IOSR-JBM   Volume-21 ~ Issue-11 ~ Nov-2019

Abstract: This paper reflects on the importance of institutions and colleges in establishing entrepreneurship among students and their further development and operation. All institutions have the responsibility of identifying and enlightening students on the various opportunities and policies made available to them by the Government. This would in turn foster economic development and provide a solution to the massive unemployment in the country. This paper highlights the reasons why students are apprehensive of moving into entrepreneurship, the awareness level of students of the Startup policy of AICTE approved institutions, interest and willingness from the students side and suggestions to improve the present curriculum of these institutes

Keywords: AICTE, Entrepreneurship, Startup Policy

[1]. Aleksandar Vekic, J. B. (2017). THE ROLE OF INSTITUTIONS IN SUPPORTING STARTUP.
[2]. Chung-Gyu Byun, C. S. (2018). A A Study on the Effectiveness of Entrepreneurship Education programmes in Higher Education Institutions. Journal of Open Innovation-Technology, Market and Complexity.
[3]. KERALA TECHNOLOGICAL UNIVERSITY. (2015). Student Startup Policy 2015. Trivandrum: CET Campus.
[4]. Kwok-Yiu Leung, T. C. (2012). FACTORS INFLUENCING ENGINEERING STUDENTS‟. JOURNAL of ENTREPRENEURSHIP EDUCATION.
[5]. (2016). STARTUP POLICY AICTE 2016. New Delhi: ALL INDIA COUNCIL FOR TECHNICAL EDUCATION.

Abstract: The context of climate change has put the environment back on the political and economic agendas. It revealed that fossil energy systems are far from sustainable as evidenced by the multiple negative externalities caused by the sharp deterioration of the economic, social and environmental balances. Similarly, energy consumption in Morocco tends to increase due to the increase in population, rising living standards, and the increasing use of energy-consuming and polluting products. In this context, Morocco is forced to put in place an energy transition, built as a solution to the economic, social and environmental crisis of the energy sector, and whose purpose seems to be universal......

Keywords: Solar energy law, Green energy, Ecological laws, and Environmentally Sustainable

[1]. K. Anour, terrestrial wind energy law and sustainable development in morocco, thesis in law, faculty of law souissi; mohammed v university (um5) rabat, morocco 2015.
[2]. S. Adama the real light challenge, challenge the weekly morocco n°544, february2016,p3
[3]. P. Birnie , alan boyle , catherine redgwell , "international law & the environment", oxford, university press, p334, 2009
[4]. A. Darson: "energy transition and legal transition: the development of energy renewable sources in france, law thesis, university of bordeaux, 2015
[5]. S. Moujjane, the green economy in morocco: "challenges and opportunities" the green, 12 march 2019, available on http://www. Green.ma/the green economy in morocco challenge and opportunities

Abstract: The study examined the effect of competency-based employee interview process on workers' performance in tertiary health institutions in Anambra State as the study area. The literature was partitioned into four main sections namely; conceptual review, theoretical framework, theoretical exposition and empirical review. The design of the study was descriptive survey and an item structure instrument of modified five (5) point Likert scale was designed and used by the researcher to elicit information from the respondents. Statistical tools of analysis were summary statistics, Pearson correlation and multiple regression analysis. Preliminary results indicate that regression model was statistically significant, stable, valid and fit for predictions. Major findings were that competency.......

Keywords: Competency-based Interview Employee Performance, Public sector organizations and Recruitment

[1]. Abdulkadir, D.A., Isiaka, S.B., Adedayin, S.I. (2012). Effects of strategic performance appraisal, career planning and employee participation on organizational commitment: an empirical study. International Business Research, 5(4): 109-125.
[2]. Bodnarchuk, M. (2012). The role of job descriptions and competencies in an international organization. Savania University of Applied Science Thesis.
[3]. Boyatzis, R. (1982). The competent manager. A model for effective performance. New York: John Wiley and Sons.
[4]. Caupin, I.C.B. (2006). IPMA competence baseline, version 3.0 International Project Management Association.
[5]. Choi, S.L. (2009). Human resource companies: an empirical study on the human resource..

