Abstract: PT. XYZ is a company engaged in handling telecommunication infrastructure problems in Indonesia. The Company is worried that if consumers are dissatisfied, it will impact the loyalty of tenants who manage it so that they will not order services from the Company again because covid 19. CRM study aims to develop a model that can assess the influence of customer relationships management (CRM) to Customers Satisfaction and Customer Loyalty at PT. XYZ, which can finally be used as one of the Company''s decisions in determining future marketing strategies. The research was conducted by measuring the company''s customer relationships management (CRM) on customer satisfaction and customer loyalty through direct observation of the company''s consumers.......
Key Word: Customer; Relationship; Management; Loyalty; Satisfaction.
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