplishment, consumption, growth and retention. However, this has put a strict stipulation on modern-day HR professionals. These days HR professionals are predicted to attract suitable individuals, select the most remarkable among them, and then train them in order to polish their skills according to the job requirements. The job of the HR professionals does not stop here; it is also required that these individuals are retained by organization in pursuance of organizational goals and objectives. Consequently, a serious issue for every HR manager in order to endure this 'War for Talent' is to struggle against an inadequate pool of eligible available candidates while it tries to fill the job void as experienced employees leave the organization. The aim of this paper is to elaborate the importance of identifying, nurturing and holding the best talent. Furthermore, it also emphasize the complexity in attracting, encouraging and holding the best employees in an organization, which has made the understanding of the meaning of Talent Management more decisive for managers.
Key words: Employee, Human Resource, Organization Development, Performance, Talent Management

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Paper Type	:	Research Paper
Title	:	Analysis Of 3g Uk Mobile Industry And Comparison With Vodafone Network Based On Consumer Satisfaction Survey.
Country	:	India
Authors	:	M.s Priya Vij
	:	10.9790/487X-0263744

Abstract: Marketing is used to identify the customer, to keep the customer and to satisfy the customer. With the customer as the focus of its activities, it can be concluded that marketing management is one of the major components of business. This study focuses why marketing strategies and planning are important in today's world. Markets are made up of customers with wants and needs. Market planners must provide products and services that are better than those which competitors offer. The organization with the most effective marketing strategy should become the market leader. This project also focuses on mobile industry of UK and its revenue generation. It also provides information on various types of marketing strategies that are used by 3G as well as its pricing policies and product service. There is survey conducted on Consumer satisfaction for 3G and Vodafone. Comparison focuses on the pricing policies of both companies' products as well as overall experience with the products.The objective of the study to do a comparative analysis with Vodafone UK and to find marketing strategies conducted by 3G and to understand marketing strategies better. Moreover to have an overview on the UK mobile industry. The Research Methodology is based on primary data and secondary data. The methodology used involved interaction with the concerned people in organization and study of various documents and guidelines pertaining to the same.

[1] Marketing Strategic By Walker Mullin and Boyd Larreche
[2] www.3g.co.uk
[3] www.marketing.about.com
[4] www.mobilein.com/3G.htm
[5] www.online.vodafone.co.uk
[6] www.three-g.net/3g_standards.html
[7] www.vodafone.co.uk

Paper Type	:	Research Paper
Title	:	A Study on Significance of Job Satisfaction and Commitment of Employees in Small Scale Industries
Country	:	India
Authors	:	Dr. J. S. V. Gopala Sarma
	:	10.9790/487X-0264552

Abstract: Efficient management of human resources is a crucial factor in determining the growth and prosperity of business enterprises. This is particularly true in the case of small industry where the owners are forced to have a close and more personal association with their employees. In order to build up loyal, efficient and committed work force, small scale organizations should pay adequate attention to hiring, training and employee development activities and undertake systematic human resource practices on a long term basis. This paper explains two major areas from my study. The first one is Job Satisfaction and second one is commitment of employees in small scale industries. This paper highlights the role of HR Practices relating to job satisfaction and commitment of employees in the small scale industries. The main source of information, however, is primary data collected through the questionnaires* meant for employees and employers. In view of the large number of small scale units in Visakhapatnam, it has been decided to go for a sampling method.
Keywords: Job Satisfaction and Commitment.

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