Abstract: Green marketing is concerned with selling eco - products or products that are produced and packaged in an environmentally friendly way. While today's corporate and business are much focused on Social responsibility and taking green initiatives, The other end the consumers are not very much aware about the Green and eco products. This research paper aims to study the eco-conciseness and green awareness among the college students in Coimbatore district using a structured questionnaire. This paper will also study student's understanding about green products and........

Keywords: Green Marketing, Green products, Awareness, Purchase behavior

[1]. Clare D ‟ Souza, M. T. (2007). Examination ofenvironmental beliefs and its impact on the influence of price, quality and demographi ccharacteristics with respect to green purchase intention. Journal of Targeting, Measurement and Analysis for Marketing , 69 – 78.
[2]. Devashish Pujari, G. W. (2003). Green andcompetitive Influences on environmental newproduct development performance. Journal of Business Research, 657– 671.
[3]. Gura U, C. and Ranchhod, A. (2005), "International green marketing: a comparative study of British and Romanian firms", International Marketing Review, Vol. 22 No. 5, 54761.
[4]. Hopkins, Michael S. (2009, summer).What the "GreenConsumer Wants. Sustainability & Marketing, vol.50 No.4, 1213
[5]. Stone, C. M. (2009). Revisiting consumerenvironmental responsibility: a five nation crosscultural analysis and comparison of consumer ecological opinions and behaviors. International journal of management and marketing research, 3551.

Abstract: The Indian rural market with its vast size and demand base offers great opportunities to marketing firms. Rural India represents 50 percent of India‟s GDP (but 70 percent of its people) and 50 percent of rural GDP is non-agricultural: it comes from the self-employed in all kinds of services (Bijapurkar, 2007).It is only natural that rural markets form an important part of the total market of India. According to the National Council of Applied Economic Research (NCAER), with about 74 percent of its population living in its villages, India has perhaps the largest potential rural market in the world. It has as many as 47,000 haats (Kashyap, 1998), compared to 35,000 supermarkets in the US. Plus of the total FMCGs demand in India, nearly 53 percent comes from the rural market, for consumer durables, the figure is 59 percent.C.K. Prahlad in his book "The Fortune at the Bottom of the Pyramid........

Keywords: Rural market, Self-employed, Bottom of the Pyramid, win-win partnership, innovative, competitive

[1]. Anderson, Jamie and Costas, Markides. "Strategic Innovation at the Base of the Pyramid." MIT Sloan Management Review. Cambridge: Fall 2007. Vol.49, Issue 1; (2007). 83.
[2]. Balakrishnan, Ravi (Media & Marketing Newspaper 2007). " Country side competition"
[3]. Batra, A . "Marketing Responsibilities." Pitch. 2007.
[4]. Bijapurkar, R. We Are Like That Only: Understanding the Logic of Consumer India. Penguin Group, New Delhi: 2007.
[5]. Chacharkar, Dipak.Y..(Finance India,2008). " Rural Marketing: An inquiry intopolicies, Practices and Buying Habits"

Abstract: This study aims to find empirical evidence that the presence of gender diversity inthe top management through the presence of a female president director and female finance director can reduce accrual earnings management practices and real earnings management in LQ 45 companies in Indonesia.Women have a more cautious and ethical nature in decision making, which cautious action means having a lower level of corruption so that it can suppress earnings management practices. The population ofthis study is all companies listed on the LQ - 45 index from 2014 to 2018. The study period is three years long, from 2016 to 2018. There are 23 (twenty-three) companies as samples in this study. Based on the results of this study, the presence of a female finance director can suppress the practice of real earningsmanagement in Indonesia. Besides, the results of this study.......

Keywords: accrual earnings management, real earnings management, female presiden director, female finance director.

