IOSR-JBM   Volume-23 ~ Issue-10 ~ Oct. 2021

Abstract: A brand is an image of a product, a service, or a company. Through name, logo, and way of communication, a company or business wants to create its brand image in the minds of customers in order to create a loyal customer base. Loyal customers consistently purchase products of their preferred brands, regardless of convenience or price. This research paper tries to measure the association between Social Media [mainly Facebook] marketing of different brands of products and services by the concerned companies, and brand awareness created among their targeted customers thereof. The research has produced handful results regarding the effects of Facebook marketing on creating brand awareness among customers, revealing a considerable amount of correlation.....

Keywords: Marketer, Facebook, Brand, Social Media, Awareness, Sharing, Communication, Promotion, Information, Consumer.

[1]. Alnsour, M. and Tayeh, Z., 2019. Impact of social media use on brand awareness: an applied study on Jordanian banks that uses Facebook. International Journal of Electronic Banking, 1(4), p.341.
[2]. Amin, M. A., (2018). An Analysis on the Impact of Facebook Marketing on Brand Awareness: A Case Study of GlaxoSmithKline Bangladesh's Product, 'Horlicks'. Journal of Business Studies, XXXIX (2), pp.97-111.
[3]. Cizmeci, F. and ERCAN, T., 2015. The effect of dijital marketing communication tools to create brand awareness by housing companies. MEGARON / Yıldız Technical University, Faculty of Architecture E-Journal.
[4]. Coursaris, C., Osch, W., V. and McKay, B., A. B (2013) et al. Proceedings of the 21st European Conference on Information Systems, n.d., pp. 1–12, file:///D:/RESEARCH/Brand%20Impression/5.pdf
[5]. De Chernatony, L. and Dall'Olmo Riley, F., 1998. Modelling the components of the brand. European Journal of Marketing, 32(11/12), pp.1074-1090

Abstract: This study empirically investigated the effect of government recurrent expenditure components on Nigerian economic growth. Particularly, the study was focused on finding out the variables of government recurrent expenditure (in four component categories) that yield positive economic growth in Nigeria. Annual time series secondary data obtained from the Central Bank of Nigeria (CBN) statistical bulletin from 1999 to 2019 was used. Gross Domestic Product (GDP) was used as the dependent variable, while the four major components of government recurrent expenditure: administrative, economic, social and community services, and transfer expenditures were used as independent......

Keywords: Recurrent Expenditure, Economic Growth, Gross Domestic Product,

[1]. Abdullah, H. A. (2010). The relationship between government expenditure and economic growth in Nigeria. Journal of Administrative Science, 12(2), 39-46.
[2]. Abomaye-Nimenibo, W. A. S. (2020). The empirical evaluation of how public expenditure influences economic growth in Nigeria. Global Journal of Management and Business Research: B-Economics and Commerce, 20(2), 43-58.
[3]. Abubakar, A.B. (2016). Public expenditure and economic growth in Nigeria: A disaggregate analysis. International Journal of Research in Economics and Social Sciences, 6(3), 249- 259
[4]. Agbonkhese, A. O. & Asekome, M.O. (2014). Impact of public expenditure on the growth of Nigerian economy. European Scientific Journal, 10(28), 219-229.
[5]. Aiyedogbon, J. O., Ohwofasa, B. O. & Anyanwu, S. (2015). Government expenditure and economic growth in Nigeria, 1981-2013: A bound testing approach. International Journal of Economics and Financial Research, 1(4), 50-56.

Abstract: Most organizations have a particular role that rely on their operations of knowledge resources for sharing and collaboration within any other organization. It is regarded as a useful instrument for facilitating the sharing of information and experiences among workers of all generations. The involvement of employees from all generations have actively engage in this process and concentrate on their strengths whether it is a necessary prerequisite for knowledge transfer to be successful done in companies based. Since, the empirical portion of the study examines the efficacy of knowledge-sharing processes in various companies that manage workers from various generations. The goal of this study was to discover certain variables that influence the behavior of workers of various generations when.......

Keywords: Knowledge Sharing, Collaboration, Organization.

[1]. Paavola, S., Lipponen, L., & Hakkarainen, K. (2004) Models of Innovative Knowledge Communities and Three Metaphors of Learning. Review of Educational Research, Winter 2004, Vol. 74, No. 4, 557-576.
[2]. Du Chatenier, E. Verstegen, J.A.A.M., Biemans, H.J.A., Mulder, M. & Omta, O. (2009) The Challenges of Collaborative Knowledge Creation in Open Innovation Teams. Human Resource Development Review 2009; 8; 350-381.
[3]. Stoller-Schai, D. (2021) Making Collaboration Work. In: S. Güldenberg et al. (eds.), Managing Work in the Digital Economy, Future of Business and Finance. Cham: Springer Nature Switzerland AG.
[4]. Bettoni, M. (2000) Meeting the Challenge of Knowledge-Intensive Automation. Presentation at CAWorld 2000, Neugents Session, April 10, New Orleans. Online: http://www.weknow.ch/marco/A2000/CAWrld/index.htm Bettoni M. (2007) Knowledge as Experiential Reality. Constructivist Foundations, Vol.3, number 1, 10-11.
[5]. Pearstein, J. (2020) "Team formation that models real-life: Teaching employeess to form better teams in the capstone and beyond", Journal of Education for Business, Vol 95, No. 6, pp 375-383.

Abstract: Background: Across the world, many educational institutions have had to close down due to the COVID-19 outbreak. The pandemic has affected education at every stage in a number of ways. Instructors and learners have had to move away from standard classroom teaching into online learning. This has made human resource management (HRM) strategy a significantly greater challenge. The principal purpose of HRM is to allow organizations to attain their goals; within education this means that HRM has had to focus on helping instructors to perform their......

