IOSR-JBM   Volume-22 ~ Issue-1 ~ January. 2020

Abstract: This study examined the effect of electronic marketing on customer satisfaction of selected airline services in Nigeria. The research design for the study is the survey design because the study involved interacting directly with a cross section of respondents who shared similar characteristics. The population of the study are the 18 domestic airlines of which six were selected as samples based on the fact that there are the most active domestic airlines in Nigeria. The data for the study were collected from one hundred (100) customers of the sampled airlines using a structured questionnaire and it was analyzed using both descriptive (tables, mean and standard deviation) and inferential statistics (regression analysis). The finding shows that search engine optimization, social media marketing and email marketing have positive effects on customer satisfaction of airline services in Nigeria. Since all the........

[1]. Ahmad, A. (2017). The impact of social media marketing on customer satisfaction through brand image in Jordan. Dissertation for Master Degree in E-Business, Faculty of Business Middle East University Amman – Jordan
[2]. Alharbi, A.H. &Alhider, I.H. (2018). The impact of customer satisfaction and loyalty on e-marketing: moderating effect of perceived value. Journal of Marketing and Consumer Research Vol.46, 2018 pg. 70-77
[3]. Anjum, A., More, V. S., &Ghouri, A. M. (2012). Social media marketing: a paradigm shift in business.
[4]. Assaad, W. & Gómez, J.M. (2011). Social network in marketing (social media marketing) opportunities and risks. International Journal of Managing Public Sector Information and Communication Technologies (IJMPICT), 2(1):13-22.
[5]. Berman, R. & Katona, Z. (2012). The Role of Search Engine Optimization in Search Marketing available at http://ssrn.com/abstract=1745644

Abstract: Businesses producing in small quantities and high diversityhaveusedMCpricing because of market competition. To reduce the risk to profitwith availability heuristic, dependentvariables fusion can be adopted by using MCpricingto correspond to the overall equipment effectiveness (OEE). This approach reflects the dynamic game in a timely independent variable mannerbased on rolled throughput yield measures. The OEE comprises indexes as quality(Q), performance(P), and availability(A). These three indexes reconcile theMC in optimization of marginal revenue (MR). In practice, shop floor management measures key indexes of final yield and utilization; the objective is to eliminatemisapplied andstatic pricingproblem by using beta coefficient.The correspondenceof among the beta coefficient......

Keywords: Beta coefficient, OEE, MC, MR,Throughput yield

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Abstract: The banking industry uses information technology to meet customer needs and create customer satisfaction through providing the best and most effective and efficient services. One way to actualize the effective and efficient services is through the banking industry creating a mobile banking service. The purpose of this study is to determine the effect of brand trust and brand image on the customers' loyalty. The data obtained in this study is through primary data while the data collection technique is by distributing questionnaires. Questionnaires collected were from 100 respondents. The technique of determining respondents is by using purposive random sampling technique. In this study the authors used the Multiple Regression Analysis method, processed statistically using SPSS 21.0 software.an software SPSS 21.0. The result showed that the brand trust and brand image variables significantly influence the loyalty variable.

Keywords:-Brand Trust, Brand Imageand Loyalty

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Abstract: Background: This study aims to identify and develop archival models in village offices. The rapid progress of science and technology at the present time allows for renewal in human life. Human creativity is growing so as to encourage the acquisition of new discoveries in the field of technology that can be utilized as a means of improving human welfare. The development of science that has encouraged the development of technology field also affect the field of government in order to realize good governance. The problem in this research are the management of village archives and how the village archive management model based on e-archives. Materials and Methods: This research use "Research and Development" approach which is research which is followed up with development through field study process, model design development, test and validation. Results: The results show that the village archives management has not utilized technological progress, there are obstacles in human resources and supporting facilities for archiving. Conclusion: It is therefore advisable to equip archiving infrastructure facilities, to send employees to attend training on archives, and to optimize the use of technology in archive management.

Keywords:-management; archives;E-Archive

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Abstract: This study aims to determine the Effect of Customer Orientation of Service Employee (COSE) to Customer Satisfaction, Customer Relationship Commitment and Relationship Outcome. Survey was conducted to 270 customers of Employee Health Security, in Indonesia. This research used purposive sampling technique. Research instruments were adapted from previous literatures. Data of this study were analyzed with Structural Equation Model used Partial Least Square with Smart PLS 3.0. The results showed that Customer Orientation of Service Employee (COSE) positively and significantly affected the Customer Satisfaction, Customer Commitment and Relationship Outcome. Customer Commitment positively and significantly affected Relationship Outcome. However, Customer Satisfaction did not have significant effect on Relationship Outcome.

