iosr-JRME   Volume-13 ~ Issue-4 ~ July – Aug. 2023

Abstract: Ubiquitous learning (U-learning) refers to learning in which education can take place anywhere and anytime. U-learning is important in situations where physical learning cannot take place due to restriction as observed in the covid-19 pandemic period. In U-learning, learners get access to readily available information in an interactive platform that allows them to interact with each other, their teachers and intelligent tutoring agents. Artificial Intelligence as a field in Computer Science has offered opportunities in which unique tools and technologies that can support the.....

Keywords: Artificial Intelligence (AI), Ubiquitous Learning (U-learning), e-learning, pedagogy

[1]. Ogata, H. And Yuno, Y. ( 2017): Context-Aware Support For Computersupported Ubiquitous Learning., In Proceedings Of The 2nd IEEE International Workshop On Wireless And Mobile Technologies In Education. P. 27 - 34.
[2]. Chiu, P.S., Kuo, Y., Huang, Y. And Chen. T. (2008): A Meaningful Learning Based U-Learning Evaluation Model, In Eighth IEEE International Conference On Advanced Learning Technologies. P. 77-81.
[3]. Meyliana, M., Hidayanto, A.N. And Budiardjo, E.K.(2015), Evaluation Of Social Media Channel Preference For Student Engagement Improvement In Universities Using Entropy And TOPSIS Method. Journal Of Industrial Engineering And Management. 8(5): P. 1676-1697.
[4]. Rad, M.S., Dahlan, H.M, Iahad, N.A, Nilashi, M. And Ibrahim, O. (2015) Using A Multi-Criteria Decision-Making Approach For Assessing The Factors Affecting Social Network Sites Intention To Use. Journal Of Soft Computing And Decision Support Systems 2(3): P. 20-28.
[5]. Elyazgi, M.G., Nilashi, M., Ibrahim, O., Rayhan, A. And Elyazgi, S.( 2016), Evaluating The Factors Influencing E-Book Technology Acceptance Among School Children Using TOPSIS Technique. Journal Of Soft Computing And Decision Support Systems. 3(2): P. 11-25

Abstract: This study explores marketing strategies in the luxury jewellery industry, specifically focusing on the case of Swarovski. The research aims to identify key factors that contribute to the success of Swarovski's marketing strategies, and to understand how these strategies can be used to enhance brand value and competitiveness in the luxury jewellery market. The study also highlights the importance of understanding the changing dynamics of the luxury jewellery market, including the increasing role of digital channels and the growing importance of sustainability and ethical.......

[1]. Sonia Zawadzka, Published Online: 2015, Implementation Of Marketing Strategies Practiced By Western And Eastern European Fashion Brands
Https://Www.Diva-Portal.Org/Smash/Get/Diva2:898831/FULLTEXT01.Pdf
[2]. Denise Ricci, Published Online: 2014, Market Development And Diversification Strategies
Https://Core.Ac.Uk/Download/Pdf/79616538.Pdf
[3]. Nikki Gililand, Published Online: 2019, How Swarovski Is Using Influencers And Experiences To Modernise Its Brand For Millennials
Https://Econsultancy.Com/How-Swarovski-Is-Using-Influencers-Experiences-To-Modernise-Its-
[4]. Brand-For-Millennials/
[5]. Rashad Yazdanifard, Merveen Tan Hunn Li, Published Online: 2014, The Review Of Alibaba's Online Business Marketing Strategies Which Navigate Them To Present Success
File:///C:/Users/91830/Downloads/5y1.Org_9f54055a6ed87453a6ce90681f2f5d40%20(1).Pdf

Abstract: English is one of the most widely spoken languages globally, making it a lingua franca for international communication. By mastering English, students can effectively interact with people from diverse cultures and backgrounds, expanding their social and professional networks. Strong English communication skills are essential for academic success. They enable students to excel in subjects like English language and literature, arts and social sciences; and help them perform better in the examinations. Good communication skills help students articulate their thoughts and ideas effectively. In this context, the researchers felt that English teachers should possess right perceptions.......

Key words: English Teachers, Perceptions, Communication skills in English, Secondary School Students.

[1]. Adi F. Mahmud, Sabariah Umahuk, Sri Rahayu Fudji, Sofia A. Noh, Ferawati Soleman & Amin Gafar (2023): Building Students' Communication Skills In Learning English Through Lesson Study At Senior High Schools. Journal Of Languages And Language Teaching, Volume 11, No.1, January, 2023, Pp. 72-82. Https://E-Journal.Undikma.Ac.Id/Index.Php/Jollt
[2]. Anastasi, A. (1968): Psychological Testing. New York: Mcmillan, 1968. Babyjane Aquino & Joan H. Caag (2019): Enhancing Oral Communication Skills In English Among Grade 6 Pupils Of Balangon Elementary School Ascendens Asia Journal Of Multidisciplinary Research Abstracts, Vol. 3, No. 2D, January, 2019.
[3]. Best, John W. And James V. Kahn (2003): Research In Education. New Delhi: Prentice Hall Of India Private Limited.
[4]. Bhatia, K. K. (1974): Measurement And Evaluation In Education. Ludhiana: Prakash Brothers (Educational Publishers), 1974.