[1]. Archer, J., & Mehdikhani, M. 2004. Sex Differences in Aggression in Realworld Settings: A Meta-analytic Review. Review of General Psychology, 8, 291-236.
[2]. Azizah, W. (2017a). Opportunistic Perspective off Accrual and Real Earnings Management in Indonesia. IOSR Journal of Business and Management, 19(11), 1–5. https://doi.org/10.9790/487X-1911070105
[3]. Azizah, W. (2017b). Trend and Tradeoff Between Accrual Earnings Management and Real Earnings Management In Indonesia. Media Riset Akuntansi, Auditing & Informasi, 17(2), 159–172. https://doi.org/10.25105/mraai.v17i2.2079
[4]. Barua, Abhijit, Davidson, Lewis F., Rama, Dasaratha V., dan Thiruvadi, Sheela. 2010.CFO Gender and Accruals Quality. Accounting Horizons, Vol. 24, No. 1 2010 pp. 25-39.
[5]. Byrnes, J. P., Miller, D. C., & Schafer, W. D. 1999. Gender Differences in Risk Taking: A Meta-analysis. Psychological Bulletin, 125, 367-383.

Abstract: As the rapid development of mobile Internet, social media short video has become another favorite after network broadcast in recent years. How to use short video for effective marketing has become a hot topic of common concern in academia and industry. Taking social media short video, perceived value, customer purchase intention as the research object, this paper combines the theory and practice of social media short video implantable advertising, event marketing, experience marketing, interactive. And also, it puts forward a short video about social media marketing several enlightenment, on the basis of the research of social media video impact on customer purchase intention for this paper, according to the successful marketing of domestic and foreign social media short video case.

Keywords: social media video marketing, perceived value, customer purchase intention

[1]. Gan C, Wang w. The influence of perceived value on purchase intention in social commerce context[J]. Internet Research, 2017, 27(3):00-00.
[2]. Moslehpour M, Wong W K, Yi H L, et al. Top purchase intention priorities of Vietnamese low cost carrier passengers: expectations and satisfaction[J]. Eurasian Business Review, 2017(3):1-19.
[3]. Zhou X M, Song Q, Yuyin L I, et al. Examining the Influence of Online Retailers' micro-blogs on Consumers' Purchase Intention[J]. Internet Research, 2017, 27(3):00-00.
[4]. Bai Y. How Does co-creation Affect Customer's Purchase Intention?[J]. 2018.
[5]. Ariffin S K, Mohan T, Goh Y n. Influence of consumers' perceived risk on consumers' online purchase intention[J]. Journal of Research in Interactive Marketing, 2018, 12(3):309-327.

Abstract: This research aims to analyze the role of antecedent variables and good governance in improving the performance of regional police in South Sulawesi. The study was conducted at the South Sulawesi Regional Police Station, with a sample of 200 people from 5,042 people in 2018. Data were analyzed using SEM (Structural Equation Modeling) with the help of the Multiple Linear Regression program. Antecedent variables consist of leadership style, commitment, motivation, and human resource development. The results showed that leadership style, dedication, motivation, human resource development, and good governance had a decisive role in improving the performance of regional police in South Sulawesi..

Keywords: Antecedent Variables, Good Governance, and Regional Police Performance

[1]. Abdul Hameed and AamerWaheed. 2011. Employee Development and Its Effect on Employee Performance A Conceptual Framework. Management Sciences, COMSATS Institute of Information Technology Park Road, Islamabad, Pakistan. International Journal of Business and Social Science Vol. 2 No. 13, Special Issue - July 2011
[2]. Allen, S., and Meyer, G., 2009.Organization Commitment in Management Perspective. Published by Prentice-Hall, New York. [3]. Arifin, B, 2006. Human Resource Management. BumiAksara Publisher, Jakarta
[4]. Barry Lays, 2006. Human Resource Management. Published by McGraw Hill, Ohio.
[5]. Bernardin and Russel. 2012. Organization Management and Performance. Published by Prentice Hall, Ohio Press.

