IOSR-JBM   Volume-23 ~ Issue-5 ~ May 2021

Abstract: Résumé : Cet article s'intéresse à l'évaluation de la qualité de l'audit, et à la confiance que les sociétés cotées à la bourse du Maroc accordent aux Big 4 dans leur mission de certification des comptes (audit légal). L'évaluation de la qualité de l'audit ne pouvant être définie aisément, plusieurs paramètres sont à considérer à l'instar des indicateurs de mesure de la qualité de l'audit, du choix des cabinets d'audit pour la certification des comptes, de l'environnement de crise etc. Aussi, il est nécessaire d'identifier les paramètres liés à la relation auditeur-audité au Maroc et les déterminants de la confiance des entreprises auditées vis-à-vis des Big 4. Nous avons utilisé la méthode qualitative (études de cas et entretiens) à travers la démarche hypothético-déductive. Des entretiens.....

Keywords : Audit légal, qualité de l'audit, confiance, Big 4 et non Big

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Abstract: Résumé La présente réflexion avait comme préoccupation, peindre l'image de la R.D. Congo. L'application a été faite sur Ville Morte de Norbert Mbu Mputu, un écrivain congolais. De l'analyse de cette oeuvre, nous avons privilégié la théorie de Bakhtine qui présente le roman comme « un système dialogique d'images, de langues, de styles, de consciences, … ». Cette théorie a été renforcée par la sociocritique de Claude Duchet qui nous a imposé une lecture immanente de l'oeuvre cible. De par cette oeuvre, la R.D.Congo se caractérise par des journées ville morte, la corruption, la guerre des mots, le manque de confiance et l'Occident est considéré comme source du mal africain......

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Abstract: Growing preference for vehicles for personal movement and driving sales of automotive in India, paving the way to increasing demand for automotive lubricants. The Indian lubricant industry is highly related to the GDP as it contributes towards many different aspects of the economy. Currently, the biggest challenge that is being faced by the market players is ensuring that the customers are aware of the lubricants which is the light one and its applications. Lubricant uses are mainly focused on their performance. Hence due to the increase in demand and competition creating brand awareness becomes necessary among lubricant companies. In India, automotive lubricant companies started concentrating more on different brand-building activities to increase their market share.......

Keywords: Branding, brand awareness, brand loyalty, brand choice and purchase decision,Lubricant,Oil Companies

[1]. DR RAHUL KHANDELWAL, A COMPETITIVE ANALYSIS OF AUTOMOTIVE LUBRICANT MARKET AND DEVELOPING MARKETING STRATEGIES FOR RURAL MARKETS IN INDIA, International Journal of Social Science & Interdisciplinary Research, Vol. 4 (10), October (2015), pp. 15-29.
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Abstract: This research aimed to investigate the correlation of 7 aspects of the service marketing mix in Thailand's cultural tourism. The population was the tourists who joined the annual event in Petchabun province, located in the northern area of Thailand. 400 respondents were the sample size that used in the statistical analysis. Descriptive analysis and structural equation modeling were performed. The results showed that the most of respondents were female, aged between 20-30 years, had a bachelor's degree, and monthly income was less than 600 USD. Descriptive results found that the overall marketing mix mean was at a high level. When considering the detail, it showed that every aspect of the service marketing mix was high, except the place aspect that was at the moderate level. From structural equation model evaluation....

Key Words: Service Marketing; Marketing Mix; Cultural Tourism; Structural Equation Model

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Abstract: The history of Artificial Intelligence (AI) began in antiquity, with rumors, stories, and myths of artificial beings endowed with intelligence or consciousness by master professionals. The ideal characteristic of artificial intelligence is its ability to rationalize and take actions that have the best chance of achieving a specific goal. AI is used in numerous areas, sectors but the application of AI in business plays a very vital role for businesses, the economy, and society as well. Artificial Intelligence isn't just for mega-companies anymore. Small businesses can easily and affordably boost marketing efforts with AI and can put the company light-years ahead of the competition. It's not about working faster or harder; it's about working smart. Limited budgets have traditionally left small businesses at a disadvantage when looking to market themselves. But with the help of affordable Artificial Intelligence......

Keywords: Artificial Intelligence, business, appliances, technology, future, tools & equipment, innovation.

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Abstract: Background: This study examined the impact of low motivation on the performance and turnover rate of employees working with luxury restaurants in Dubai, United Arab Emirates.
Materials and Methods: Qualitative method was used to conduct this study. This method was chosen, because it provides researchers with the opportunity to ask more questions when necessary, thereby enabling them to gather a detailed and quality data. The research instruments that were used to conduct this study were interview1 and observation2. The population of this study is the employees working with luxury restaurants in Dubai, UAE. Purposive sampling method was used to select a sample in Dubai, which represents the entire population. Purposive sampling method, which is a form of non-random sampling, was used to select 200 respondents for this study......

Key Words: United Arab Emirates (UAE), Dubai, Employee Motivation, Low Motivation, Employee Performance, Employee Turnover, Industry, Needs, Restaurants, Luxury.

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