Abstract: Background: Tourism in Indonesia faces new normal challenges as a result of the Covid-19 pandemic. Tourism managers are expected to be able to present innovations to revive the tourism sector and the creative economy in Indonesia. Garut Regency is known for its mountain variations. In responding to technological developments, efforts to bring virtual tourism through virtual reality are considered a feasible solution to do. The goal of this research is to learn more about visitor preferences for tourism sites that may be converted into 360 virtual tours on each of Garut Regency's prominent mountains.
Materials and Methods: This study uses a mixed-method approach. A qualitative approach is carried out to produce factors which are then tested through distributing questionnaires. This study included 20 surveyors and 400 visitors who enjoy Mount.......
Keywords: Tourism marketing; Tourism innovation; Virtual tourism; Mount tourism; Tourist preferences
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