IOSR-JBM   Volume-21 ~ Issue-4 ~ April-2019

Abstract: Social media marketing is being taken very enthusiastically by firms as a new tool in addition to traditional marketing activities. This provides many advantages as cost efficiency, collaboration and effective customer management for making the firm perform better. It also has some problems like increase in employee engagement, customer traffic and competition in online platform. The paper is secondary data based. It basically discuses on the need to use social media as a marketing tool as it is mandatory to adopt new technologies in order to maintain brand image and customer involvement.

Keywords: Social media marketing, Web, 2.0, Facebook, Twitter, Youtube

[1]. Hajli, M. N. (2013). A study of the impact of social media on consumers. International Journal of Market Research, 56(January), 387–404. https://doi.org/10.2501 /U M R-2014-025
[2]. Neti, S. (2011). Social media and its role in marketing. International Journal of Enterprise Computing and Business Systems, 1, 1–15. https://doi.org/10.4172/2151-6219.1000203
[3]. Kaushik, R. (2012). Impact of Social Media on Marketing. IJCEM International Journal of Computational Engineering & Management ISSN, 15(2), 2230–7893. https://doi.org/10.1109/HICSS.2010.412.Breithbarth
[4]. Albors J., Ramos J.C., Hervas J.L., (2008), New learning network paradigm: Communities of objectives, croudsourcing, wikis and open source, International Journal of Information Management, vol 28, pp. 194 – 202
[5]. Prahalad D.K., Ramaswamy V., (2004), Co-creation Experiences, The next practice in value creation, Journal of Interactive Marketing, vol 18, nr. 3, pp 5-14

Abstract: Competitive advantage is often described as the strategic abilities in possession of the firm, generated from its unique combination of resources and attributes to emerge ahead of competitors in the industry. There are different strategic tools and models used to achieve competitive advantage. This paper examines the mediating effect of competitive advantage on the relationship between corporate strategies and performance of manufacturing firms in Nairobi City County, Kenya; which is a developing economy within Sub-Saharan Africa. The authors adopted indicators of innovation, value chain integration and market leadership to measure competitive advantage.........

Keywords: Competitive advantage, firm performance, mediating effect, manufacturing firms, Nairobi City County

[1]. Abdul, J.M., Jasmani, B.M.Y. The empirical study of business strategy of manufacturing firms in Malaysia. Unpublished Thesis, University of Malaysia. 2009).
[2]. Akman, G, Yilmaz, C. Innovative capability, innovation strategy and market orientation: An empirical analysis in Turkish software industry. International Journal of Innovation Management. 2008; 12 (1), 69-111.
[3]. Arasa, R., Gathinji, L. The relationship between competitive strategies and firm performance: A case of mobile telecommunication companies in Kenya. International Journal of Economics, Commerce and Management. 2014; 2(9), 1-15
[4]. Burns N, Grove S. Understanding nursing research: Building an evidence-based practice. Journal of Advanced Nursing. 2007; 2 (7), 60–96.
[5]. Chuang, L. An empirical study of the construction of measuring model for organizational innovation in Taiwanese high-tech enterprises. Journal of American Academy of Business, 2005; 9(2): 299-304.

Abstract: Women empower is one of the necessary programme for the women. The SHGs are one of the way to improve and achieve the women empowerment. It focusing on women development specifically identified rural and poor people. The research is conducted in the Harihar city, Davangere district, Karnataka with reference of quantitative methodology 50 respondents. The research fallowing primary and secondary method with field survey. Here we mainly concentrated on SHGs, SHGs members and NGOs. The tables and graphs representing each conditions of SHGs with meaningful interpretation and conclusion. The research suggesting to educate all the women to make develop of themselves and to develop the economy.

Keywords : Women empowerment, self-help groups, socio and economic development.

