IOSR-JBM   Volume-18 ~ Issue-8 ~ August-2016

Abstract: The purpose of this research article is to explore and examine the key determinants Brand Building Strategies practiced by the automobile manufacturers in the Indian Small Car Market. Taking the literature support from the past Brand Management researchers the survey is designed to study the Brand building Dimensions such as,Brand Awareness/Brand Knowledge, Brand Image, Brand Identity, Brand Positioning, Brand Trust, Brand Associations, Brand Loyalty, and Perceived quality,across the small car manufacturers in the Indian Automobile market. The survey is limited to five major cities of Karnataka state (Mysore, Bangalore, Mangalore, Davanagere and Gulbarga) focussed on the automobile brands such as Maruti-Suzuki, Tata motors, Mahindra and Mahindra, Hyundai and Toyota...........

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[5]. KPMG Report on Auto Industry in the changing world order
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Abstract: The purpose of this paper is to identify of factors of segmentation of markets and consumers based on lifestyle, household appliances exhibition for visitors from various aspects to be studied not only the segmentation of market formation to affect people's lifestyle, but also the behavior and perceptions of consumers affected based on attitude, behavior, put the appliance on consumers to visit the exhibition a considerable effect on market size and segmentation of the consumer lifestyle. This research is descriptive - survey can be applied for aims...........

Keywords: visitors, the theory of planned behavior, lifestyle, theory of logical operations, household appliances exhibition

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[4]. Ajzen, I., & Driver, B. L. (1992). Application of the theory of planned behavior to leisure choice. Journal of Leisure Research, 24(3), 207–224.
[5]. Bessiere, J. (2010). Local development and heritage: Traditional food and cuisine as tourist attractions in rural areas. Sociologia Ruralis, 38(1), 21–34.

Abstract: Purpose: The purpose of this study was to explore the customer perception of santris about the meaning of quality Islamic banking services and to create a model Islamic bank service quality . Design / Methodology/Approach: The research method used was qualitative research methods with techniques of data collection methods Indeft Interview. Informants as research subjects santris are customers who have savings in Bank Muamalat Indonesia ( BMI ) regional of Eks- Karesidenan Besuki 5 ( Five ) informants. Results: The study found the santris have the view that the customers of Islamic banks is the bank run by sharia istem and quality service Islamic bank must contain elements of sharia......

Keywords: Meaning Services Quality , Customer santris , Islamic Banking .

[1]. Creswell.W.John and Clark Vicki L, Plano 2007. Mixed methods research. Sage publications.
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Abstract: The inevitability of conflict in the workplace in an undisputed reality and so also is the need for its effective handling in order to mitigate unwanted outcomes. Using 3 conflict management styles from the Thomas-Kilman model (1974) namely, collaborating, compromising and accommodating styles, the study investigated (a) the use of these styles by management of some manufacturing firms in Port Harcourt, Nigeria to handle conflict and (b) the relationship between the styles and industrial harmony measured by low strike incidence and mutuality.........

Keywords: Conflict management styles, industrial harmony, manufacturing firms

[1]. Akume, A. & Abdullahi, Y. (2013). Challenges and prospects of effectives industrial conflict resolution in Nigeria . Journal of social sciences, 36(2), 119-208.
[2]. Appellaum, S; Abdallah, C. & Shapiro, B. (1999). The self-directed team: A conflict resolution analysis. Team performance management, 5(2), 60-77.
[3]. Armstrong, M. (2001). A handbook of human resource management practice (8th ed.). London: Kogan Page.
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Abstract: SA8000's acceptance is growing because companies recognize the benefits of this system, both to workers and to management. A growing number of companies are currently assessing their suppliers' compliance with SA8000 and others are listing it as an alternative to the company code of conduct. International trade unions, consumer campaigns and labor activists consistently recognize SA8000 as a strong and comprehensive standard for dealing with workplace conditions...........

Keywords: Tirupur, Garment, Industry, Workers, SA 8000, satisfaction

[1]. Bennear, Lori S. and Cary Coglianese ( 2005) Measuring Progress: Program Evaluation of Environmental Policies. Environment 47(2):22-39.
[2]. Barrientos and Smith (2006) The ETI Code of Labour Practice: Do Workers Really Benefit? Institute of Development Studies university of Sussex, Brighton.
[3]. Locke, Qin, and Brause (2007) Does Monitoring Improve Labor Standards? Lessons from Nike. Industrial and Labor Relations Review 61(1): 3-31.
[4]. Locke and Romis (2007) Beyond Corporate Codes of Conduct: Work Organization and Labour Standards at Nike's Suppliers International Labour Review 146(1-2): 21-40.
[5]. David Weil (2008) ,A strategic approach to labour inspection, International Labour Review, Vol. 147

Abstract: In the context of present competitive environment, brands are the crucial drivers regarding product purchase, revenue and profit generation. Hence, Brands constitute an important intangible asset for the firms. Simultaneously, with the advent of internet, IT services and social media network information services, consumers are turning away from traditional sources of communication such as press, radio, television as used by various companies in past.............

Keywords: Brand Equity, Customer Engagement, CLV, Employee Engagement, Social Media..

