IOSR-JBM   Volume-21 ~ Issue-6 ~ Jun-2019

Abstract: The Principle of Employer Branding was initially presented in 1996, where the writers specified "company brand name" as "the bundle of useful, financial as well as psychological advantages offered by work, as well as determined with the using firm" (Amber & Barrow, 1996). Preliminary application of company brand name in human source monitoring concentrated greatly on bring in as well as hiring abilities; However, a current study by People in Business Co. located that 42% of the 104 study individuals (companies that are presently establishing company brand names) concentrate as much inner as outside (People in Business, 2010). Employer Brand name is identified as an effective device to aid workers to internalize company assets (The Conference Board, 2001), to......

Keywords: Human Resources, Coalition, Employer Brand, Correlation between Employers Brand and Skill Acquisition.

[1]. An integrative review of employer branding and OB theory published in 2009 by Martin R. Edwards 2 Impact of Employer branding on Employee attraction and retention published in 2012 by Evans Sokro
[2]. Employer branding and its influence on managers published in 2008 by Gary Davies
[3]. Workforce skills development and engagement in training through skill set – a monograph series published in 2012
[4]. Influence of employer branding on satisfaction and commitment of generation Y employees paper published in 2014 by Dr.Rupali S. Khanolkar
[5]. A field study on the relationship between employer brand and employee satisfaction published in 2017 by Funda Yalim , Kagan Cenk Mizrak

Abstract: In today's highly demanding & competitive labor market, organizations are becoming highly focused on boosting employee retention strategies and reducing employee turnover to a minimum level. As today's business environment is becoming more demanding, the role of the human resources department is remarkable and has a crucial impact on the organizations' performance. The main aim for conducting this study is to assess the extent to which intrinsic & extrinsic motivation are crucial for employees' performance......

Keywords: Employee retention, Turnover, Motivation, Human resources, Management, Productivity, Performance

[1]. Chowdhury, M. S., (2007). Enhancing Motivation and Work Performance of the Salespeople: The Impact of Supervisors' Behavior. African Journal of Business Management, 1 (9), 238-243.
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[4]. Dessler, Gary, and Akram AL Ariss. Human Resources Management- Arab World Edition. N.p.: Pearson Education, n.d. Print. Human Resource Management. 2010.

Abstract: Public organizations, including universities, have for a long time demonstrated enormous deficiencies. From the 80s, the improvement of their performance has become a major issue calling for certain public management reforms grouped under the expression "New Public Management". This is a new approach imported from the private sector to overcome the performance experienced by the public sector. The era of New Public Management (NMP) began by mobilizing British and American reforms as a unified phenomenon or movement that was later exported worldwide. The spirit of New Public Management is to bring new concepts such as efficiency, effectiveness and relevance. In other words, develop a culture of performance and evaluation in the public sector. However, and after 30 years, the NPM raises today the question of its utility and its contribution in the public organization.....

Key Words:New Public Management, performance, public sector.

[1]. Abord de Chatillon E. & Desmarais C. (2012). "Is the New Public Management pathogenic? ", International Management, Vol. 16, No. 3, pp. 10-24
[2]. Albouy M. & Obeid H., (2007), "The impact of privatizations on the performance of French companies", Finance-Control-Strategy Review, Vol. 10, No. 1, pp.6-37
[3]. Almalya, (2008), "Dossier: Modernization of the Administration and State Reform: Reformation Designers and Technicians in Morocco and France Speak Out", Quarterly Review of the Ministry of Economy and Finance
[4]. Amar A. & Berthie L., "New Public Management: Advantage and Limitations", Public Management and Management, Vol.5, December 2007
[5]. Barberis P. (1998), ―The new public management and a new accountability‖, Public Administration, vol. 76, n° 3, pp. 451-470

Abstract: When buying clothes at the physical store, it is too troublesome for us to try on various clothes, especially in winter. But on the other hand, I often cannot get perfect clothes that are suitable for me from online shopping. Based on these problems, this project aims at not only allowing us to enjoy the pleasant experience of buying clothes, but also providing comfortable clothes.

[1]. Robert,S. (1991). Computer Aided Marketing & Selling. Butterworth Heinemann. ISBN 978-0-7506-1707-9.
[2]. Seifert, R. W.& Markoff, R. (2018, May 30). Will Amazon do to the grocery industry what it did to ecommerce?The conversation Website.Retrieved March 15, 2019,from http://theconversation.com/will-amazon-do-to-the-grocery-industry-what-it-did-to-ecommerce-96874
[3]. Chang, & Bong, Y. (2011). Does rfid improve firms' financial performance? an empirical analysis. Information Technology & Management, 12(3), 273-285.

