Abstract: Managers of entrepreneurial firms engage in so many different entrepreneurial activities. However, entrepreneurs do not give adequate attention and commitment on issues of Innovation, such as new product development, technological, channel innovation and market opportunities which prompt entrepreneurship innovativeness. The study evaluated the effect of innovation orientation strategy on performance of paint manufacturing firms in Lagos state with special reference to quoted paint manufacturing firms in Lagos state, Nigeria.Secondary data were adopted from both internal financial records and audited financial reports of selected firms from a period of 2012-2017. Purposive sampling techniques were used to select eight (8) of the quoted firms. Data collected......
Keywords: Innovation Orientation Strategy, Products innovation, technological innovation, Channels/distribution innovation, Market Innovation, Performance, Quoted Paint Manufacturing Firm
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