Abstract: Background: This research is carried out to investigate the factors affecting customer adoption of Internet banking. The adoption of online banking is influenced by several variables. Despite of the online banking services offered, customer adoption is not up to the expected level in Sri Lanka. The objective of the study is to identify the factors affecting Internet banking adoption and provide recommendations for the responsible management of a leading public sector commercial bank, Kurunegala District in Sri Lanka.
Materials and Methods: The relevant data was collected by a quantitative method through a questionnaire survey. The factors of green concern, perceived usefulness, perceived ease of use, and perceived security were selected as predictable variables........
Key Word: Internet banking adoption, green concern, perceived usefulness, perceived ease of use, perceived security.
[1].
Ajzen, I. (1991). Theory Of Planned Behavior. Organizational Behavior And Human Decision Procedure, Vol 50, No 1, 179-211.
[2].
Ajzen, I. (2002). Perceived Behavioral Control, Self-Efficacy, Locus Of Control: Theory Of Planned Behaviour. Journal Ofapplied Social Psychology, Vol 32, No 4, 665-683.
[3].
Alhassany, H., & Faisal, F. (2019). Factors Influencing The Internet Banking Adoption Decision In North Cyprus: An Evidence From The Partial Least Square Approach Of The Structural Equation Modeling. Financial Innovation, Vol 29, No 2, 1-18.
[4].
Almaiah, M., Al-Rahmi, A., & Alturise, F. (2022). Factors Influencing The Adoption Of Internet Banking: An Integration Of Issm And Utaut With Price Value And Perceived Risk. Organizational Psychology, Vol 13, No 2, 1-24.
[5].
Amin, H. (2009). An Analysis Of Online Banking Usage Intentions: An Extension Of The Technology Acceptance Model,". International Journal Of Business And Society, Vol 7, No 5, 27-40..
