Abstract: In metropolitan cities like Jakarta, the presence of public transportation can help alleviate traffic congestion. However, the majority of the population in Jakarta and its surrounding areas still commute using private vehicles. To address this issue, it is essential to develop mass transportation that provides efficient services and meets the community's needs. One such solution is the Mass Rapid Transit (MRT), which has been operational in DKI Jakarta since 2019. This research aims to investigate the influence of service quality and price perception on the loyalty of MRT Jakarta passengers through passenger satisfaction. The research adopts a descriptive quantitative approach......
Keywords: Service Quality, Price Perception, Passenger Satisfaction, Passenger Loyalty, Mass Rapid Transit
[1] C. Natarina, A. K. R. Rivai, And I. Febrillia, "Analysis Of Factors Affecting Consumer Loyalty: A Study On Consumers Of Mrt Jakarta Public Transportation Services," Jrmsi - Jurnal Riset Manajemen Sains Indonesia, Vol. 14, No. 01, Pp. 17–29, Apr. 2023, Doi: 10.21009/Jrmsi.014.1.03.
[2] J. Shen Et Al., "Prevention And Control Of Covid-19 In Public Transportation: Experience From China," Environmental Pollution, Vol. 266. Elsevier Ltd, Nov. 01, 2020. Doi: 10.1016/J.Envpol.2020.115291.
[3] D. N. Su, D. Q. Nguyen-Phuoc, And L. W. Johnson, "Effects Of Perceived Safety, Involvement And Perceived Service Quality On Loyalty Intention Among Ride-Sourcing Passengers," Transportation (Amst), Vol. 48, No. 1, Pp. 369–393, Feb. 2021, Doi: 10.1007/S11116-019-10058-Y.
[4] C. E. Thungasal And H. Siagian, "Pengaruh Kualitas Layanan Dan Harga Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Pada Hotel Kasuari," Agora, Vol. 7, No. 1, 2019.
[5] H. Yulianto And S. D. Yahya, "Pengaruh Dimensi Kualitas Layanan Publik Terhadap Kepuasan Masyarakat Pengguna Trans Mamminasata," In Seminar Nasional Manajemen, Akuntansi, Dan Perbankkan, 2018, Pp. 1234–1251.
