IOSR-JBM   Volume-25 ~ Issue-3 ~ March 2023

Abstract: Background: The aged and cataia flavored handmade sugar cane brandy (pseudocaryophyllus pepper), known as Whiskey caiçara is an old practice in traditional communities, and over the years, the drink has become popular especially in the tourist environment and in the face of demand by tourists, local residents have seen in cataia the possibility of earning income, however little is known about consumer preference in relation to this drink. Given this context, this study aimed to carry out a sensory analysis in order to obtain detailed information about the opinions and attitudes of consumers, generating information for producers in order to improve the quality of production.....

Key Word: Sugar Cane; Cachaça; Littoral of Paraná; Alembic; Distilled Drinks

[1]. Abep. (2022) Critério de Classificação Econômica Brasil. Disponível em: https://www.abep.org. Acesso em 20/08/2022
[2]. Alcarde, A. R., Souza, P. A. D., & Belluco, A. E. D. S. (2010). Aspectos da composição química e aceitação sensorial da aguardente de cana-de-açúcar envelhecida em tonéis de diferentes madeiras. Food Science and Technology, 30, 226-232..
[3]. Anacleto, A., Rothbart, M., Fiorentin, N. M., de SOUZA, P. A., & Prestes, R. K. (2011). Avaliação do consumo de palmito de pupunha no litoral do paraná evaluation of consumption of heart-of-palm of the pejibaye in the coast of Paraná. Scientia Agraria, 12(1).
[4]. Anacleto, A., Xavier, A. P. S., da Silva, A. L., & dos Santos, A. C. (2013). Análise sensorial de aguardente artesanal no litoral do Paraná. Varia Scientia Agrárias, 3(2), 09-20.
[5]. Anacleto, A., Freitas, E. C. S., Leandro, R. P. (2017). Production and trade of sugar cane spirit aged with cataia in Paraná coast - Brazil: socioeconomic implications. International Journal Of Scientific Research, 2, 2-12

Abstract: Volatility forecasting is a grandioseventure. It is one such problem which has to be faced by almost every investor while taking decisions regarding their investments.GARCHfamily models have been one the most venerated group of volatility forecasting models amongst practitioners as well as academicians. The present study aims to use the GARCH models to price option contracts by taking data from the Indian options market for the first decade since their introduction. The Black and Scholes option pricing model is used to value the Nifty Index option by extracting the volatility forecasts for the underlying asset, that is Nifty, through GARCH models..

Keywords: GARCH, volatility, option contracts, stock market

[1]. Akgiray, V. (1989). "Conditional Heteroscedasticity in Time Series of Stock Returns: Evidence and Forecsats", Journal of Business, 62, 55-80.
[2]. Black, F. & Scholes, M. (1973). The pricing of options and corporate liabilities. Journal of Political Economy, 81(3), 637-654. [3]. Chiras, D.P. and Manaster, S., 1978. The information content of option prices and a test of market efficiency. Journal of Financial Economics, 6(2-3), pp.213-234.
[4]. Doidge, C. and Wei, J.Z. (1998). "Volatility Forecasting and the Efficiency of the Toronto 35 Index Options Market", Canadian Journal of Administrative Sciences/ Revue Canadienne des Sciences de l'Administration, 15(1), 28-38.
[5]. Ederington, L. and Guan, W. (2000). "Why are those Options Smiling?" Working Paper Series, University of Oklahoma Center for Financial Studies

Abstract: Background:The bodybuilding gyms are a private market where people attend with various goals. The functioning of this type of commerce requires highly qualified physical education professionals, to provide the best results to their paying guests, be they health, aesthetics, or even moments of relaxation. The objective of the present study was to relate the frequency and seasonality of practitioners of a bodybuilding gym. Materials and Methods: For this, a questionnaire was prepared where the Manager of this Academy showed attendance information and enrolled students in a period of 12 months. Results: We found two frequency......

