Abstract:The proposed system's system design and procedural details are described in this paper. The preliminary and comprehensive design of the system is used to define its workflow. The thorough design explains how the system's components and sub-components interact. The system's procedural details define the whole working procedure, from data collection through analysis and estimation, in step-by-step order.
Background: This paper delves into the K-Means and K-Prototype clustering algorithms for consumer behavioural and segmentation models. It comprises the segmentation's theoretical foundation as well as existing E-SAT-based systems. It allows for the statistical analysis of their data properties to be compared. The study went into great detail into the theoretical and algorithmic features of recent customer behavioural and segmentation approaches for E-satisfaction, particularly employing K-Prototype clustering. It depicts the path taken by such systems.....
Key Word: Customer Behavior; K-Prototype; Satisfaction, Customer Segmentation; Machine Learning.
[1]. C. J. Udokwu, F. Darbanian, N. F. M. Falatouri, and P. Brandtner. Evaluating technique for capturing customer satisfaction data in retail supply chain. The 4th International Conference on E-commerce, E-Business and E-Government, ACM, NY, USA, pp. 89–95, 2020.
[2]. H-F. Chen, and S-H Chen. "How Website Quality, Service Quality, Perceived Risk and Customer Satisfaction Affects Repurchase Intension? A Case of Taobao Online Shopping", In: Proceedings of the 10th International Conference on E-Education, E-Business, E-Management and E-Learning, ACM, NY, USA, 326–328, 2019.
[3]. S. Zhang, X. Tan, J. Wang, J. Chen, and X. Lai. "Modeling Customers' Loyalty using Ten Years' Automobile Repair and Maintenance Data: Machine Learning Approaches", In: Proceedings of the 2019 2nd International Conference on Data Science and Information Technology, ACM, NY, USA, pp. 242–248, 2019.
[4]. M. Zhao, Q. Zeng, M. Chang, Q. Tong, and J. Su, "A Prediction Model of Customer Churn Considering Customer Value: An Empirical Research of Telecom Industry in China", Discrete Dynamics in Nature and Society, Vol. 2021, pp. 1-12, 2021.
[5]. A. Ahmad, and O. Barukab. "A Novel Approach to Identify the Categories of Attributes for the Three-Factor Structure in Customer Satisfaction", Complexity, Vol. 2020, pp. 1-12, 2020..