IOSR-JBM   Volume-21 ~ Issue-3 ~ March-2019

Abstract: The aim of the study was to find clarity about the role of market orientation as a mediating variable in the relationship of marketing mix strategy with marketing performance, and the researcher offered a research model. The research approach is quantitative, explanatory. The population of this study is batik business owners in East Java. The study sample was 276 respondents and the sampling method used the census method. The results showed clarity that: marketing mix strategies (product, price, and promotion) had a positive effect on market orientation, while distribution did not. The results of the study also explained that: market orientation acts as a mediation in the relationship between the mix strategy of the market and marketing performance. The results of the study also explained that: market orientation acts as a mediator in the relationship between the mix strategy of the market and marketing performance. Therefore, this study provides new insights on understanding the practice of market orientation in the batik product industry..

Keywords: marketing mix, market orientation, marketing performance

[1]. Adelina Agnes Lapian, James Massie, Imelda Ogi, The Influence of Market Orientation and Product Innovation on Marketing Performance at PT. BPR Prisma Dana Amurang. Jurnal EMBA, Vol.4 No.1, Maret 2016, 1330-1339.
[2]. Ajayi M. Oluwatoyin, Adeniji P. Olufunke, Ighomereho O. Salome, The Impact of Market Orientation on Performance of Selected Hotels in Ondo State, Nigeria, Open Journal of Business and Management, 2018, 6, 616-631
[3]. Christian A.D Selang, Marketing Mix Effect on Consumer Loyalty At Mall Manado Shoulder Fresh Mart. Jurnal EMBA, Vol.1 No.3 Juni 2013, 71-80
[4]. Edo Rajh, The Effect of Marketing Mix Elements on Brand Equity, Research Associate, The Institute of Economics, Zagreb, Croation Economic Survey, 2008, 53-80.
[5]. Engel, James, Roger D Blackwell & Paul W. Miniard, Consumer Behaviour, Fight Edition (Forth Worth: The Dryden Press, 2009).

Abstract: Increasing competition in the tourism sector both globally and regionally, resulting in greater efforts by the tourism industries to increase their resources. This study aims to examine and analyze the competitiveness of Manado's tourism industry resources. To answer the purpose, the Importance-Performance Analysis (IPA) is being applied to 90 tourists visiting in Manado, taken by accidental sampling. Results show that all underlying factors of Service, Facilities, Destinations and Security are identified separately in four quadrants of IPA. The Keep up the Good Work quadrant identified an underlying factor of Personality. The underlying factors of Attractions, Cleanliness, Hotels, Number of Places, Transportation and Technology are identified in Concentrate Here quadrant. Low Priority quadrant identifies underlying factors of Communication, Responsive, and Speech.........

Keywords: Competitiveness, Service, Facilities and Infrastructure, Destination, Security

[1]. Badulescu D., Badulesce, A., and Dorin, Tourism and Poverty in Developing Countries. The Case of India and Romania, Journal of Tourism – studies and research in tourism, 20(20), 2015 27-33.
[2]. Chen, Y, C and S, Lin, Applying Importance-Performance Analysis for Improving Internal Marketing of Hospital Management in Taiwan, International Business Research; Vol. 6, No. 4; 2013 ISSN 1913-9004 E-ISSN 1913-9012, publised by Canadian Center of Science and Education.
[3]. Hodović, V.B and M, A, Kalajdžić, Importance Performance Analysis For Measurement Of Health Tourism Services Quality, Geografski Pregled No.37; 2016 ISSN: 2303-8950
[4]. Holden, A. In need of new environmental ethics for tourism? Annals of Tourism Research, vol. 30, no. 1, 2003, 94-108

[5]. Ketels, Review of Competitiveness Frame works, an Analysis Conducted for the Irish National Competitiveness Council by Dr Christian Ketels, National Competitiveness Council Dublin, 2016.

