Abstract: The purpose of the research paper is to explore the key factors affecting consumer trust in short food supply chain products (SFSCs) applied Blockchain technology. The study was conducted by synthesizing theoretical issues related to SFSCs, Blockchain technology, and consumer trust, and investigating how the relationship between the application of Blockchain to SFSCs affects user trust in Vietnam. From there, the authors proposed a research model consisting of Trust – a dependent variable and 6 independent variables including (1) Transparency, (2) Product Quality......
Keywords: Blockchain, consumer trust, short food supply chains, solutions.
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