Abstract: Today, the competitiveness of companies depends on how quickly they can process information to make the best decision in the implementation of the strategy, thusgivingthem a competitive advantage.Firms are beginning to realize the importance of competitive intelligence, which is the most effective solution to get the big picture by integrating all the relevant information. It promotes rapid and appropriate decision making and provides an integrated view of business performance. It is the solution that offers the most advantages to business leaders
Keywords: companie; competitiveness; competitive intelligence; performance.
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