Abstract: The purpose of this paper is to examine the influence of image on student satisfaction and loyalty at Faculty of Management Studies and Commerce (FMSC), University of Sri Jayewardenepura, Sri Lanka. In order to achieve the objectives of the study, a model reflecting the impact of image on student satisfaction and loyalty is applied. Population of the study was second year management undergraduates of the FMSC.The model is tested through use of structural equations and the final sample is of 250 out of 1000 students from second year. 250 students were selected as sample by using stratified sampling technique. The findings of the study indicated that image of the university has greater direct impact on students' satisfaction and less influence on student satisfaction through expectation of the degree program. Further, results confirmed that direct influence from image.....

[1]. Alvis, H. and Rapaso, M. (2006). Conceptual model of Student Satisfaction in Higher Education, Total Quality Management and Business Excellence, 17(9), 1261-1278.
[2]. Alves, H., and Raposo, M. (2010). The influence of university image on student behavior,International Journal of Educational Management, 24(1), 73 - 85.DOI: 10.1108/09513541011013060
[3]. Bloemer, J., de Ruyter, K. and Peeters, P. (1998). Investigating drivers of bank loyalty: thecomplex relationship between image, service quality and satisfaction, InternationalJournal of Bank Marketing, 16 (7), 276-86.
[4]. Bowden, J., & Wood, L.(2011).Sex doesn't matter: the role of gender in the formation of student–university relationships. Journal of Marketing for Higher Education, 21(2), 133–156.http://doi.org/10.1080/08841241
[5]. Butt B. Z. and Rehman K. (2010 )., A study examining the students satisfaction in higher education, Procedia Social and Behavioral Sciences, 2, 5446–5450.

Abstract: This paper is focused on finding the crucially important factors for ensuring better commitment of bank employee's in Commercial Banks of Bangladesh. Following the research findings conducted by academician and researchers in the field of motivation found employee's commitment is an essential for the survival and growth of organization. A vital predictor of this type commitment is motivation, which motivates employees to spend time and electricity within the organization contributing to the success of the business enterprise. Because of this truth, there is a growing interest in experimenting the relationship between motivation and commitment of employee's.....

Keywords: Extrinsic Factors, Motivation, Private Commercial Banks, Employee Commitment

[1]. al–Attas, S. M. N. (2014). Prolegomena to the Metaphysics of Islam.Penerbit UTM Press.
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[3]. Appel, A. E., & Holden, G. W. (1998). The co-occurrence of spouse and physical child abuse: a review and appraisal. Journal of family psychology, 12(4), 578.
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Abstract: Luxury Industry is in transformation phase and there is argument that luxury companies should incorporate comprehensively strategies in terms of sustainability which affects luxury consumers' perceived experience. It is found through meta-analysis of existing literatures that few luxury retailers have implemented sustainability strategy to the fullest. At the same time, Interview schedule was prepared and sent to experts in diverse field of management to arrive at practical aspects of luxury business with due consideration to luxury consumers. The study explored into the intricacy of sustainability in luxury industry emphasizing on fashion/apparel industry in which they are heading to slow fashion model i.e., quality based fashion products or eco-friendly products.

Keywords: Circular economy, Fast Fashion, Luxury consumers, Slow Fashion, Sustainability

[1]. Achabou, M. A., & Dekhili, S. (2013). Luxury and sustainable development: Is there a match?. Journal of Business Research, 66(10), pp.1896-1903.
[2]. Amatulli, C., De Angelis, M., Costabile, M., & Guido, G. (2017). Sustainable luxury brands: Evidence from research and implications for managers. Springer.
[3]. Atwal, G., & Bryson, D. (Eds.). (2014). Luxury brands in emerging markets. Springer.
[4]. Bendell, J., & Thomas, L. (2013). The appearance of elegant disruption: Theorising sustainable luxury entrepreneurship. Journal of Corporate Citizenship, 2013(52),pp. 9-24.
[5]. Bly, S., Gwozdz, W., and Reisch, L. A. (2015). Exit from the high street: an exploratory study of sustainable fashion consumption pioneers. International Journal of Consumer Studies, 39(2), pp.125-135