Abstract: This article uses literature research and logical analysis methods to study the difficulties in implementing ideological and political education in college basketball courses. Based on the explicit and
implicit elements that affect the development of basketball teaching, this article analyzes the practical difficulties of ideological and political education in co llege basketball courses from two levels: (1)The
insufficient integration of basketball main classroom and curriculum ideological and political education; (2)Inadequate integration of basketball practice classroom and curriculum ideological and political e ducation; (3)The integration of online basketball courses with ideological and political education is insufficient. In view of.....

Keywords: Basketball teaching; Curriculum ideology and politics; Practical dilemma; Optimize the path

[1]. He Yuhai . Exploration Of The Essential Connotation And Implementation Path Of " Curriculum Ideologica l And Political Education " J ]. Introduction To Ideological And Theoretical Education , 2019 (10): 130 134134.
[2]. Tang Dehai , Li Xiaoying , Guo Xinwei . Three Questions On " Curriculum Ideology And Politics ": Essence , Boundary , And Practice J ]. Modern Education Man agement , 2020 (10): 52 5858.
[3]. Zhao Fuxue , Chen Wei , Wang Jie , Chen Huifang . Research On The Five Dimensions And Practice Direction Of Ideological And
Political Construction Of Physical Education Curriculum From The Perspective Of " Building Virtue And Cultivat ing People " J ]. Journal Of Wuhan Sports University , 2020, (4): 80 8686.
[4]. Liu He , Shi Ying , Jin Xianglei . The Rational Connotation And Implementation Path Of Curriculum Ideological And Political Construction J ]. Chinese University Teaching , 2019, (3): 59 6262.
[5]. Wang Xuejian , Shi Yan . The Connotation, Characteristics, Difficulties And Coping Strategies Of Ideological And Political Curriculum In The New Era [ J ]. Journal Of Xinjiang Normal University Philosophy And Social Sciences Edition ), 2020, (2): 50 5858.

Abstract: Education is fundamental for achieving full human potential, developing an equitable and just society and promoting national development. Providing universal access to quality education is the key to India's continued ascent and leadership on the global stage in terms of economic growth, social justice and equality, scientific advancement, national integration and cultural preservation. Secondary Education, with its terminal and transitional nature, is more crucial and of immense use in a country like India. It is the need of the hour to improve quality in secondary education......

Keywords: Secondary Education, Attitude, Quality improvement, Teacher commitment.

[1]. Anastasi, A. (1968): Psychological Testing. New York: Mcmillan, 1968.
[2]. Best, John W. And James V. Kahn (2003): Research In Education. New Delhi: Prentice Hall Of India Private Limited. (2003).
[3]. Bhatia, K.K. (1974): Measurement Andevaluation In Education.Ludhiana: Prakash Brothers, Educational Publishers, 1974.
[4]. Henry E. Garrett (1981): Statistics In Psychology And Education. Bombay: Vakils, Feffer And Simons Limited.
[5]. Jyoti, J. & Sharma, R.D. (2006): Job Satisfaction Among School Teachers. IIMB Management Review, Volume 18, Issue 4, 2006. Pp. 349-363.
[6]. Majasan, J.A. (1995): The Teachers' Profession: A Manual For Professional Excellence. Ibadan: Spectrum Books Limited.

Abstract: The United Nations Security Council consists of 15 members with one vote each, who are primarily responsible for sustaining global peace and security. By virtue of the United Nations Charter, all Member States are bound to implement Council decisions. As the leading entity in recognizing peace threats or acts of aggression, the Council also prompts peaceful dispute resolution and settlement methods. The use of force or sanctions can be authorized by the Council to uphold global peace and security, if necessary. Since the year 1994, India has been making attempts to gain a permanent membership in the Security Council, offering to take on.......

[1]. Manoj Kumar Mishra, "India's Permanent Membership Of The U. N. Security Council", Jstor (2006)
[2]. Bidisha Biswas And Anish Goel, "India In The Security Council: Time To Step Up", The Diplomat (Dec 29, 2020)
[3]. Manish Dabhade, "India's Pursuit Of United Nations Security Council Reforms", Taylor Francis (2022)
[4]. Rohan Mukherjee And David M Malone, "India And The Un Security Council: An Ambiguous Tale", Jstor (July 20, 2013).

Abstract: Education typically involves students learning from the perspective of his or her own culture. However, learning in a non-primary language, the student is faced with the task of learning new information and acquiring the symbolic elements of a different ethnolinguistic community. In the South African university context, Black students are challenged to maintain their heritage cultural identity without the support of their community, giving rise to cultural conflict with the receiving culture. Such cultural conflict can be a source of stress and lead to greater feelings of marginalization and a lower sense of academic self-efficacy. This study provides insight into how Black South African university students negotiate cultural identity in an English-medium instruction context and how these findings influence the student's academic self-efficacy.

