Paper Type |
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Research Paper |
Title |
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Supply chain of fresh milk from producer to consumer: a case study of Allahabad India |
Country |
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India |
Authors |
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Pawan Kumar Yadav |
|
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10.9790/487X-2209021124 |
Abstract: This study was carried in November 2015 to march 2016 in Allahabad provinces, Uttar Pradesh, India to analyze current supply chain of fresh milk. Allahabad province is located at 25.450North, 81.840East and located 3858.3 inch above sea level. The aim of this study is to analyzed the existing supply chain of the fresh milk, determine the problems face by milkman during the supply of fresh milk from producer to consumer, study the consumer preference of traditional and modern supply chain of fresh milk. Sixty-eight producers, forty retailers, twenty retailers, twenty commission agents, eight diary plants and sixty eight consumers were interviewed...
Keywords: Supply chain, Traditional and Modern method, Marketing efficiency, Diary plant,
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