IOSR-JBM   Volume-23 ~ Issue-10 ~ Oct. 2021

Abstract: Coronavirus (COVID-19) pandemic caused fear among customers and affected normal life around the globe due to prolonged lockdown. It has disrupted the entire ecosystem of the hospitality industry and also has significant impact on worldwide tourism and hospitality services. Hospitality service providers are trying to attract customers and influence their perceptions by highlighting different safety and hygiene related factors. The hospitality industry needs to focus on a strong positive image of safety and hygiene in the customers' minds and cultivate hospitality service expectations by reducing fear and adversities of COVID19. In this article, we introduce the concept of cleaning orientation, a construct that has become highly relevant in the hospitality industry. We construct cleanliness orientation around three constructs namely cleanliness, hygiene and safety. We then describe this orientation with respect to a case study on 'WeAssure' initiative of ITC Hotels group during the lockdown situation.

Keywords: hospitality services, safety and hygiene, cleanliness orientation, Coronavirus pandemic, use of disinfectant

[1]. Ahlualia, N., Building Resiliance in the face of Covid-19, 2020, http://bwhotelier.businessworld.in/article/Building-Resilience-inthe- Face-of-Covid-Crisis/13-05-2020-191966/
[2]. Alonso, A. D., Kok, S. K., Bressan, A., O‟Shea, M., Sakellarios, N., Koresis, A., & Santoni, L. J. (2020). COVID -19, aftermath, impacts, and hospitality firms: An international perspective. International journal of hospitality management, 91, 102654.
[3]. Baum, T., & Hai, N. T. T. (2020). Hospitality, tourism, human rights and the impact of COVID-19. International Journal of Contemporary Hospitality Management.
[4]. Chakraborty, A. (2020), ITC Hotel Launch "we assure‟ Initiative for Healthier Stay, http://timesofindia.indiatimes.com/articleshow/75607138.cms?utm_source=contentofinterest&utm_medium=text&utm_campaign=c ppst
[5]. Coronavirus – Impact on Hospitality Industry, https://www.hospitalitynet.org/hottopic/coronavirus

Abstract: Most organization's aim is to realize and uphold great performance. In order to achieve superior performance, organizations have enhanced strategy implementation process and concentrated efforts on strategy implementation imperatives.County governments in Kenya have fallen below expected performance due to challenges like high personnel emoluments,under-performance in own source revenue collection, low absorption of development allocation,high levels of pending bills,and weak budgetary controls.Government regulations are laws and rules prescribed by governments that effectively control the way a business can operate and defines the bounds of legal behaviourthis study sought to establish the moderating effect of government regulation in.....

Keywords: Strategy Implementation, County Government Performance, Government Regulation

[1]. Adeleke, A. Q., Bahaudin, A. Y. &Kamaruddeen, A. M. (2016). Moderating Effect of Regulations on Organizational Factors and Construction Risk Management: A Proposed Framework. International Journal of Economics and Financial Issues, 6(S7) 92-97.
[2]. Allais, M., (2015). "Le proble`me de la planification economique dans uneeconomiecollectiviste‟, Kyklos, Blackwell publishing Ltd., 48–71.
[3]. Basalamah, M. S. I. (2017). The Influence of Motivation, Competence and Individual Characteristics on Performance Clerk (The Study) in the City of Makassar. International Journal of Scientific & Technology Research, 6(12), 148-153.
[4]. Bell, E. & Bryman, A. (2017). The Ethics of Management Research: An Exploratory Content Analysis. British Journal of Management. 18. 63 - 77. 10.1111/j.1467-8551.2006.00487.
[5]. Finch, C. &Omolo, A. (2015). "Building Public Participation in Kenya‟s Devolved Government," World Bank Other Operational Studies 21663, The World Bank

Abstract: This study investigated the effect of gender perception on consumer behavior in the rural environment in Nigeria. This study used a multistage sampling technique, and the sample size was subjected to Yameni formula prediction. The formula suggested a 400-sample size. The 400 questionnaires were distributed among the participants and 379 questionnaires were successfully filled and returned. The study used frequency analysis, descriptive analysis, factor analysis, correlation, and regression analyses. From the findings, it was reported that there is discrimination in buying a product though such discrimination could be on the quality, price, quantity, and brand. It was also found that products produced in the rural areas have the same quality with the products produced in the urban.....

