Abstract: Currently, the field of Egyptian retail business testifies a rapid development especially in retail store chains. At the same time these chains encounter a drastic competition that led every chain manager to think how to attract the largest number of consumers. In fact, consumers have different criteria when choosing which retail chain they prefer. This is what the managers of these stores should try to find out in order to attract more customers. Therefore, this paper aims to (1) find out the most important determinants that Egyptian consumers rely on when choosing the retail chain and (2) Developing a mathematical model helps the managers of retail chains operating in Egypt to......
Keywords: Retailing, Retail chains, Retail chain choice, Store preference JEL classification: L81, M31
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