[1]. Dr.Ansumansahoo ,International journal of business and management invention, ISSN(online):2319-8028,ISSN(print): 2319-801Xwww.ijbmi.org volume 2 issue 9/September. 2013. PP. 54-61
[2]. Prof.Nandini R, prof. Sudha N, BIMS International journal of social science research,ISSN:2455-4839
[3]. S. Thangamani, S. muthuselvi , ISOR journal of business and management (IOSR-JBM)e-ISSN:2278-487X,Volume 8, Issue 6(Mar –Apr,2013) PP 17-24 www.iosrjournals.org
[4]. R.L Vinodhini and P.Vaijayanthi, Indian Journal of Science and Technology,Vol 9(27),DOI:10,17485/ijst/2016/v9i27/97629,July2016 SSN (Print):0974-6846 SSN (online):0974-5645
[5]. S.HemavathyNithyanandhan ,Norma Mansor, JEL Classification:G21,J16 rticle Received: 2 September 2014; Article Accepted: 17 November 2014

Abstract: Aims to review the literature pertaining to downsizing with an emphasis on the organization level, and establish the sustainable strategy of downsizing, that is, guidelines to the successful implementation of downsizing activities. Addresses these objectives by examining first, how downsizing is defined in the literature reviewed, then discusses the different ways in which or measures by which organizations carry out downsizing activities and the reasons that prompt companies to downsize. Addresses the rationale utilized by firms to downsize, the expected outcomes in terms of economic and human consequences, the approaches to downsizing (reorientation and convergence) and specific strategies such as workforce.........

[1]. Cameron, K. S., Freeman, S .J. & Mishra, A. K (1991) Best practices in white-collar downsizing: managing contradictions Academy of Management Executive 5(3) pp. 57-73.
[2]. Cameron, K .S. (1994a) Investigating organizational downsizing - fundamental issues Human Resource Management 33(2) pp. 183-188.
[3]. Cameron, K. S. (1994b) Strategies for successful organizational downsizing Human Resource Management 33(2) pp. 189-211.
[4]. Campbell, F. K. (1999) Survivors of Redundancy: a justice perspective Wolverhampton Business School Working Paper WP001/99 June.
[5]. Davy, J. A., Kinicki, A. J. & Scheck, C. L. (1991) Developing and testing a model of survivor responses to layoffs Journal of Vocational Behaviour 3(8) pp. 302-317.

Abstract: The consensual foundation of extant BIM literature is that there is a preponderance of successful integrations of BIM in building construction while a nexus of BIM and Facility Management (FM) is also catching up. It is however pertinent to note that many of these studies have focused on buildings with very inadequate, if any, references made to other multidimensional facilities such as seaports; and current knowledge on the applicability of BIM to FM in buildings cannot be accurately extended in seaport FM due to differences in feature, size, purpose, dynamics, and construction. The justification of focusing on the seaport industry stems from its significant........

Keywords: Building Information Modelling, Facility Management, Seaport Facility Management

[1]. National Science Foundation (2013). Large facilities manual. Retrieved from Nsf.gov/pubs/2013/nsf13038/nsf13038new.pdf on January 15, 2019.
[2]. Lucas, J. (2012). An integrated BIM framework to support facility management in healthcare environments. Department of Environmental Design and Planning, Virginia Polytechnic Institute, Virginia, United States of America.
[3]. Oladejo, E. I. (2014). Evaluation of challenges of facilities management in tertiary Healthcare institutions in South East Nigeria. Department of Estate Management, Nnamdi Azikiwe University, Awka, Anambra State, Nigeria.
[4]. NIBS (2013). Building SMART alliance. Retrieved on January 12, 2019 from http://www.buildingsmart.org/standards/technical-vision/
[5]. Aziz, N., Nawawi, A. and Ariff, N. (2016). Building Information Modelling (BIM) in Facilities Management: Opportunities to be considered by Facility Managers. Procedia - Social and Behavioral Sciences 234, 353 – 362

Abstract: Flight delay is a global problem. With the development of air transport, flight delay is particularly serious in China. The definition of delay is an evolutionary process in China. This paper discusses the definition of delay from three aspects: the benchmark of delayed time, the benchmark of actual departure/arrival time and the coverage of delay statistics. An inappropriate definition of delay may lead to inconsistencies between statistical data and passenger perceptions before 2017. From a macro perspective, this paper uses first-hand data to reveal the law of on-time performance.......

Keywords: flight delay, on-time performance, delayed time, China

[1]. Abdel-Aty, M., Lee, C., Baia, Y., Li X., Michalak, M., 2007. Detecting periodic patterns of arrival delay, Journal of Air Transport Management. 13(6), 355-361.
[2]. Zamkova, M., Prokop, M., Stolin, R., 2017. Factors influencing flight delays of a European airline. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis. 65(5), 1799 -1807.
[3]. Mazzeo, M. J., 2003. Competition and service quality in the U.S airline industry: airline market concentration and flight delays. Review of Industrial Organization. 22(4), 275-296.
[4]. Baumgarten P., Malina R., Lange A., 2014. The impact of hubbing concentration on flight delays within airline networks: An empirical analysis of the US domestic market. Transportation Research Part E Logistics and Transportation Review. 66, 103-114.
[5]. Forbes, S. J., Lederman, M., Wither, M. J., 2019. Quality disclosure when firms set their own quality targets. International Journal of Industrial Organization. 62, 228-250..

