Abstract: Convincing young graduates to pursue business endeavors instead of traditional jobs is a challenging task. Entrepreneurial education and training has resulted in the production of more graduates with entrepreneurial knowledge and competencies. It is anticipated that academic institutions disseminates information that encourages students to pursue entrepreneurial activities before to and after graduation. The theory of planned behavior was the anchor in this study. The study's objective was to determine the effect of University learning surroundings on development of Business motives among students in public universities in Kenya, and to evaluate the mediating.........
Keywords: University learning surroundings, Development of business motives, Attitude
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