[1]. Aaker, D. A. (1991).Managing Brand Equity: Capitalizing on the Value of Brand Name, New York, NY, The Free Press.
[2]. Ailawadi, Kusum L., Donald R. Lehmann, and Scott A. Neslin (2003), "Revenue Premium as an Outcome Measure of Brand Equity," Journal of Marketing, 67 (October), 1–17.
[3]. Allen, D. R., & Wilburn, M. (2002). Linking customer and employee satisfaction to the bottom line, Milwaukee, WI: American Society for Quality.
[4]. Anderson, E. W., & Mittal, V. (2000). Strengthening the satisfaction-profit chain. Journal of Service Research, 3(2), 107-120.
[5]. Appelbaum, A. (2001, June 17). The Constant Customer. Retrieved from http://gmj.gallup.com/content/745/constant-customer.aspx

Abstract: Women domestic worker's one class is currently working in the informal sector in India, which is still unrecognized and unprotected from the boundaries of jurisdiction. Women domestic workers come from their house in searchof employment. They work to give financial support to their family due to the poverty and increasing inflation in the country. While working they have to maintain collaboration between their work and family life. Most of the time it is difficult for working woman to maintain coordination between their work & family and due to that the dispute may be created in the family environment........

Keywords: Informal sector, Jurisdiction, domestic workers, inflation, work-life balance etc.

[1]. Bino Paul G D, Susanta Datta, Venkatesha Murthy R. july, 2011. Working and Living Conditions of Women Domestic Workers:. Mumbai: Adecco TISS Labour Market Research Initiatives (ATLMRI).
[2]. K., Ramadevi. 2015. " Women Domestic Workers and Their Family Life" ( A Case Study Of Gulbarga City). Gulbaraga: Gulbarga University, Kalaburagi.
[3]. Labour, ILO Special Action Programme to Combat Forced. 2015. Indispensable yet unprotected: Working conditions of Indian Domestic Workers at Home and Abroad. International Labour Organization.
[4]. Vivek Vikas Yawalkar, Dr. Madhulika Ajay Sonawane. January-February-2016. "A Study of Work-Life Balance; Challenges before Jalgaon Police Department ." International Journal of Engineering and Management Research.
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Abstract: Nigeria is a federation with the component units saddled with different responsibilities. The local council is the level of government vested with powers to facilitate grassroots development and collaborate with higher levels to foster economic development. Regrettably, the local governments are more like shadows of themselves. One notable challenge the third tier of government had consistently encountered is political interference, especially the unconstitutional appointment of caretaker and transitional committees to manage the affairs of the local government..........

Keywords: Political Functionaries, Local Government, Caretaker/Transition Committees, Development, Grassroot.

[1]. Adeyemi, O. O., Akindele, S. T., Aluko, O. A. and Agbesin, B. (2012)."Institutionalisingthe Culture of Accountability in Local Government Administration in Nigeria".
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Abstract: This study aimed at investigating the effects of (1) organizational culture on organizational commitment, (2) learning organization on organizational commitment, (3) empowerment on organizational commitment, (4) organizational culture on the performance of SMEs, (5) organizational commitment on the performance of SMEs, (6) learning organization on the performance of SMEs, and (7) empowerment on the performance of SMEs. The study employed a quantitative approach. As many as 354 samples of enterprise owners served as the variable of SMEs performance.........

[1]. Ackfeldt, A.L., dan Coote, L.V., 2000. An investigation into the antecedents of organizational citizenship behaviours, ANZMAC,Visionary Marketing for the 21st Century: Facing the Challenge.
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Abstract: The efficacy of the Secondary Education Development and Improvement Project (SEDIP) in Division of Biliran is the focus of this study. It ascertained the perceived extent of implementation of SEDIP components: in-service training, high school innovation fund, secondary schooling alternatives, capability building, textbooks and procurement, and civil works. SEDIP and its components has been implemented "to a large extent" in Biliran Division. Among the subject areas evaluated during the NAT, English has the highest mean percentage score while Science has the lowest...........

Keywords: Effectiveness, Public Secondary Education Development and Improvement Project

[1]. Bernadas, Carmelino P. (2006). The Implementation of the Third Elementary Education Project (TEEP) in the Division of Biliran. Unpublished Dissertation Eastern Visayas State University Tacloban City.
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Abstract: This study intended to find out the involvement in organization, study habits and academic performance of students of Naval State University. A total of 88 student respondents are involved in this study with 62.50% females who are dominating the involvement of students in an organization, most of the respondents are coming from Bachelor of Secondary Education with 87.50%. Majority of the students are first Year College with 63.64% and majority are Roman Catholic with 90.91%. Students who are members of the organization in the university are supported with scholarship and the organization of the university are registered by the Student Affairs Office, most of this organization are academic in nature with 98.86%, some active members of these organization are working students...........

Key Terms: Gratification; Study Habits; Students Involvement; Academic Performance

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Abstract: One of the trending terms Internet of things as been around since the concept of wireless devices have been conceived. A dais where every device is connected with internet and are synchronized, IoT allows devices communicate in intelligent way. This smart way of communication by linking machine to machine has created abundance of new opportunities leading to business innovation. Its application is found in various areas namely- Manufacturing, education, healthcare facility, smart home, transportation etc. Even though wealth of opportunities is produced, this has led increasing security risks. Enabling intelligent and robust cyber security will make way for secured IoT..........

Key Terms: Internet of things, control, automation

[1] Lopez Research LLC, (2013, November), An Introduction to the Internet of Things. Retrieved from http://www.cisco.com/c/dam/en_us/solutions/trends/iot/introduction_to_IoT_november.pdf
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