Abstract: Banks on the contemporary financial market increasingly focus on finding ways and methods of achieving sustainable competitive advantage, where the application of marketing concept in banking is becoming increasingly prominent. Banking management enables building a recognizable banking culture and is directly positively correlated with raising the quality of banking services. Still, a prevailing opinion in marketing theory is that the application of marketing as business philosophy is still burdened with various obstacles, especially in the practices of developing countries, that is, the former transition countries. In the banking practices of countries.....

Key Words: banking marketing, marketing mix

[1]. EISINGERICH, A. B., BELL, S. J. Relationship marketing in the financial services industry: The importance of customer education, participation and problem management for customer loyalty. Journal of Financial Services Marketing, 2006, Volume 10, Issue 4, pp. 86 – 97. ISSN 1363-0539.
[2]. AL-ALAK, B. A. Impact of marketing activities on relationship quality in the Malaysian banking sector. Journal of Retailing and Consumer Services, 2014, Volume 21, Issue 3, pp. 347 – 356. ISSN 0969-6989.M. Baxter & E. Rennie, Financial Calculus, Cambridge University Press, (1992).
[3]. LAFORET, S., LI, X. Consumers' attitudes towards online and mobile banking in China. International Journal of Bank Marketing, 2005, Volume 23, Issue 5, pp. 362 – 380, ISSN 0265-2323.
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Abstract: The cause of many pet lovers' communities is the increasing of society's income. Maintaining pets has become the lifestyle of Indonesian society, especially in the middle to upper classes. The increasing number of pets encourages demand for pets need. It becomes an opportunity for Pet Goods to sell its products using online media among of mini dog lovers. Since Pet Goods is a newcomer to the world of online retail, Pet Goods requires a right planning for marketing communication strategies to improve the brand awareness among the dog lovers. Because of that, the writers would make a strategic planning for promoting Pet Goods in the right way for 12 months by utilizing social media such as Instagram and YouTube. This marketing plan is expected to increase the brand awareness of Pet Goods so that later also can increase company sales.

Key Words: Online marketing, Communication strategy, Brand awareness

[1]. Aaker, D. (2014). Aaker on Branding 20 Principles that Drive Success. New York: Morgan James Publishing.
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Abstract: Monetary and real sectors are economic activities that have developed dynamically. One of the effects is towards the banking sector. The purpose of this study is to determine between good corporate governance (GCG) and risk management and its implementation with bank performance before and after the implementation of OJK regulation based on the test conducted. This study also assesses the company (bank) is an approach used to see all the needs and information related to the corporate value (bank) that can be prepared completely by policymakers. This research method uses explanative survey with structural equation modeling analysis. The sample of this research is foreign, government, and private banks which can be obtained from Bank Indonesia (BI) website. The period taken is the period 2008 - 2016. The role of the financial services authority affects the average value of GCG and risk management mechanisms. However, the performance of the bank and the value of the company has no effect when compared before and after the formation of the financial services authority.

Key Words:GCG, risk management, corporate value, bank performance

[1]. Barney, Jay. B, 2012,Gaining and Sustaining Competitive Advantage, New Jersey: Pearson Prentice-Hall
[2]. Alexandre Di Miceli da Silveira, Lucas Ayres B. de C. Barros, 2017, The Purpose and Accountability of the Corporation in Contemporary Society: Corporate Governance at a crossroad. Working paper, Duke University.
[3]. Levine, 2013, Ownership structure Corporate Governance, and fraud: Evidence from China. Journal Corporate Finance.
[4]. Akhtar, F. M, 2016, Factor Influencing the Profitability of Islamic Banks of Pakistan. International Research Journal of Finance and Economics, Issue. Vol. 66.Alexander, 2016, Freeman, Et. Al., 2011. Strategic Management: A Stakeholder Approach, Boston, Pitman.
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Abstract: Nigeria and other countries in Africa are referred to as developing nations in the international community largely because of the undeveloped nature of their private sectors with the SMEs being a major component of the private sectors. Private enterprises are known to be the driver of most developed economies and the need to understand how social media can be used by them to ensure their enterprise stability becomes inevitable.The paper adopted the survey research design through quantitative research approach. Primary data was elicited through the administration of questionnaires with 3000 questionnaires distributed among SMEs in the South East zone of Nigeria. The study reveals a high level of usage of social media among respondents. Overall, 82.3% of participants........

