[1]. Lynn, Michael, (2011). Segmenting and Targeting Your Market: Strategies and Limitations. Cornell University, School of Hospitality Administration.
[2]. Bishop, Melissa M. and Nelson A. Barber, (2015), ―Should I Pay More? The Relationship between Normative Beliefs and Willingness-to-Pay for Organic and Local Products,‖ Journal of Marketing Theory and Practice, Volume 23, Issue 1: 94-106.
[3] Thompson, Scott A., and James M. Loveland, (2015), ―Integrating Identity and Consumption: An Identity Investment Theory,‖ Journal of Marketing Theory and Practice, Volume 23, Issue 3: 235-253.
[4] Shannahan, Rachelle J., Kirby L. J. Shannahan, Alan J. Bush and William C. Moncrief, (2016), ―Taking the Good with the Bad–—Customer Type as a Segmentation Criterion and Differential Influencer of Sales Performance,‖ Journal of Marketing Theory and Practice, Volume 24, Issue 3: 283-305.
[5] David, Meredith E., Fred R. David and Forest R. David, (2017), ―The Quantitative Strategic Planning Matrix: A New Marketing Tool‖ Journal of Strategic Management, Volume 25, Issue 4: 342-352.