Abstract: This study adopted the Importance-Performance Analysis (IPA) to probe into customers' importance and satisfaction with service quality, in order to suggest operational strategy for aquarium H. This study distributed questionnaires to consumers of aquarium H. After retrieving the questionnaires, the priority to improve service quality was determined using IPA. The results suggested that service personnel always attend to the customers even when they are busy. The facility is clean, and routes and signs are clearly indicated. To consumers, these two items are highly important, but have not met their expectation. Hence, the aquarium should improve these items to enhance competitiveness.

Keywords:aquarium, IPA, service quality

[1]. Bateson, J.E., Hoffman, K.G., 2002. Essential of Service Marketing: Concepts, Strategy and Cases, Harcourt, Inc.
[2]. Chung Y.C. and Chen H.C., 2015. Study on the correlation among service quality, relationship quality and customer satisfaction– A case study of H hotel. International Journal of Latest Research in Science and Technology, 44(4), 1-7.
[3]. Ha, M. S., 2003. A Comparison of Service Quality at Major Container Ports: Implications for Korean Ports. Journal of Transport Geography, 11(2), 131-13.
[4]. Haywood-Farmer, J., 1988. A conceptual model of service quality. International. Journal of Operations and Production Management, 8(6), 19-29.
[5]. Martilla, J.A. and James, J.C., 1977. Importance-Performance Analysis, Journal of Marketing, 41(1), 77-79..

Abstract: Medical tourism is a term initially coined by travel agencies and the mass media to describe the rapidly growing practice of traveling to another country to obtain health care. According to Mary Tabacchi, Health Tourism is any kind of travel to make oneself or a member of any family healthier. More recently the phrase "Global Healthcare" has emerged, and may replace the earlier terms. Such services typically include elective procedures as well as complex specialized surgeries such as joint replacement, cardiac surgery, dental surgery, and cosmetic surgeries. The provider and customer use informal channels of communication connection-contract, with less regulatory or legal oversight to assure quality and less formal recourse to reimbursement or redress

[1]. Blouin C. Drager, N. & Smith, R. (2006): "International Trade in Health Services and GATS: Current Issues and Debates", World Bank, Washington DC., ISBN-13
[2]. Bookman, M Z.; Bookman, KR. Medical tourism in developing countries. New York, NY: Palgrave Macmillan Ltd; 2007. pp. 169–185
[3]. CII-McKinsey (2002): "Health Care in India: The Road Ahead", CII, McKinsey and Company and Indian Healthcare Federation, New Delhi
[4]. Dogra, Sapna (2003): "Can Delhi Be a Successful Model for Medical Tourism?" Express Healthcare Management, 1-15 September. Also at: http://www. expresshealthcaremgmt.com/20030915/focus01 Shtml
[5]. Gilmore, F.2002. Branding for Success in Destination Branding. Creating the unique destination proposition. Edited by Morgan,N. & Pritchard, A. & Pride, R. Butterworth Heinemann. Oxford.

Abstract: In recent time many of the available literature on quality management is based on management's perspectives and very few studies examine issues of quality management from the customer's perspective. Customer perspectives are very important for every organization in delivering a superior customer experience. And it is very common that customer's needs are typically being neglected in the study of the quality movement. That's why this research was conducted to ascertain the relationship among Product.
Quality Characteristics, Process Quality Management, Employee Competence, Client Focus, and Infrastructure and Facilities toward customer perspectives initiatives............

Keywords: Quality Management, customers Perspectives, Product quality characteristics, Process quality management, customer focus.

[1]. Ahire, S.L., Golhar, D.Y., Waller, M.A. 1996. Development and validation of TQM implementation constructs. Decision Sciences, 27:23–56.
[2]. Abdullah, S., Razak, A. A., Hanafi, M. H., & Abu Bakar, A. H. (2012). Organizational behavior barriers in implementing ISO 9000 within the Malaysian local governments. Elixir International Journal, 52, 11287–11296. Retrieved from http://wwwelixirpublishers.com/articles/1352271832_5220(2012)201128711296.pdf
[3]. Black, A.S., Porter, J.L. 1996. Identification of the critical factors of total quality management. Decision Sciences, 27:1–21.
[4]. Bahrami, H., Evans, S. 1997. Human resource leadership in knowledge based entities: shaping the context of work. Human Resource Management, 36:23–28.
[5]. Dordevic´, D., Coc´kalo, D., Ceha, M., &Gligorovic´, B. (2014, October 9–10). Corporate social responsibility and sustainable development. IV International Conference, Ecology of Urban Areas, Zrenjanin, Serbia. ISBN 978-86-7672-237-2.

