Abstract: Business to Consumer (B2C) e-commerce is in a state of perpetual evolution, driven by technology, consumer trends, and global forces. This research delves into the current state and future prospects.
Key trends include the rise of mobile commerce (m-commerce), personalization through recommendation systems, AI and machine learning integration, augmented and virtual reality, and eco-friendly practices.
However, B2C e-commerce faces challenges, including security, last-mile delivery, regulation complexity, and competition.
Opportunities lie....
Keywords: (E-commerce Evolution, M-commerce Trends, AI Integration, Last-Mile Challenges
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