Abstract: This paper indicates the growth and causes for running very few successful shopping malls in south India. As India is a fast-growing economy developing more shopping malls and grabbing the western culture. Currently, the shopping malls are attracting lot of interest in the form of footfalls of visitors but they are unable to convert a sufficient number of these into purchases. Whereas the cultural change in malls are not fulfilling the needs of the customer efficiently when compared to worldwide malls. Retailer's problem in growing competition is from online sellers who hand delivers goods to them for minimal cost. As the Indian shopper's euphoria about shopping malls.......

Keywords: Shopping malls, Brands, Tenant mix, E-Commerce, South Indians

[1]. Prof . N.H. Mullik (2014), "Image as factor for enhancing the shopping preferences in Indian malls", Middle east J. Management, Vol(1),No(3), pp. 245-258.
[2]. Kuruvilla, sheilja jose, Rajan.k (2008), "Gender and mall shopping",International Journal of Business Insight & Tranformation,Vol(1),issue 2,p1-8. 8p.
[3]. Devgan,deepak et al(2010), "Shopping malls in India", South Asian Journal of Management, Vol(17),Issue 2,pp.29-46.
[4]. Amandeep kaur (2013), "The changing face of Indian retailer's", International journal of Business and Management Invention, Vol(2), Issue 5,pp30-36.
[5]. Grishma patel & Dr.Rajendra Jain (2017), "A study of consumer perceptions towards select malls in India", International Journal of Research in Commerce and Management, Vol(8),Issue7, pp22-27..

Abstract: Enterprises play an important role in India's economic process. Human resource efficiency and performance are the most significant reasons for any enterprises to be successful. This study was carried out to understand the Human Resource (HR) practices followed in the one single Hotel industry. There are four top models of HRM such as the Fombrun, Tichy, and Devana Model, the Harvard Model, the Guest Model, and the Warwick Model. Out of these models, the Fombrun, Tichy, and Devana Model of HRM have been adopted for this study. A case study approach was adopted wherein the HR practices of a hotel engaged in service activity was captured. In-depth interviews were held with the managers (HR manager, managerial staff etc). Similarly, matters such as incentives, challenges in the staff......

Keywords: Human Resource Management, Hotel Industry, Qualitative Research, Case Study

[1]. Devanna, M. A. (1984). "A Framework for a Strategic Human Resource Management‟ in Fombrun, CJ, Tichy, NM and Devanna, MA (eds) Strategic Human Resource Management.

[2]. Hoque, K. (1999). Human resource management and performance in the UK hotel industry. British Journal of Industrial Relations, 37(3), 419-443.https://doi.org/10.1111/1467-8543.00135

[3]. Chand, M., &Katou, A. A. (2007). The impact of HRM practices on organizational performance in the Indian hotel industry. Employee Relations, 29(6), 576-594.https://doi.org/10.1108/01425450710826096

[4]. Beer, M. (1985). Human resource management: a general manager's perspective: text and cases (Vol. 1). Free Pr.

[5]. McGovern, P., Gratton, L., Hope‐Hailey, V., Stiles, P., & Truss, C. (1997). Human resource management on the line?.Human Resource Management Journal, 7(4), 12-29.https://doi.org/10.1111/j.1748-8583.1997.tb00286.x.

Abstract: Job stress is an emotional, physical and behavioral disorder that occurs as a result of work conditions not in accordance with ability, resources and expectations. If it is not dealt with appropriately, it will create conditions that cause a decrease in work motivation and an impact on the decline in the performance of the individual. Nurses are professions that have a high risk of being affected by work stress. This study aims to determine the index of work stress levels and analyze the contribution of stressors to the stress level index of nurses working in the Inpatient Installation of Dr Pirngadi Hospital Medan. The measurement method is done using expanded nurse stress scala (ENSS........

