Abstract: While synthetic inputs used in agriculture have some negative effects on living health, people's concerns about this issue are increasing. This led consumers to organic agricultural products at the cost of paying more. The marketing methods of organic products can be done in various ways. The study aims to determine the view of consumers of organic agricultural products in Şanlıurfa on the marketing of these products. 382 organic product consumers were selected by a simple random sampling method and interviews were conducted through a questionnaire. According to the results, consumers buy organic agricultural products directly from the producers with a maximum of 31%. Consumers want to buy these products in places where there is public control with a maximum of 36%. Consumers choose the place of purchase depending on the store atmosphere and hygiene. This is followed by trust in the place of sale and the company. The least important reason for the choice was determined....
Keywords: Agricultural marketing, Consumer buying preferences, Organic agriculture, Şanlıurfa, Turkey.
[1] Çetin, E. N. Dünyada ve Türkiye'de Organik Tarım Ürünleri Dış Ticareti ve Türkiye'nin AB'ye uyumu. Yüksek Lisans Tezi, Akdeniz Üniversitesi, Sosyal Bilimler Enstitüsü, Antalya, 2005.
[2] Başol, K., Durman, M. and Önder, H. Doğal Kaynakların ve Çevrenin Ekonomik Analizi (Bursa: Alfa Aktüel Yayınları, 2007).
[3] Aydogdu, M. H., Karli, B., Parlakci Dogan, H., Sevinc, G., Eren, M. E., Kucuk, N. Economic Analysis of Agricultural Water Usage Efficiency in the GAP-Harran Plain: Cotton Production Sampling, Sanliurfa-Turkey. International Journal of Advances in Agriculture Sciences, 3(12), 2018, 12-19.
[4] Aydogdu, M. H., Kaya, F., Eren, M. E. Parlakçı Doğan, H. Organik Ürün Tüketim Nedenleri Üzerine Bir Araştirma: Şanliurfa Örneklemesi, Akademik Sosyal Araştırmalar Dergisi, 6(64), 2018, 161-170. Doi Number:http://dx.doi.org/10.16992/ASOS.12764
[5] Aydogdu, M.H. Farmers' Attitudes to the Pricing of Natural Resources for Sustainability: GAP-Şanlıurfa Sampling of Turkey. Water, 11(9), 2019, 1772. https://doi.org/10.3390/w11091772.