Abstract: This research is determined to investigate the kinds of funding models that are being used by the banks for the SMEs under PT. XXX, a state-owned company that mainly guarantees all kinds of funding from the (commercial) banks to th SMEs.This research found that there are no variations of the funding models that were being applied to the SMEs in Indonesia. Though the characteristics of the SMEs' businesses might be different one to the others, they would have to deal with the same funding models. This research was a qualitative research. In-depth Interview method was being used to gain the information. This research is a preliminary research. It is not being designed to determine what kind...........

Keywords : Funding Models, SMEs, PT. XXX, banks

[1]. Oseni, Umar, Kabir Hassan, M; Matri, Dorsaf. (2013). An Islamic Finance Model for The Small and Medium-Sized Entreprises in France. JKAU: Islamic Econ, Vol 26 No 2.
[2]. Abdelmoula, Aida Kammoun; Abidi, Asma. (2013, May 13). The Effect of the Subprime Crisis on the Financing of Entrepreneurial Activities by Islamic Banks. 13, pp. 77 - 90.
[3]. Abdul Rahman, Rashidah; Dahiru Muhammad, Aliyu; Mahayudin, Ismail. (2013). Applicability of the Islamic Micro-Investment Model (IMIM) in Islamic Bank in Malaysia. Selangor, Malaysia: Universiti Teknologi MARA (UiTM).
[4]. Aida, Kammoun; Imen, Karray. (2014). Islamic Finance for Future Entrepreneurs: Exploring Tunisian Business Students‟ Knowledge and Potential Usage of Islamic Financing Products. Journal of Emergin Economies and Islamic Research, 1 - 14.
[5]. Ali, A. E. (2013). The Challenges of Islamic Trade Finance in Promoting SMEs in IDB Member Countries. Jeddah: Islamic Research and Training Institute.

Abstract: Due to globalization, technological and other rapid changes in business sector and other sectors, every human being becomes so busy with their work life. Individuals are getting very less time to spend for shopping. Hence individuals should have alternate shopping channel which gives convenience and time saving. Online shopping becomes alternate store to conventional physical store. Purpose of the study is to find the various factors that impact the consumers online shopping and to find customer response towards online shopping. In order to conduct the study 160 sample have been selected from Vijayawada city. Data collected from the respondents with the help of well structured questionnaire and data is analyzed with the help of statistical tools. Study revealed that 46% of the respondents...........

Keywords: Conventional shopping, Online shopping, Cash on Delivery

[1]. M.Rajeawari, "A Study On The Customer Satisfaction Towards Online Shopping In Chennai City", International Journal Of Sales &Marketing, Vol5,Issue1, Feb 2015,1-10.
[2]. Bushra Mateen, "Customer Satisfaction Towards Online Shopping With Special Reference To Nainital District", Sai Om Journal Of Commerce & Management A Peer Reviewed International journal, Vol 2,No10(2015).
[3]. Adirita Goswami,Pallavi Baruah,Sarat Borah. "Customer Satisfaction towards Online Shopping With Reference To Teenage Group of Jorhat Town", Indian Journal of Research, Vol: 3, Issue4, May 2013, pp239-241.
[4]. Dr.D.Sudhakar, R.Swapna Deva Kumari, "Customer satisfaction towards online shopping: A study with reference to Chittur district", International Journal of Management, volume 7,issue 3,March-April 2016, pp34-38.

Abstract: The present paper is concerned about important traditional industries of Bishnupur Sub-division Bankura District, West Bengal. It is based on the data and information collected from both primary and secondary sources. The authors have identified some problems faced by traditional industries and have also suggested some measures to be taken towards the development of the traditional industries of this area especially for the socio economic growth related to the rural development too.