Keywords: Job Stress, Nurse, Expanded Nurse Stress Scala, Job Stress Index

[1]. Anoraga, Panji.(1992). Psikologi Kerja. Jakarta: Rineka Cipta.
[2]. Asibbi, Rita, Abaa. (2013).The Causes of Stress and Job Satisfaction Among Nurses at Ridge and Pantang .....Hospital in Ghana. International Jurnal of Asian Social Science.
[3]. Dharma, Surya. (2010). Manajemen Kinerja, Edisi 3. Yogyakarta: Pustaka Pelajar.
[4]. Wahyuni, Sri dan Saam, Zulfan.(2012). Psikologi Keperawatan. Jakarta: Raja Grafindo Persada.
[5]. Kuntoro, Agus. (2010). Manajemen Keperawatan. Yogyakarta: Mulia Medika..

Abstract: Nurses' skills and behavior greatly influence the level of quality of care for nurses in a hospital, this is one of the most felt and seen by each patient in the Dr. Hospital. Pirngadi Medan. The purpose of this study was to analyze the influence of nurses' skills and behavior on the low quality of care for nurses in inpatient installations. To get an overview of nurses' skills, to get an overview of nurses' behavior, and to get an overview of the quality of care for nurses in inpatient installations. The sample of the study was 100 patients treated inpatient care taken by purposive sampling. The instrument used was a questionnaire on demographic data, nurses' behavior and skills,.........

Keywords: Skills, Behavior, Quality of Service, Nurse

[1]. Ndraha, Taliziduhu. (2016). Budaya Organisasi, Cetakan Ke-4. Jakarta: Rineka Cipta.
[2]. Nasution, Harmein. (2008). Proses Pengelolaan Sumber Daya Manusia, EEdisi Revisi. Medan: USU Press.
[3]. Nursalam. (2011). Manajemem Keperawatan: Aplikasi dalam Praktek Keperawatan Profesional, Edisi Ketiga. Jakarta: Salemba Medika.
[4]. Rosidah, A.T.S. (2009). Manajemen Sumber Daya Manusia. Yogyakarta: Graha Ilmu.
[5]. Sinulingga, Sukaria. (2017). Metode Penelitian, Edisi Ke-3. Medan: USU Press.

Abstract: Toll road is one of the solutions to the problem of congestion that occurs, besides the benefits of toll roads as an alternative road to speed up travel time, shorten mileage, comfort and safety of driving especially for motorists who will travel from Medan to Kualanamu and Tebing Tinggi. The purpose of this study was to determine the effect of toll rates and facilities on the interest in reusing the Medan - Kualanamu - Tebing Tinggi (MKTT) toll road. Samples were taken from 100 respondents to fill out the research questionnaire with the criteria of respondents, namely those who had used the MKTT toll road, samples were taken by purposive sampling. The method used in this study.......

Keywords: Toll Rates, Toll Facilities, Interest in Reusing

[1]. Dwityanti, Esthi. (2008). Analisis Faktor-faktor yang Mempengaruhi Minat Beli Konsumen terhadap Layanan Internet Banking Mandiri Studi Kasus pada Karyawan Departemen Pekerjaan Umum Jakarta. Semarang: Program Studi Magister Manajemen Program Pasca Sarjana Universitas Diponegoro.
[2]. Firdiansyah, Hamdan. (2006). Pengaruh Kenaikan Tarif Tol terhadap Lalu Lintas Harian di Jalan Tol. Semarang.
[3]. Kotler P. dan Gary Amstrong. (2008). Prinsip–prinsip Pemasaran, Edisi 12 Jilid 1. Jakarta: Penerbit Erlangga.
[4]. Kotler P. dan Kevin Lane Keller. (2009). Manajemen Pemasaran, Edisi 13 Jilid 2. Jakarta: Penerbit Erlangga Surya.
[5]. Fitriana, Dana dan Ida Yulianti. (2013). Pengaruh Brand Image terhadap Purchase Intention pada Produk Otomotif (Studi Kasus Pada Calon Pembeli Toyota Avanza Di Auto 2000 Sutoyo-Malang). Malang: Jurnal Fakultas Ekonomi dan Bisnis Universitas Brawijaya.

Abstract: Customer Satisfaction is one of the keys that determines the success of a company that the products and services offered have met customer needs. Customer satisfaction is an important thing that should be achieved by the company. Customers who are not satisfied with the services provided, it is likely that customers will not be loyal to the company. The company naturally takes measurements to determine the level of customer satisfaction so that it can strive for the best service. In measuring service quality, there are five variables that can be used, namely reliability, assurance.........