Key Word: Human Resource Management, E-learning, Competency, Instructors, COVID-19.

[1] T. Tom, "Weblog," 6 July 2021. [Online]. Available: https://www.petersons.com/blog/the-historyof-online-education/.
[2] D. O'Doherty, M. Dromey, J. Lougheed, J. Last and D. McGrath, "Barriers and solutions to online learning in medical education – an integrative review," BMC Medical Education, 18, 2018.
[3] I. Gigauri, "Influence of Covid-19 Crisis on Human Resource Management and Organizations' Response: The Expert Study," International Journal of Management Science and Business Administration. 6. 6, pp. 15-24, 2020.
[4] A. Elias and R. Cavana, "Stakeholder Analysis for Systems Thinking and Modelling," 2011. [Online]. Available: https://www.researchgate.net/publication/253711729.
[5] S. Raza, A. Siddiqui and C. Standing, "Exploring Systemic Problems in IS Adoption Using Critical Systems Heuristics," Systemic Practice and Action Research, 32. https://doi.org/10.1007/s11213-018-9467-6, p. 125–153.

Abstract: Ideally, the Small and Medium Enterprises (SMEs) sector plays significant role in the economy of Kenya particularly as far as establishment of employment/jobs is concerned. Technological innovations such internet banking model which eases the complexity of banking transactions and changes the competitive dimensions of the enterprise have the potential of significantly improving SME performance and thus SMEs are expected to be adopting and using them. The actual state in SMEs is that although there is a steady increase in online banking acceptance, not all small and medium enterprises are making use of it. Instead they make use of the traditional banking model. The main objective of this study was to establish the effect of online banking on performance of small and medium enterprises.....

Key words: Communicational online banking, Performance, SMEs, Kisumu County

[1]. Baptista, G., & Oliveira, T. (2015). Understanding mobile banking: The unified theory of acceptance and use of technology combined with cultural moderators. Computers in Human Behavior, 50(1), 418-430.
[2]. Brennan, M., Blumenthal, P., Goodman, L., Seidman, E., & Meixell, B. (2017). Housing as an Asset Class. International Journal of Scientific & Technology Research, 5(1), 63-70.
[3]. Ciravegna, L., Kundu, S. K., Kuivalainen, O., & Lopez, L. E. (2018). The timing of internationalization-drivers and outcomes. Journal of Business Research, 5(1), 55-63.
[4]. Chishti, S., & Barberis, J. (2016). The FinTech book: The financial technology handbook for Investors, Entrepreneurs and Visionaries. New York: John Wiley & Sons.
[5]. Hillary, R. (2017). Small and medium-sized enterprises and the environment: Business imperatives. UK: Routledge

Abstract: Purpose: This study attempts to find out the impact of Indian Premier League (IPL) team-related events on the share prices of companies sponsoring the team, in total as well as in terms of positive and negative events. Design/methodology/approach: Data about 444 events affecting eight IPL teams for the last seven years was collected from secondary sources and analysed against the share prices of the sponsor companies of these teams using correlation and regression. Findings: The results show a strong positive correlation between the positive events for teams and the share prices of sponsors as well as a strong negative.........

Keywords: sports marketing, sports sponsorship, India, IPL, impact on share prices

[1]. Aaker, D. Building strong brands. New York, NY: The Free Press, 1996.
[2]. Agnihotri (2021, May 4) IPL 2021 Viewership: Double whammy for IPL, Covid-19 hits IPL viewership, ratings down by almost 35%. Inside Sport. https://www.insidesport.co/ipl-2021-viewership-double-whammy-for-ipl-covid-19-hits-ipl-viewership-ratings-down-by-almost-35/
[3]. Amis, J., & Cornwell, T. B. (2005). Global sport sponsorship. New York, NY: Berg Publishers.
[4]. Baumol, W. (1971). Economics of Athenian drama: Its relevance for the arts in a small city today. Quarterly Journal of Economics, 85(3), 365–376.
[5]. Beech, J., & Chadwick, S. (2007). The Marketing of Sport. Harlow, England: Prentice Hall

Abstract: The concept of employee turnover is one of the major issues for the whole related organization and its human resource department too. According to many research findings, different kinds of factors are affected by employee turnover intention. Based on the literature, related factors are affected by the employee turnover intention to describe this study.
There are several age categories at work in organizations, and according to this study, there is turbulence in the environment in which organizations are competing to attract the right employees at the right time to the right jobs, retain the appropriate employees in the organization, and reduce the cost of the employees. When these objectives are attained......

Key Words: Work load, work and family life balance, welfare satisfaction, electronic monitoring & surveillance, millennium employee turnover intention, apparel sector.

[1]. Rizwan, M., Arshad, M. Q. & Munir, H. M. A., 2014. Determinants of Employees intention to leave:A Study from Pakistan. International Journal of Human Resource Studies , 4(3).
[2]. Augustine, H., 2005. Case of Employee turnover in Micro Finance Institutions in Tanzania. Business Administration of the Open University of Tanzania.
[3]. Liyanage, D. & Galhena, B., 2011. Determinants of Turnover Intention of Sewing Machine Operators: Case from leading Apparel Company, s.l.: Department of Management & Entrepreneurship, Faculty of Management & Finance, University of Ruhuna, Matara.
[4]. Bureau, C., 2016. Population break down by largest generation. Tech target.
[5]. Samuel, M. & Chipunza, C., 2009. Employee retention and turnover: Using motivational variables as a panacea. African Journal of Business Management.