[1]. Banerji, Amiya Kumar,‖West Bengal District Gazetteers, Bankura,‖State Editor, West Bengal District Gazetteers,Calcutta,1968.
[2]. Bhattacharyya,Amarsankar,‖Mauna Mukhar Bishnupur,‖( in Bengali), Mitra &Ghosh Pvt. Ltd., Calcutta,2000.
[3]. Chattopadhyay, Haridas,‖Bankurar Itibritta,‖ ( in Bengali) Gyan Prakashani,Calcutta,1999.
[4]. Dasgupta,Chittranjan,‖Bishnupurer Mandir Terracota,‖ (in Bengali ) Dasgupta &Co. Pvt. Ltd.,Bankura,1975.
[5]. Desai, Vasant,‖ Organisation and Management of Small Scale Industries,‖ Himalaya Publishing House, Bombay, 1983.
[6]. Desai, Vasant, ―Problems and Prospects of Small Scale Industries,‖Himalaya Publishing House, Bombay ,1983.
[7]. Hunter,W.W,‖ The Imperial Gazetteer of India,‖ Trubner & Co., London, 1881.

Abstract: Fisheries is one of the important food production sectors in India contributing to the livelihood as well as the food security of a large section of the economically under-privileged population. In recent years, it has assumed greater significance and its contribution towards State and National economy, livelihood and nutritional security, rural employment generation and foreign exchange earnings have been enormous. Therefore, the present study present study aims to analyze the production of marine fisheries in the Nagappattinam district of Tamilnadu. The study analyzed the various aspects of production of marine fisheries in the study area. The analysis revealed that average number of trips, average operating cost, average production of fish, average value of sales, average profit and the major problems of the different boat operators.

Keywords: Marine Fisheries, Marine Fisheries in Nagappattinam district of Tamilnaduy

[1]. Ayyappan S, Jena JK, Gopalakrishnan A, Pandey AK. Handbook of fisheries and aquaculture. Second edition, Indian Council of Agricultural Research, New Delhi, 2006.
[2]. Chand R, Raju SS. Instability in agricultural exports. National professor project, National center for agricultural economics and policy research, Delhi, 2008.
[3]. Paltasingh KR, Goyari P. Analyzing growth and instability in subsistence agriculture of Odisha: evidence from major crops. Agricultural Economics Research Review. 2013; 26:67-78.
[4]. TNSFD, http://www.fisheries.tn.gov.in/marine-main.html
[5]. Lavanya Ravikanth Anneboina And K. S. Kavi Kumar (2016) "Contribution Of Mangroves To Marine Fisheries In India", Working Paper 145/2016 April 2016 Madras School Of Economics

Abstract: Business world competition is very tight, so it takes the best way to control the market. The way it could be done by creating a policy in the price, quality of service and other. This study aims to determine the effect of price and quality of service to the decision to use transportation services online. The research is a qualitative research. The data collection technique using Likert scale model questionnaire distributed to 100 users of transport services online. The analysis used the analysis of validity, reliability, and regression. Results of the analysis showed that the price and quality of service are directly proportional. The more attractive the price offered and the better quality of the services provided in the use of transport services online.

Keywords : Price, Quality of Service, Transportation Services, Transportation Online

[1]. Chong Wang, Jing Chen, Xu Chen. 2017'Pricing and order decisions with option contracts in the presence of the customer returns', International Journal of Production Economics', Vol. 193, h.422-436.

[2]. Liu Y, Juan F, KK Wei. 2012,Negative price effect in the online market premium-The impact of competition and buyer informativeness on the pricing strategies of sellers with different levels of reputation, Decision Support Systems, Vol. 54, h.681-890

[3]. Maiti, Giri. 2017 'Two-period pricing and decision strategies in a two-echelon supply chain under price-dependent demand', Applied Mathematical Modeling ', Vol. 42, p. 655-674.

[4]. Schiffman, Leon G. and Leslie L. Kanuk. 2000. Consumer Behavior: Fifth Edition. New Jersey. Prentice-Hall Inc.