Keywords: Customer Orientation, Service Employee (COSE) to Customer Satisfaction, Customer Commitment, Relationship Outcome

[1]. Abdullah, F., Suhaimi, R., Saban, G., & Hamali, J. (2011). Bank Service Quality (BSQ) Index, an indicator of service performance. International Journal of Quality & Reliability Management, 28(5), 542-555.
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Abstract: The Cikupa toll gate is the main gate on the Tangerang-Merak toll road. The condition of the Cikupa toll gate for current direction from Jakarta to Merak is currently inadequate in accommodating the traffic volume that occurs so that during peak hours the toll gate queue is very long, this is because the traffic arrival rate is not balanced with the service level. This study will examine the Queue theory of the toll gate transaction system with a deterministic queuing model approach using simple and queuing simulations that can provide an overview of the value of lost time experienced by toll road users. Based on the analysis in 2015-2017, using a simple deterministic queuing model found that the numbers produced were imaginary. But not when using a deterministic simulation queue model.....

Keywords:-Queue, determinstik queue model, queuesimulation, optimal transaction

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Abstract: Background: Organizations today are facing the challenges of dynamic expectations for the organizational performance. The organizational productivity is not only achieved by efficient and effective employees but with further criteria today. The purpose of this study is to analyze the impact of millennial workforce's attitude, working environment and job satisfaction and to examine the achievement in their job performance. Materials and Methods: The data collection is done through distribution of questionnaire, where the population is consisted of employees from various sectors of professions in Jakarta, Indonesia. This is a descriptive and verification research, the descriptive methods is based on assessment analysis and the verification methods is based on quantitative analysis. The sample determination is done through Simple Random Sampling and the analysis technique is using Partial Least Square (PLS)....

Keywords: Employee Attitudes, Working Environment, Job Satisfaction, Job Performance, Millennial Generation

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Abstract: Background: The objective of this research is to analyze the influence of market attractiveness, market orientation and competitive strategy against the business performance of the garment industries in DKI Jakarta. This is a descriptive and verificative research, and the construct of the research is based on the concept and the relationship between the variables in order to form the research paradigm. Materials and Methods: This study conducted a distribution of questionnaires and observations on the garment industries in Jakarta. The research method used in this study is descriptive method by using scoring analysis and verification method by using quantitative analysis. The sample determination was done through Simple Random Sampling as the garment industries has the same character, and the tool of analysis is using Partial Least Square (PLS)........

Keywords: Market attractiveness, market orientation, competitive strategy, business performance

[1]. Best, Roger J., (2013). Market-Based Management. Strategies for growing customer value and profitability. Sixth Edition. Pearson Education Inc. New Jersey.
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Abstract: The purpose of this research is to find out the condition of the Word of Mouth Intention in PT. AL ATIIQ Mulia. The study population was 738 consumers of PT. AL ATIIQ Mulia Tourism participants of the Hajj and Umrah tour in 2018 in East Java. Using the Slovin formula with a tolerance of 5%, the number of samples was 260 respondents. Test the model with Generalized Least Square Estimation (GLS), structural equation modeling (SEM) analysis, proportional random sampling method and Amos 22 software assistance, on 260 respondents. The results showed that: 1). Corporate charismatic leadership does not have a significant effect on customer value. While corporate reputation has a significant effect on customer value. 2). Corporate charismatic leadership, and corporate reputation.......

Keywords: Corporate charismatic leadership, Corporate reputation, customer value, customer trust, customer pride, WOM Intention.

[1]. Ken,B., CynthiaO., and Martha,L. Trust Works.Four Keys to Building Eternal Relations, 2013.Jakarta: PT Alex Media Komputindo.
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Abstract: The study sought to establish the effect of supply chain management practices on performance of Flour Mills Companies in Nairobi County, Kenya. The specific objectives were assessing the effect of customer relationship management, information sharing and outsourcing on performance of Flour Mills Companies in Nairobi County, Kenya. The study used Resource-Based View Theory, Systems Theory and Diffusion of Innovation Theory. Descriptive research design was used in the study. The target population of the study comprised sixteen flour milling companies in Nairobi, Kenya. Purposive sampling design was be adopted in the study where the sample size was be forty-eight. The validity and reliability of research instruments were ascertained before the collection of data. The study findings were presented using tables and charts. The study had a response rate of 87%.......

Keywords: Supply Chain Management, Customer Relationship Management, Information Sharing, Outsourcing, Performance, Flour Milling Companies

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Abstract: Brand awareness version for enjoy products that overcomes the limitations of patron desire fashions, especially when it is not smooth to take into account a few qualitative attributes of a product or while there are too many attributes relative to the available quantity of preference date, via capturing the consequences of unobserved product attributes with the residuals of reference consumers for the identical product. They decompose the deterministic factor of product software into parts: that accounted for by way of found attributes and that because of non-located attributes. By using estimating the unobserved factor via concerning it to the corresponding residuals of digital.......

Keywords: Brand consciousness, consumer alternatives

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