IOSR-JBM   Volume-27 ~ Issue-1 ~ January 2025

Abstract: Background: This research is based on previous studies that establish a direct relationship between job satisfaction and employees' intention to stay or leave an organization. The literature suggests that perceptions of fairness, opportunities for growth, recognition, and positive interpersonal relationships are crucial factors for job satisfaction. Low satisfaction....

Keywords: Satisfaction; Intention to stay; Intention to leave

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[4]. Silva RW, Laimer CG. Does The Employee Intend To Stay Or Leave The Company? The Effect Of Job Satisfaction. Revista Pesquisa Em Ação. 2023; 2(1): 1-8.
[5]. Steil AV, Bello JSA, Freitas AF, Kronbauer J, Cuffa D. Reasons For Stay And To Leave Among Professionals In Information Technology Organizations. Revista De Administração Mackenzie. 2022; 23(1): 1-28

Abstract: Pricing has a philosophical effect on consumer behavior. For many customers, the pricing concept forms the basis of purchasing decisions. The power of psychology in pricing makes it a surefire way to get customers interested and to drive sales. Pricing acts as the most important determinant of what price the customer will perceive as value for money or, simply, for a product or service. The capture of the psychological drivers that ultimately drive customer behavior would help businesses enable the best pricing strategies to capture their customers' emotional and thinking processes to spend more.......

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Abstract: This research presents a comprehensive analysis of the impact of key macroeconomic indicators, including 10-year Government Securities (10Y GSec) yields, 91-day Treasury Bill (TB) rates, interest rates, inflation, exchange rates, foreign reserves, gold prices, equity market indices (NSE Nifty), FDI, and Month-on-Month (MoM) basis returns, on interest rates, inflation, yields and vice-versa in India, using data from 2018 to 2023. The study employs multivariate correlation analysis to identify the relationships among these variables, revealing significant patterns such as the strong correlation between bond yields and interest rates, as well as the inverse relationship between equity market performance and bond yields. This research highlights the influence of monetary policy, external reserves.......

Keywords: Ordinary Least Squares (OLS), Heteroscedasticity-Corrected (HSC), Tobit, Logistic, Transformed First Difference (FD) OLS, Multivariate Correlation, Interest, Inflation, and Long-Term & Short-Term Bond Yields

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Abstract: Resumo A governança corporativa desempenha um papel central na administração e gestão das empresas, influenciando diretamente o desempenho financeiro e a criação de valor. Este estudo investiga como práticas de governança corporativa, como a independência do conselho de administração, transparência e proteção dos direitos dos acionistas, impactam indicadores financeiros, como retorno sobre o patrimônio (ROE) e retorno sobre o ativo (ROA), em empresas de capital aberto no Brasil. Adotando uma abordagem mista, o estudo combinou análises quantitativas.....

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Abstract: Resumo As estratégias de marketing digital têm desempenhado um papel cada vez mais relevante para o crescimento de pequenas e médias empresas (PMEs) no Brasil, especialmente em um cenário de transformação digital acelerada. De acordo com Chaffey e Ellis-Chadwick (2019), o marketing digital oferece uma plataforma acessível e eficaz para empresas que buscam competir em mercados dominados por grandes organizações. Este estudo investigou estratégias de marketing digital aplicadas por PMEs brasileiras, com foco em ferramentas como redes sociais, marketing de conteúdo e anúncios pagos, e realizou uma análise comparativa para identificar as práticas mais eficazes. No Brasil, redes sociais como Instagram, Facebook e WhatsApp têm se mostrado ferramentas essenciais.......

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Abstract: Resumo As mudanças climáticas têm se tornado uma das questões mais prementes da atualidade, afetando especialmente os países em desenvolvimento, que são mais vulneráveis aos impactos ambientais. As estratégias de adaptação são fundamentais para mitigar esses impactos e permitir que essas nações se tornem mais resilientes às adversidades climáticas. A adaptação envolve a implementação de medidas que minimizem os danos ambientais, promovam a sustentabilidade e ajudem as populações a se ajustarem a novas condições climáticas. Este artigo explora as estratégias sustentáveis que podem ser adotadas pelos países em desenvolvimento para mitigar os impactos das mudanças climáticas, abordando a importância da integração de práticas de sustentabilidade em políticas públicas e ações locais.......

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