Abstract: Background: This study aims to analyze the role of learning orientation in mediating entrepreneurship orientation to increase the competitive advantage of SMEs. Many studies have found that SME entrepreneurship can increase competitive advantage. Does this effect also apply if the relationship between these two variables is mediated by learning activities? Materials and Methods: This research was conducted in Malang Raya, East Java, Indonesia on SMEs who are followers of the Facebook account: Aneka Usaha and Bisnis Malang Raya (AUBMR) until January 2022, as many as 39,816 followers, with a sample of 100 SMEs. Research analysis using Partial Least Squares (PLS) method........
Keywords: Entrepreneurship Orientation,Learning Orientation, Competitive Advantage, SMEs, Malang Raya
[1] Atitumpong, A., &Badir, Y. F. (2018). Leader-member exchange, learning orientation and innovative work behavior.Journal of workplace learning, 30(1), 32–47. [2] Baker, W.,E, Mukherjee, d., Perin, M.G., 2022, Learning orientation and competitive advantage: A critical synthesis and future directions, Journal of Business Research , 144(4), PP. 863-873 [3] [44]. Barney, J.,Firm resources and sustained competitive advantage, Journal of Management, 17 (1),1991,99-120. [4] Darmanto, Wardaya, F.S., Sulistyani, L., 2018, KiatPercepatanKinerja UMKM dengan Model StrategiOrientasiBerbasisLingkungan, PenerbitDeepublishCetakanPertama, Juli 2018 [5] Djodjobo, V.,C., Tawas, H.,N., 2014, PengaruhOrientasiKewirausahaan, InovasiProduk, Dan KeunggulanBersaingTerhadapKinerjaPemasaran Usaha NasiKuning Di Kota Manado, Jurnal EMBA Vol.2 No.3 September 2014, Hal. 1214-1224.