[5]. Septiana R., P. Wuri, Azzahro F., 2017. Factorsthat Intention Affecting Online Behavioral Transportation Service: Case Study of GO-JEK. Procedia Computer Science. Vol. 124: 504-512

Abstract: The study examined the effect of career self-management on employee job satisfaction in selected federal universities in South-South, Nigeria. The literature was segmented into four main sections namely; conceptual framework, theoretical framework, theoretical exposition and empirical review. However, the theoretical exposition was highlighted to reflect the specific objectives of the study being the main body of the literature. The study was designed as a descriptive survey for the purpose of generalizing the results for the entire population of interest. From the population of 6433 non-teaching staff identified from the selected universities in the South-South region, Nigeria..................

Keywords : Career, self-management, employee, job satisfaction.

[1]. Adesola, M.A.,Oyeniyi, K.O. &Adeyemi, M.A. (2013). Empirical study of the relationship between staff training and job satisfaction among Nigerian bank employees.InternationalJournal of Academic Research in Economics and Management Sciences, 2(6), 108 – 115.
[2]. Armstrong, M. (2009). A handbook of human resource management practices, 9th edition, Dover, NH: Kagan Page Limited.
[3]. Bartley, D.F. and Robitschak, C. (2010). Career exploration: a multivariate analysis of predictors. Journal of Vocational Behaviour, 56(1).
[4]. Blustein, D.L. (2007). Applying current theory and research in career exploration to practice. Career Development Quarterly, 41: 174-184.
[5]. Dialoke, I. and Nkechi, P.A.J. (2017). Effects of career growth on employees' performance: a study of non-academic staff of MichealOkpara University of Agriculture, Umudike, UmuahiaAbia-State, Nigeria. Singaporean Journal of Business Economics, and Management Studies, 5(7): 8-18

Abstract: Until the early 2000s, Morocco did not have a real national innovation system (SNI) based on a dynamic technology policy open to the productive sector. The system dedicated to scientific research was indeed characterized by the lack of resources, the heterogeneity of the elements that made it up, a lack of coordination between its different bodies and the lack of synergy between scientific research (Academia) and companies. The purpose of this paper is to examine the trajectory of Morocco's National System of Innovation and to analyze the ambivalence that drives it. On the one hand, we seek to highlight the efforts made by the actors to strengthen the system by intensifying systemic interactions a priori between them and, on the other hand, we try to identify the shortcomings and obstacles that handicap its dynamism and draw some lessons..............

[1] M Ozaki, Y. Adachi, Y. Iwahori, and N. Ishii, Application of fuzzy theory to writer recognition of Chinese characters, International Journal of Modelling and Simulation, 18(2), 1998, 112-116.
Note that the journal title, volume number and issue number are set in italics.
[2] R.E. Moore, Interval analysis (Englewood Cliffs, NJ: Prentice-Hall, 1966).
Note that the title of the book is in lower case letters and italicized. There is no comma following the title. Place of publication and publisher are given.
[3] P.O. Bishop, Neurophysiology of binocular vision, in J.Houseman (Ed.), Handbook of physiology, 4 (New York: Springer-Verlag, 1970) 342-366.
Note that the place of publication, publisher, and year of publication are enclosed in brackets. Editor of book is listed before book title.
[4] D.S. Chan, Theory and implementation of multidimensional discrete systems for signal processing, doctoral diss., Massachusetts Institute of Technology, Cambridge, MA, 1978.

Abstract: Traditionally the primary focus of corporate reporting has been on disclosure through corporate annual reports to the shareholders. In recent years, however, the scope of corporate reporting has undergone a remarkable change. It is now widely agreed that a company is a socio-economic entity. Accordingly, a company enters into a legal and a social agreement with the society. The social contract theory states that a company is under an obligation to justify its existence in society in terms of both these agreements. Thus, the accountability of a company in the new regime has two distinct aspects. One is legal and other is social. Importantly, in the new regime, the accountability of a company extends to such other publics as employees, suppliers, customers, government and the society at large. In short, a company is at present accountable for its performance and affairs not only to the shareholders but also to the other stakeholders. In alternative terms, companies are now obliged to serve the additional informational needs of the aforesaid public even though not mandated under the law.

....................