Key Word:Seasonality, frequency, gym, bodybuilding

[1]. Aguiar, F. A. de. (2007). Análise da satisfação dos clientes das academias de ginástica da cidade de João Pessoa-PB. Dissertação (MestradoemAdministração). Universidade Federal da Paraíba, João Pessoa, PB.
[2]. Baldissera, L., Machado, D. L., Alves, L. G., Faleiro, D., &Zawadzki, P. (2017). Benefíciospercebidosporpraticantes de musculação para a saúde, estilo de vida e qualidade de vida. Unoesc&Ciência-ACBS, 8(2), 117-124.
[3]. Barros M. A. F., Mulatinho C. A. Q. P., Gantois G. L. L. F., Gonçalves W. H. A. L., Aguiar T.C. S., Rocha, L. S. V. (2013). Perfil do gestor esportivobrasileiro: umarevisão de literatura. Revista Intercontinental de GestãoDesportiva, Vol 3, 44-52.
[4]. Bertevello, G. (2006). Academias de ginástica e condicionamentofísico–Sindicatos&associações. Atlas do esporte no Brasil. Rio de Janeiro: CONFEF.
[5]. Cárdenas, A. R., Amboni, N., & da Silva, J. D. (2014). Análise da Sazonalidadeemuma Academia de Ginástica de Florianópolis, Santa Catarina. Podium, 3(1), 29. Doi: 10.5585/podium.v3i1.65.

Abstract: Organizational learning is a complex concept both in its definition and in its implementation. It is undoubtedly due to its complexity due to the two components that constitute it, which are "learning" which comes from the word "learn" and "organizational" which comes from "the organization" or "firm". Indeed, those who learn faster are those who have the ability to memorize and understand for a short time the maximum of knowledge. Hence the birth of the concept of "learning capacity". The latter encompasses at the same time the notion of attention (individual / collective) and cognitive capacity (individual / collective). At the organizational level, the collective also has an "attention" that depends on the attentions of all its members, and a cognitive capacity strongly influenced by individual cognitive abilities. It should be noted that group attention and collective cognitive ability are often less than the sum of all individual attentions and cognitive abilities. Because it's easier to focus on working alone than with a group. In this article, we will focus on the concepts....

Key Word: Organizational learning, knowledge management, learning capacity, cognitive skills

[1]. AQNP, Association Québécoise des NeuroPsychologues, http://aqnp.ca/la-neuropsychologie/les-fonctions-cognitives/#Attention
[2]. HannyToxopeus, President of the Public Service Professional Association of Canada APEX "An Introduction to Learning Organization Concepts", Prepared for the Learning Policy Directorate of the Public Service, Canada Public Service Agency, 2007.
[3]. John B. Watson, Psychology as the Behaviorist Views it, 1913. http://psychclassics.yorku.ca/Watson/views.htm
[4]. The mentalist approach considers that only the mind can be the means for understanding cognition.
[5]. Jean Piaget, "La construction du réel chez l'enfant", Paris, Delachaux and Niestlé, 1937.
[6]. Marc Trestini, "Complex Systems Theory Applied to Modeling Next-Generation Digital Learning Environments." University of Strasbourg, 2016. P.30

Abstract: Bakeries experience shocks just like other industries emanating from global external environment prompting the development of strategies to reduce costs and deliver services and products to clients to boost their performance. The revenues for the bakery industry have largely stagnated over the years rising at a compounded annual rate of 0.1% over the last five years. This research investigated the impact of CI strategies on performance of bakeries in Nakuru County. The research was informed by the resource based view, theory of network organization, diffusion innovation theory and the balance scorecard model. The research design was the descriptive and explanatory design....