Keywords: Customer Satisfaction, Service Quality, Reliability, Assurance, Tangible, Empathy, Responsiveness

[1]. Fandy, Tjiptono. (2005). Prinsip-Prinsip Total Quality Service, Edisi V.Yogyakarta: Penerbit ANDI.
[2]. Kotler P. dan Gary Amstrong. (2014). Prinsip–prinsip Pemasaran, Edisi 12 Jilid 1. Jakarta: Penerbit Erlangga.
[3]. Kotler P. (2002). Manajemen Pemasaran, Edisi 13 Jilid 2. Jakarta: Penerbit Erlangga Surya.
[4]. Laksana, Fajar. (2008). Manajemen Pemasaran: Pendekatan Praktis, Cetakan Pertama. Yogyakarta: Graha Ilmu.
[5]. Nasution. (2005). Analisis Kepuasan Konsumen di Jatiroso Catering Service. Vol. 1 No. 2. Sidoarjo: Universitas Muhammadiyah Sidoarjo.

Abstract: Entrepreneurship plays a major role in creating the wealth of the country. When entrepreneurship is flourished in a country, it improves in its product and services. Entrepreneurs are those who take the higher risk of their investment, time and effort to make value. When they are successful the country improves in its economy. At this point, there is a need to improve the skills of those entrepreneurs at the student's level. The management students are more likely to be budding entrepreneurs. The entrepreneur's talent should be shaped by using right educational tool for a better economy. Entrepreneurial education, training, skill development program are to be focused to enhance the skills and knowledge of the entrepreneurial students. Entrepreneurial student's profile differ from each other, their attitude, thinking, family background, education level plays a major role for a student to become a job maker or job seekers. This study focuses on the skill sets of the management students who prefer entrepreneurship as a career option after their course.

Keywords: Entrepreneurial Intention, Skills, Personal Motivating Factors.

[1]. Akhtar Ali, Keith J. Topping Riaz H. Tariq (2011), "Entrepreneurial attitudes among potential entrepreneurs" Pakistan journal of Commerce and Social Science, 5(1), pp 12-46.
[2]. Baron. R.A and Markman. G.D. (2003), "Beyond social capital: the role of entrepreneurs‟ social competence in their financial success", Journal of Business Venturing, Vol. 18 No. 1, pp. 41-60.
[3]. Baum. J.R and Locke. E.A. (2004a), "The relationship of entrepreneurial traits, skill and motivation to subsequent venture growth", Journal of Applied Psychology, Vol. 88, pp. 87-99.
[4]. Bygrave W.D. and Hofer C.A (1991), "Theorizing about Entrepreneurship" Entrepreneurship Theory and Practice, 16(2), pp 13-22.
[5]. Cole A.H (1968), "The Entrepreneur: Introductory Remarks", American Economic Review, 58(2), pp 60-63.,.

Abstract: This paper analyzes and compares the selective parameters to measure the extent of reach of Financial Inclusion among Southern States. The regions such as Adrapradesh, Karnataka, Kerala, Pondicherry and Tamilnadu were selected as it consist comparatively higher literacy than other states of India. Multidimensional approach (IF) – Index of Financial Inclusion was applied to measure the parameters "penetration", "availability" and "usage of financial services". The objective of the study is to determine the highest extent of reach of financial inclusion and set the benchmark for the other states that dwindles to covers its population under formal financial system.

Key Words: Extent of Reach, Financial Inclusion, Parameters, formal financial system

[1]. Cámara, N., & Tuesta, D. (2014). Measuring financial inclusion: A muldimensional index. BBVA Research Paper, (14/26).
[2]. Demirgüç-Kunt, A., Klapper, L. F., Singer, D., & Van Oudheusden, P. (2015). The global findex database 2014: Measuring financial inclusion around the world. World Bank Policy Research Working Paper, (7255).
[3]. Sarma, M. (2016). Measuring financial inclusion for Asian economies. In Financial inclusion in Asia (pp. 3-34). Palgrave Macmillan, London.
[4]. Goel, S., & Sharma, R. (2017). Developing a financial inclusion index for India. Procedia computer science, 122, 949-956.
[5]. Park, C. Y., & Mercado, R. (2018). Financial inclusion: New measurement and cross-country impact assessment. Available at SSRN 3199427.