Keywords: Gender Perception, Price Perception, Perceived Value, Quality Perception, and Consumer Behavior.

[1]. Ajzen, I. (2005).Attitudes, Personality, and Behavior. 2nd eds. Open University Press, Berkshire, UK. 178 p
[2]. Bakshi, S. (2012). Impact of Gender on Consumer Purchase Behavior. Journal of Research in Commerce & Management, 1(9), 1-8.
[3]. Geçti, F. (2014). Examining Price Perception and The Relationships among Its Dimensions Via Structural Equation Modeling: A Research on Turkish Consumers. European Centre for Research Training and Development, 2(1), 1-11.
[4]. Haron, S. A. (2015). Gender Difference in Consumer Attitude towards Purchasing Made in Malaysia Products. Asian Journal of Social Sciences & Humanities, 4(4), 58-67.
[5]. Katrodia, A., Naude, M. J. &Soni, S. (2018). Consumer Buying Behavior at Shopping Malls: Does Gender Matter? Journal of Economics and Behavioral Studies, 10(1), 125-134.

Abstract: The research examined the effect of business mentoring on the development of entrepreneurs in Anambra State. Its particular aims include determining the amount to which mentees gain entrepreneurial skills and knowledge for entrepreneurship development, as well as assessing the obstacles faced by mentees during the skill acquisition process for entrepreneurship development. The study was conducted using a survey research approach. The study's population consists of 4,535 registered small and medium-scale businesses in Anambra state. 478 respondents were determined using Yamane (1967) formula. Questionnaire was the instrument used for data collection, while regression was utilized to test the hypotheses. The study discovered that mentees' entrepreneurial skills and knowledge help in entrepreneurship development, and that obstacles faced by mentees during skill learning effect entrepreneurship development. The study concludes that aspiring entrepreneurs should seek mentoring from entrepreneurs.......

Key Words: Business- mentors, Development, Entrepreneurship, and Anambra State

[1]. Agbionu .C. U, Emejulu, H.N., & Egolum, O.M. (2015). Effect of apprenticeship and social capital on new business creation process of immigrant entrepreneurs. Review of Public Administration and Management, 2(3), 156-168.
[2]. Anukam, I. A. (2009) Entrepreneurship Skill Acquisition, Theory and Practice, Owerri: Armstrong, R.K. (1990), How Do Managers Learn? Unpublished Research paper, Lancaster University, CSML
[3]. Benjamin I. C., & Onyeizugbe, C. U., (2013) Business Mentoring and Entrepreneurship Development in Selected States of Nigeria. Journal of Economics and Sustainable Development .4, (11), 13
[4]. Chouke S.T & Armstrong, R.K, (1992) "The Effects of Group Mentoring on Career Outcomes" Group and Organisation Management, 21, March. Chukwuemeka Publishers Co.
[5]. Egwu, B (2012) Mentorship as a Tool for Competence Development. The SIDC Experience. Journal of Human Resource Management. Millennium edition 9 (4)5 – 14.

Abstract: virtual currencies have a strong global development momentum, and the market value of virtual currencies continues to increase under the pursuit of capital, which has led to the attention of central banks of various countries. Virtual currency has a strong investment attribute, so the official institutions in Europe and the United States are open to virtual currency, but the risk of virtual currency investment is also high. The Chinese government has a conservative attitude towards virtual currencies, so the influence of virtual currencies in China is limited. With the development of financial globalization, China will not stay outside of financial globalization in.......

Key Word: Virtual currency; Financial risk; Chinese legal supervision; Access system

