Abstract: Background: This study aims to analyze the role of entrepreneurship in mediating social capital to improve the marketing performance of SMEs.In previous studies, it was found that the social capital of SMEs together with the entrepreneurial orientation variable can improve marketing performance. However, under the condition that the majority of SMEs depend on intermediaries, does social capital still affect marketing performance, this is interesting to be researched. Materials and Methods: This research was conducted in East Java, Indonesia on exporting SMEs in East Java who are incorporated as followers of the Facebook account: East Java SMEs until May 2021 as many as 19,100 followers, with a sample of 100 exporting......
Key Word:Social Capital, Boosting, Entrepreneurship Orientation, Marketing Performance, East Java SMEs.
[1] Ali, A. and Yousuf S., 2019, Social capital and entrepreneurial intention: empirical evidence from rural community of Pakistan, Journal of Global Entrepreneurship Research volume 9, Article number: 64 (2019)
[2] Andriani,N; danZain,D; 2010,Pengaruh, Modal Sosial, KualitasInformasi, danKompetensiPemasaranterhadapKinerjaPemasaran (StudipadaIndustri Kecil danMenengahGarmen di JawaTimur), JurnalAplikasiManajemen, Vol 8, No 4 (2010), e ISSN: 2302-6332 | p ISSN: 1693-5241
[3] Doh, S. and Zolnik, E. , 2011, Social capital and entrepreneurship: An exploratory analysis,African Journal of Business Management 5:4961-4975
[4] Ferdinand, A., 2000, ManajemenPemasaran :SebuahPendekatanStratejik, Research Paper Series, Program Magister ManajemenUniversitasDiponegoro, Semarang.