Key Words: Social Media penetration, Enterprise Stability, SMEs, Innovativeness, Market Access

[1]. Ahmad, A.R., Hoda, N., AlHazimi, B., Melibari, A., and Althubiani, M., (2012). A Survey of Factors Affecting Online Purchasing Behaviour in Saudi Arabia. Jeddah, Saudi Arabia: Saudi Economy Conference.
[2]. Ajilore, K. & Ekeh, C. M. (2018). Globalization, Media Convergence and Security in Africa, in Globalization, Urbanization and Security in Africa, 167-180; Preye K., Goodnews O., & Meshach O., (Eds). Lagos: First Media Pub.
[3]. Babalola, O. & Babalola, G. O. (2015). E-Marketing tools and small & medium enterprises in Nigeria. Financeof Micro, Small & Medium Scale Enterprise in Nigeria, 1(1),385–406.
[4]. Oztamur, D. &Karakadilar, I.S. (2014) Exploring the role of Social Media for SMEs: as a new marketing strategy tool for the firm performance perspective. Procedia-Social and Behavioural Sciences 150. 511-520. ELSERVIER.
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Abstract: This study examined impact of demographic variables on entrepreneurial intention for sustainable enterprise development, while focusing on selected undergraduate students in Lagos state, Nigeria. Researchers globally have attempted to explore the factors that motivate individuals in pursuing entrepreneurial career. However, attention has not been paid to the impact of demographic variables like gender, age and marital status when discussing entrepreneurial intention. Therefore, this study aims at filling this gap in literature. The target population were 8,644 final year students in three selected universities in Lagos state, 882 formed the sample size, of which 807 responded.....

Key Words: Demographic variables, Enterprise development, Entrepreneurship education, Entrepreneurial intention.

[1]. Aaijaz, N., & Ibrahim, M. D. B. (2013). Are women students more inclined towards entrepreneurship? An entrepreneurial university experience. GSTF Business Review,2(3), 90–103.
[2]. Abdullah A., Annum, J., Mohsin, R., & Asma, H. (2010). Entrepreneurial intentions among business students in Pakistan. Journal of Business Systems, Governance and Ethics, 5(2), 13–21.
[3]. Achtenhaen, L., & Welter, F. (2007). Media discourse in entrepreneurship research –Handbook of qualitative methods in entrepreneurship research. London: Chelton Edward Elgar.
[4]. Ajzen, I. (1991). The theory of planned behaviour. Organizational Behavior and Human Decision Processes, 50(2), 179–211.
[5]. Akanbi, S. T. (2013). Family factors, personality traits and self-efficacy as determinants of entrepreneurial intention among vocational based college of education students in Oyo state, Nigeria. The African Symposium: An online Journal of the African Educational Research Network, 13(2), 66–76.

Abstract: The study investigated the influence of work pattern, organizational support and job tenure on job commitment of working mothers in Ogun State, Nigeria. Three null hypothesis guided the study. Research design of the ex-post facto type was employed. One hundred and eightyemployed mothers were drawn from both public and private organizations in Ogun Statethrough simple random sampling technique. The organizational support scale by Thompson and Lyness (1999) and job commitment scale by Farrell & Rusbult (1981) were used to obtain information from the respondents. Work pattern and job tenure were measured from the demographics. Multiple regression analysis and Pearson r were used to test the hypothesis at 0.05 level of significance. The findingsreveal.....

Key Words: Work Pattern, Organizational Support, Job Tenure, Job Commitment, Working Mothers

[1]. Ahmad, N., Nadeem-Iqbal, K. J. & Hamad, N. (2014). Impact of organizational commitment and mployee performance on the employee satisfaction. International Journal of Leaning, Teaching and Education Research, 1 (1), 84 – 92.
[2]. Allen, T. D. (2001). Family supportive work environments: The role of organizational perceptions. Journal of Vocational Behaviour, 58, 414 – 435.
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http://www.cwru.edu/med/epidbio/mphp439/organizational_theory.htm.

Abstract: The study was on effect of change management in the banking sector: The CBN approach. Its specific objectives were to: Examine the extent CBN technological changes have affected the banking sector, determine the extent CBN implementation on corporate governance has affected the banking sector in Nigeria and evaluate the extent CBN perception on leadership style has affected the banking sector in Nigeria.. The study used the survey approach. The study obtained data through the use of questionnaire. The primary sources were personal interview and.............

Key Words: Change, Financial Management, Electronic Banking, Banking Technology, Banking Policy Implementation, Financial Leadership

[1]. Olajide, O. T (2014). Change Management and its Effects on Organizational Performance of Nigerian Telecoms Industries: Empirical Insight from Airtel Nigeria. International Journal of Humanities Social Sciences and Education. 1 (11): 170-179.
[2]. Nwinyokpugi, P.N (2018). Organizational Change Management and Employees Productivity in the Nigeria Banking sector.Journal of Business and Management. 20 (1): 11-20.
[3]. Mgbechi, J. O. G, Oburu, C. E, and Okilo, A. (2013).Managing Change in Nigerian Business Organizations.European Journal of Business and Management.5(18).
[4]. Ikpefan, O. A, Agwu M. N(2015). Leadership of Modern Financial Institutions and the Changing Paradigm of Banking in Nigeria.Journal of Internet Banking and Commerce.
[5]. Agwu, E (2012). A Qualitative Study of the Problems and Prospects of Online Banking in Nigeria. Journal of Internet Banking and Commerce 17: 1-19..