Abstract: The study aims at identifying effect of socio-demographic characteristics of customers on usage and non usage of food labels during purchase of packaged food, study is conducted through primary survey of 474 respondents using structured questionnaire. The data was analysed using Statistical Package for Social Sciences. Six factors which effect usage of food labels and seven non usage factors are identified by reviewing previous studies. Analysis is being carried out using statistical techniques. Linear regression equation was developed which shows that the level of education has the highest influence over identified usage factors, p value also justify the statement. Among non usage factors gender, marital status and level of education has influence over identified.......
Keywords: Food label, Socio-Demographic, Packaged food, Purchase
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