Abstract: Managers in the public and commercial sectors have recently become more interested in the idea of competitive advantage. Businesses gain their competitive advantage by implementing a value-creating strategy or business model that is not being used concurrently by a sizable proportion of its present or potential competitors. The mission, aims, objectives, strategies, and resources of institutions competing in a specific target industry fluctuate throughout time. While some are struggling financially, others are established and have years of market expertise. Others pursue long-term earnings, while some strive for quick market share increase. A company's ability to produce and offer consumers value that is greater than the cost of doing so gives it a competitive advantage. Customers are willing to pay for value and seek it out. There are several assets in the maritime industry. Because of this, the majority of the changes have been made to increase margins through decreasing expenses.......
Key words: Technology orientation, competitive advantage.
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