Keywords: English-medium instruction, cultural identity, self-efficacy, Africa, university students

[1]. Adamchik, V., Hyclak, T., Sedlak, P., & Taylor, L. (2019). Wage Returns To English Proficiency In Poland. Journal Of Labor Research, 40(3), 276-295. Https://Doi.Org/10.1007/S12122-019-09291-2
[2]. Adegbola, O., Labador, A., & Oviedo, M. (2018). African Students' Identity Negotiation And Relational Conflict Management: Being "Foreign", Being "Careful". Journal Of Intercultural Communication Research, 47(6), 474-490. Https://Doi.Org/10.1080/17475759.2018.1486876
[3]. Ahn, H. S., Bong, M., & Kim, S. I. (2017). Contemporary Educational Psychology. Contemporary Educational Psychology, 48, 149-166. Https://Doi.Org/10.1016/J.Cedpsych.2016.08.002
[4]. Airey, J., Lauridsen, K. M., Räsänen, A., Salö, L., & Schwach, V. (2017). The Expansion Of English-Medium Instruction In The Nordic Countries. Higher Education, 73(4), 561. Https://Doi.Org/10.1007/S10734-015-9950-2
[5]. Aizawa, I., & Rose, H. (2019). An Analysis Of Japan's English As Medium Of Instruction Initiatives Within Higher Education: The Gap Between Meso-Level Policy And Micro-Level Practice. Higher Education, 77(6), 1125-1142. Https://Doi.Org/10.1007/S10734-018-0323-5.

Abstract: This study was conducted to find out what speech acts are used in drug advertisements on Vietnam Television. 15 advertisements of pharmaceutical products broadcast on VTV1 and VTV3 channels were used to collect the data for the study. The result shows that four out of five broad categories of speech acts suggested by Searle which are expressives, representatives, directives and commissives are used in these drug advertisements. Typical speech acts belonging to each group appear in the sample are complaining, complimenting, thanking, informing, describing, warning, advising and promising.

Key Word: drug advertisements, speech acts, expressives, representatives, directives, commissives

[1]. Austin J. L. (1962), How To Do Things With Words, Oxford University Press.
[2]. Chau D. K. (2013), Ngôn Ngữ Quảng Cáo: Một Sản Phẩm Truyền Thông Lưỡng Diện, Science Journal Of VNU, No. 3.
[3]. Cook, G. (1992), The Discourse Of Advertising, New York: Routledge Falmer.
[4]. Duc D. V., Chinh N. V., Chau D. K. (2016), Ngôn Ngữ Học Ứng Dụng, Hanoi National University.
[5]. Dyer, G. (1982), Advertising As Communication, Oxford: Routledge.

Abstract: In response to the shortcomings of inaccurate target positioning, mismatch between teaching content and industry demand, and gaps in innovation and entrepreneurship training in the cultivation of applied mechanical majors in China, a project-driven training system for improving the core abilities of applied mechanical majors has been constructed. The system focuses on the cultivation of professional core abilities of design, strong operation, innovation and entrepreneurship. It improves the engineering-driven teaching effect by creating course resources, improves.......

Key Word: Mechanical major; Core competencies; Engineering driven; Innovative practice; Training system

[1] Song SH, Huang Q, Zhang WJ, Et Al. Research On The Cultivation Of The Core Competence Of The Applied Professionals In Mechanical Major. Theory And Practice Of Education, 2020; 40(3):19-21.
[2] Xu XD, Meng YZ, Liu H, Et Al. Reform And Practice Of Talent Training System Of "Integration Of Specialty And Innovation, Industry － Education Cooperation" In Mechanical Specialty From The Perspective Of New Engineering. Journal Of Changchun Institute Of Technology (Social Science Edition), 2022;23(2):130-134.
[3] Wang N, Sang L, Wang YL Research On The Training Model Of Mechanical Applied Talents Based On The Integration Of Industry And Education And Collaborative Education Mechanism. Journal Of Higher Education, 2020;(27):180-182,185.
[4] Li L, Zheng LF, Ma F, Et Al. Research On The Construction Of Robotics Engineering Major Practical Teaching System Based On Industry-Education Integration. Research In Higher Education Of Engineering, 2021;(4):88-92.
[5] Bai B. Research On The Training Mode Of Applied Talents In Mechanical Majors Under The Background Of Integration Between Industry And Education. Papermaking Equipment & Materials, 2023; 52(218): 227-229.

Abstract: Background: The main objective of the follow-up of graduates of the Bachelor's Degree in English Language of the Universidad Autónoma del Estado de Quintana Roo (UAEQROO) was to analyze the professional development, experience, and placement in the labor market of former students.
Methodology: The qualitative study focused on the analysis of the design of the academic program, for which the methodology proposed by the Evaluation and Performance Unit of the Ministry of Finance and Public Credit, which consists of four processes, was adapted. This work was specifically based on the design, which made it possible to evaluate the 2015 program, which was contrasted with public policies, the education law, the opinion of former students........

Key Word: Graduate follow-up, English, educational program design

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