Key Word: Competitive Intelligence Strategies, Performance of Bakery Firms

[1]. Adidam, P.T., Shikla, P. & Banerjee, M. (2012).Competitive intelligence and firm‟s Performance in emerging market: An exploratory study in India, Journal of Business & Industrial Marketing, 27 (3), 242-254.
[2]. Al-Rfou, N. A. (2012). Competition and Organizational Performance: Empirical Evidence from Jordanian Firms, Journal of Economics, 3 (1) 13-17.

[3]. Amimo, E. (2013). Location decisions by food manufacturing firms in Kenya (Doctoral dissertation, University of Nairobi).
[4]. April, K. &Bassa, J. (2006). A critique of strategic competitive intelligence process within a Global Energy Multinational, Problems and Perspectives in Management, 4(2), 86-99.
[5]. Arefin, M. S., Hoque, M. R., &Bao, Y. (2015). The impact of business intelligence on organization‟s effectiveness: an empirical study. Journal of Systems and Information Technology, 17(3), 263-285.

Abstract: The evolution of AI has changed the dynamics of businesses. Marketing is one of the areas witnessing the rapid adoption of AI on a very intense scale. Practitioners across the globe are trying to figure out the best fit of a solution for their marketing functions. The current study using Narrative Literature Review (SLR) explores the importance and use of AI in the different operations of marketing. On the basis of prior literature, the study categorizes marketing into four distinct functional themes market search, integrated digital marketing, experimental marketing, and social media. The study conducted a review of 86 qualified peer reviewed journal publications from the most reliable databases such as Scopus and Web of Science (Wos). The study was conducted using an evidence-based approach by categorically evaluating and inspecting academic and scholarly articles and journal publications on the topic of AI and marketing. The findings of the study have implications in academia and industry as it recommends the firms to adopt the application of AI in the different themes of marketing..

Key Word: Artificial intelligence, Marketing, Market search, Experimental market, Digital marketing.

[1]. Ahmed, A., Elkatatny, S., Ali, A., &Abdulraheem, A. (2019). Comparative analysis of artificial intelligence techniques for formation pressure prediction while drilling. Arabian Journal of Geosciences, 12(18), 1-13.
[2]. Antons, D., &Breidbach, C. F. (2018). Big data, big insights? Advancing service innovation and design with machine learning. Journal of Service Research, 21(1), 17-39.
[3]. Balaji, M. S., & Roy, S. K. (2017). Value co-creation with Internet of things technology in the retail industry. Journal of Marketing Management, 33(1-2), 7-31.
[4]. Balakrishnan, J., Dwivedi, Y. K., Hughes, L., & Boy, F. (2021). Enablers and inhibitors of AI-powered voice assistants: a dual-factor approach by integrating the status quo bias and technology acceptance model. Information Systems Frontiers, 1-22.
[5]. Ballester, P. J., & Carmona, J. (2021). Artificial intelligence for the next generation of precision oncology. NPJ Precision Oncology, 5(1), 1-3

Abstract: Background: Teachers are considered as Nation builders since they prepare the present youths with skills and knowledge for the future development of a country. Every teacher aspires to work in an environment with greater autonomy and provide the finest education possible to the students.Hence, job security as a component of quality of work life enables teachers to render service without any interference, fear and restrictions. According to Pandey et al (2014)1, Quality of Work Life (QWL) is a human resource management concept which is used to improve the quality of work life of employees. This concept is applied in school environment in which teachers....

Key Word: Quality Work Life, Job Security, Productivity, Job Satisfaction

[1]. Pandey, A., & Jha, B. K. (2014). Review and redefine: Quality of work life for higher education. Global Journal of management and business research, 14(A11), 35-41
[2]. Ahmed, N. (1981). Quality of work life: A need for understand. Indian management, 20(11), 29-33.
[3]. Davis, L. E. (1983). Design of new organizations. In Kolodny, H. &Beinum, H.(Ed.). The Quality of Working Life and the 1980s. Praeger Publishers, New York, NY, 65-86
[4]. Adhikari, D. R., & Gautam, D. K. (2010). Labor legislations for improving quality of work life in Nepal. International Journal of law and management,52(1), 40-53
[5]. Greenhalgh, L., & Rosenblatt, Z. (1984). Job insecurity: Toward conceptual clarity. Academy of Management review, 9(3), 438-448.

