Abstract: Even though, the previous studies related to the various aspects in online marketing especially the marketers' perception on various aspects related to online marketing, all these works are related to the foreign environment. There is no exclusive study on e-marketing environment in the Indian context. In total, 535 marketers was identified by popular web service providers namely Pronet, Satyam, Airtel and BSNL. Hence the present study has made an attempt to fill up the research gap with the help of proposed research model.
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