Abstract: Uncertainties are inevitable and need to be accepted as part of business life. However, to deal with them, it is necessary to improve the planning arsenal for strategic decision making. Thus, from the examination of the characteristics of scenario analysis techniques and system dynamics, an opportunity was perceived for combining these, in order to pave a path that was not predominantly qualitative, as with scenario analysis, nor as complex and quantitative as systems dynamics appears to be. This work aimed to produce a methodology of combination between these techniques, based on an in-depth theoretical review. As a test field, a case study was conducted for an anesthesiology company, aiming to investigate the future of medical remuneration amid the numerous possibilities of political, economic, technological, social and competitive transformations. As a result, it was possible to obtain quantitative analyses......
Keywords: Scenario analysis. Systems dynamics. Strategic Management. Planning - Uncertainty.
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