Abstract: The environmental, economic and financial performance is always questioned among researchers. The present paper assessed the existing relation between environmental performance and economic-financial performance in companies of wood, paper and cellulose segments, present in the Brazilian stock exchange sustainability indexes (B3)considering the period from 2014 to 2018. To this end, we selected the ROA, ROE, EPS and LR economic-financial indicators obtained from financial statements provided by companies, and from the Economática database. For assessing environmental performance we used the IPAT-e indicator, which is capable of measuring the impact caused by companies on the environment. Via relational test between economic-financial indicators and....

Key Word: Social Responsibility, Sustainability, IPAT-e.

[1]. ALVES, E. A.2003.Dimensões da responsabilidade social da empresa: uma abordagem desenvolvida a partir da visão de Bowen. Revista de Administração, São Paulo, v. 38, n. 1, p. 37-45.
[2]. ASSAF NETO A.; LIMA F. G.2011.Curso de AdministraçãoFinanceira, 2 ed. São Paulo: Editora Atlas S.A.
[3]. B3-BRASIL, BOLSA, BALCÃO. 2019.Índices de Sustentabilidade. Disponível em:<http://www.b3.com.br/pt_br/b3/sustentabilidade/nas-empresas/indices/>. Acesso em: 01 jun. 2019.
[4]. BHARDWAJ, P.; CHATTERJEE, P.; DEMIR, K. D.; TURUT, O. 2018.When and how is corporate social responsibility profitable?.Journalof Business Research, v. 84, p. 206-219.DOI: 10.1016/j.jbusres.2017.11.026
[5]. CARVALHO, P. L.; SOUSA, E.; CALLADO, A. L. C. 2016.Indicadores de Desempenho da BM&FBovespa: Um Análise do Desempenho Financeiro dos Índices de Sustentabilidade frente aos demais Índice da bolsa. In: Encontro Internacional sobre Gestão Empresarial e Meio Ambiente. São Paulo. Anais Engema, São Paulo: USP.

Abstract: Leadership is not a God Like figure transforming subordinates into Superhuman but is in fact a process that nurtures talent, a process which often involves hundreds or even thousands of "little acts of leadership" orchestrated by people who have the profound insight to realize this. In most organisations the infrastructure of Human Resource Systems and processes is a jumble of unconnected, incomplete, and inconsistent methodologies. Senior executives, Leaders and Human resources practitioners understand the connection between organisation excellence and effective people management. But most organisations do not have a systemized approach for making this linkage – and its hurting their business.
The Paper focuses on what is the role of a leader in connecting organizational excellence to people management by systematically identifying, keeping, developing and promoting the organization's best talented people.

Key Word: Leadership, Establishing Direction, Aligning people, Motivation, Super performers, Talent planning, Building blocks of talent management.

[1]. Bannister, L. 2005. Tips on talent Management Campaign: 32-33
[2]. Berger, D. R. 2004a. the Journey to organisation excellence: navigating the forces impacting talent management. In D. R. Berger & L.A. Berger (Eds.), The Talent Management Handbook.: Ch.3. New York: McGraw-Hill.
[3]. Berger, L.A. 2004b. Creating a talent management system for organisation excellence: Connecting the dots. In L. A. Berger & D. R. Berger (Eds.), The Talent Management Handbook.: Ch.1. New York: McGraw-Hill.
[4]. Berger, L. A. 2004c. Four steps to creating a talent management system. In D. R. Berger & L. A. Berger (Eds.), The Talent Management Handbook: Ch.2. New York: McGraw- Hill.
[5]. Branham, L. 2005. Planning to Become and Employer of Choice. Journal of Organisational Excellence, 24(3): 57-68..