Abstract: The Indian online market has a remarkable success in the recent years. The success of online shopping depends on customer's satisfaction. This study examines the factors affecting customers' satisfaction of online shopping. Convenience, product characteristics, website quality and security are the independent variables identified for this study. There are five major online websites identified for this study. Primary data was collected from 200 respondents in Thanjavur District. Percentage analysis, Chi-Square analysis and regression analysis are done by using SPSS 25.0. The table values are interpreted in the results. The findings are observed from the results. The chi-square result shows that there is a significant association between educational qualification and overall satisfaction. The regression analysis result shows product characteristics and website qualities are positively predicting customer satisfaction.
Keywords: Online shopping, customer satisfaction, website
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