Abstract: Travel and tourism have been growing at a faster rate than both the wider economy and other significant sectors. Therefore, some of the greatest opportunities for hotels will derive from their ability to strategically participate in this global marketplace while sustainably increasing their competitiveness by growing financially and structurally to be able to achieve their objectives. However, while the hotel industry in Kenya is currently experiencing significant challenges regarding tourist flows, some hotel chains continue to
grow. It is not yet clear how these hotels have been able to grow under such circumstances and in particular the strategies they have put in place to ensure the growth is indeed sustainable. Therefore, the main objective of this research was to determine influence of cost leadership strategy on growth of hotel chains in the country. Porter's Generic Competitive Strategies Theory guided..........
Keywords: Cost Leadership Strategy, Growth, Hotel Chains
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