[1]. Alghamdi, Saleh, Beloff, Natalia. Virtual Currency Concept: Its Implementation, Impacts And Legislation[C]. //Proceedings Of 2015 Science And Information Conference: 2015 Science And Information Conference (Sai), July 28-30 2015, London, United Kingdom.:Institute Of Electrical And Electronics Engineers, 2015:175-183.
[2]. Yinqing, Fang, Hong, Wu. Research On The Multiple Attributes Of Virtual Currency And Its Regulation[C]. //2014 Sixth International Conference On Measuring Technology And Mechatronics Automation: 2014 Sixth International Conference On Measuring Technology And Mechatronics Automation (Icmtma 2014), 10-11 January 2014, Zhangjiajie, China.:Institute Of Electrical And Electronics Engineers, 2014:549-551.
[3]. Buchinger, Uschi, Ranaivoson, Heritiana, Ballon, Pieter. Virtual Currency For Online Platforms: Business Model Implications[C]. //Proceedings Of The 10th International Conference On E-Business: 10th International Joint Conference On E-Business And Telecommunications (Icete 2013), International Conference On Data Communication Networking (Dcnet 2013), International
Conference On E-Business (Ice-B 2013), International Conference On Optical Communication Systems (Optics 2013), 29-31 July, 2013, Reykjavik, Iceland.:Scitepress – Science And Technology Publications, 2013:1-11.
[4]. UschiBuchinger, HeritianaRanaivoson, Pieter Ballon. Virtual Currency For Online Platforms Business Model Implications[C]. //Proceedings Of The 4th International Conference On Data Communication Networking, 10th International Conference On E-Business And 4th International Conference On Optical Communication Systems: Dcnet 2013, Ice-B 2013, Optics 2013, Reykjavik, Iceland, 29-31 July, 2013.:Scitepress, 2013:196-206.
[5]. A. Bogliolo, P. Polidori, A. Aldini, Et Al. Virtual Currency And Reputation-Based Cooperation Incentives In User-Centric Networks[C]. //2012 8th International Wireless Communications And Mobile Computing Conference. [V.2].:Ieee, 2012:895-900.

Abstract: The growth of economies, whether developed or emerging, cannot be achieved without the contribution of the activities of SMEs. In Morocco, they occupy an important place in the national economic
fabric, have a direct impact on economic and social growth and strongly participate in the creation of added value. What makes Moroccan SMEs, so special is their flexibility as well as their ability to adapt to the vagaries of the economy. However, these are also companies which at each stage encounter new difficulties of different kinds (organizational, commercial, administrative, legal, fiscal, regulatory, financial and technological, etc.), including access to sources of financing constitute the most visible constraint and an important element blocking their growth........

Key Word: Financing, Moroccan SMEs, constraints, crowdfunding, competitiveness

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Abstract: The business environments are rapidly changing with the pace of digitalized movement. Students select their major area of studies with a view to having a successful career in their future working environments. In order to portray the factual world circumstances, the students of accounting require prospects that will develop their expertise by schooling activities, especially at tertiary level. This study explored the reasons why students prefer accounting courses at their tertiary level of education. It also emphasized on the prospects of accounting major subjects in their career goal settings. This study was conducted among the accounting major students in two universities in Sylhet.....

Key Words: Perceptions of Accounting Students, Tertiary Level, Career Goals, Bangladesh

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[2]. of accounting education (The Bedford Committee). SPECIAL REPORT: Future accounting education: Preparing for the expanding profession. Issues in Accounting Education, Spring edition, 1(1), 168–195.
[3]. Alshurafat, H., Al Shbail, M.O., Masadeh, W.M. et al. (2021).Factors affecting online accounting education during the COVID-19 pandemic: an integrated perspective of social capital theory, the theory of reasoned action and the technology acceptance model. Education and Information Technologies https://doi.org/10.1007/s10639-021-10550-y
[4]. Azni Suhaily Binti Samsuri, Tengku Rahimah Binti Tengku Arifin, Suhaili Binti Hussin, (2016), Perception of Undergraduate Accounting Students towards Professional Accounting Career, International Journal of Academic Research in Accounting, Finance and Management Sciences, Vol. 6, No. 3, July 2016, pp. 78–88, E-ISSN: 2225-8329, P-ISSN: 2308-0337, DOI: 10.6007/IJARAFMS/v6-i3/2173
[5]. Abbie Gail Parham, Thomas G. Noland, Julia Ann Kelly, (2011), Accounting Majors' Perceptions Of Future Career Skills: An Exploratory Analysis, American Journal of Business Education (AJBE) 5(1):29, DOI: 10.19030/ajbe.v5i1.6701

Abstract: The world is witnessing rapid development at the economic, political, social and technological level. And as a result of the depth and speed of this development in the field of information technology, the world has entered the age of the information society, and information technology is one of the requirements that facilitate the work of information systems, especially the administrative information system, where the accounting information system has become a method for business enterprises and an important pillar. To manage the institution and an important source to maximize the added market value and achieve new opportunities for participation in new market shares.....

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